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REUTERS INSTITUTE
DIGITAL NEWS REPORT 2015
CHARTS
AND TABLES
Licensing
and terms of
use
You are welcome to use the data and slides in this report for
any purpose (commercial or non-co...
Background and
methodology
This is one of the largest news surveys in
the world. Explores the online news habits
of more t...
Key
findings
 Move to mobile quickening – smartphone ever more central
 Growing power of social platforms (and messaging...
DEVICES FOR
ACCESSING
ONLINE NEWS
Strong growth in news
via smartphone
RISJ Digital News Report 2015 6
8b. Which, if any, of the following devices have you ...
Weakening growth in
TABLET access
RISJ Digital News Report 2015 7
8b. Which, if any, of the following devices have you use...
Digital devices for accessing the news
RISJ Digital News Report 2015 8
The computer remains the most important device for ...
Device overlaps
RISJ Digital News Report 2015 9
Age profile for smartphone and tablets
Most smartphone news use is with under 45s. Tablet news use tends to be older
RISJ ...
Mobile app or mobile browser?
RISJ Digital News Report 2015 11
In most countries the mobile browser remains the main acces...
People use fewer sources
on smartphone
70%
have a news app installed
on their phone, only a third
actually use them in a
g...
How many apps and which ones?
RISJ Digital News Report 2015 13
In four countries we found the average number is just
1.52 ...
Mobile operating systems used for news
RISJ Digital News Report 2015 14
Richer Northern Europeans tend to favour Apple dev...
SOURCES OF NEWS
Top news sources compared 2012-15
Online news broadly stayed at the same level. TV has declined a bit especially in the US...
Top news sources compared 2012-15
But it is not the same story everywhere. TV viewing in Germany remains strong even with ...
Main source of news
TV remains the most important source of news in many countries. France, Germany, and
Japan have the st...
Main source of news by age
RISJ Digital News Report 2015 19
Q4. You say you’ve used these sources of news in the last week...
Main source of news by age – UK
The generational differences are even more stark in the UK. 76% of 18-24s say online is th...
Young turning away from TV News
Some of the biggest falls have been in the United States, France, and Denmark. Only a quar...
TV best for accuracy and reliability
RISJ Digital News Report 2015 22
Q3ai-iv. Which one of the sources that you've used i...
Overall trust in the news environment
Overall we see the highest levels of trust in media systems with a good mix of stron...
Motivations for following the news
Across all markets the most important reasons were to ‘know what’s going on in the worl...
Partisan viewing of TV news channels
US AND UK COMPARED
RISJ Digital News Report 2015 25
In the United Kingdom there is a ...
SOCIAL MEDIA
AND MESSAGING
APPS
Facebook becoming more important for news
RISJ Digital News Report 2015 27
Q12a/b. Which, if any, of the following have yo...
18-24s use a range of different networks
RISJ Digital News Report 2015 28
Q12a/b. Which, if any, of the following have you...
Age distribution of different social
networks
RISJ Digital News Report 2015 29
Each network has a
very distinct age profil...
Top three social networks by country
RISJ Digital News Report 2015 30
Brazil is the biggest user of Facebook for news, wit...
WhatsApp growth in last year
RISJ Digital News Report 2015 31
WhatsApp, an American start-up now owned by Facebook, has a ...
We seek news on Twitter but
bump into it on Facebook
Twitter is seen as a news destination. Facebook is not. This explains...
Following journalists and politicians on
social media
RISJ Digital News Report 2015 33
Q12g. When accessing news 26 throug...
GATEWAYS TO NEWS
RISJ Digital News Report 2015 35
Gateways to news
In countries like the UK, Denmark, and Finland, branded websites are oft...
RISJ Digital News Report 2015 36
Percentage using social media to find
news (2013-15)
Facebook and other social outlets ar...
RISJ Digital News Report 2015 37
Social discovery more popular with the young
Under 35s favour social media but in strong-...
RISJ Digital News Report 2015 38
Social discovery embraced by women more
than men
Social media is the only discovery mecha...
Growth of mobile
alerts by country
Mobile alerts to mobile phones via app or SMS
are becoming a more important way of reac...
Email and social media compared by
time of day and type
RISJ Digital News Report 2015 40
Social media news use linked to smartphone
RISJ Digital News Report 2015 41
Email is still mainly accessed from the comput...
Search and social encourage the use of more
news sources
RISJ Digital News Report 2015 42
Three quarters of those using se...
Factors that drive people to click on news links
RISJ Digital News Report 2015 43
The key driver in search is the relevanc...
VIDEO GROWTH AND
NEW FORMATS
Growth in online video usage
RISJ Digital News Report 2015 45
We see a significant jump in the use of online news video in...
Barriers to video usage
RISJ Digital News Report 2015 46
Q11ai. You said that you don’t usually watch news videos online. ...
Barriers to video usage
RISJ Digital News Report 2015 47
Q11ai. You said that you don’t usually watch news videos online. ...
Types of video consumed
RISJ Digital News Report 2015 48
Q11aii. Which TYPES of news video have you watched online in the ...
Attitudes to video vs text
RISJ Digital News Report 2015 49
Compared with last year, fewer people ‘mostly read in text’ an...
Types of news consumed
RISJ Digital News Report 2015 50
Fewer people are looking at the front page of a website
(list of s...
Consumption of lists by country and age
RISJ Digital News Report 2015 51
Japanese, Brazilians, and Finns have particularly...
INTEREST IN
DIFFERENT TYPES
OF NEWS
RISJ Digital News Report 2015 53
Interest in types of news by country
WHERE AND WHEN
WE CONSUME NEWS
RISJ Digital News Report 2015 55
Q4b. When do you typically access the news?
Base: Total sample in selected countries. Mai...
RISJ Digital News Report 2015 56
Q4b. When do you typically access the news?
Base: Total UK = 2149, US = 2295, Spain = 202...
RISJ Digital News Report 2015 57
Where people access the news
SELECTED COUNTRIES
RISJ Digital News Report 2015 58
Mobile phone is key way of accessing
news on public transport
On public transport the mob...
RISJ Digital News Report 2015 59
Mobiles and tablets are invading
communal spaces in the home - UK
In communal spaces such...
RISJ Digital News Report 2015 60
Distraction around TV news by time of
day and type
DISRUPTION
TO TRADITIONAL
BRANDS
Japan, Australia suffering most disruption –
Finland, Denmark and UK the least
RISJ Digital News Report 2015 62
Q5b. Which...
Battle for global eyeballs
The Huffington Post and Buzzfeed now operate in a number of countries and languages They are gr...
THE BUSINESS OF
JOURNALISM
RISJ Digital News Report 2015 65
Newspaper purchase by country
Q7. Have you bought (paid for) a printed newspaper in the l...
Paying for online news content
Compared to overall reach, the numbers paying for online news in any form remains relativel...
Breakdown in payment for online news
SELECTED COUNTRIES
Average (median payment) is £10/month in the UK, $10/month in the ...
How much might you be prepared to
pay for a news brand you like?
RISJ Digital News Report 2015 68
Q7civ. What is the maxim...
Advertising revenues
RISJ Digital News Report 2015 69
Sources: IAB, News Digital Ad Spend from Advertising Association/War...
Sponsored and
branded content
RISJ Digital News Report 2015 70
33%
feel disappointed
or deceived after
reading an article
...
TOP BRANDS BY
COUNTRY
RISJ Digital News Report 2015 72
United States
RISJ Digital News Report 2015 73
United Kingdom
RISJ Digital News Report 2015 74
Germany
RISJ Digital News Report 2015 75
France
RISJ Digital News Report 2015 76
Spain
RISJ Digital News Report 2015 77
Italy
RISJ Digital News Report 2015 78
Ireland
RISJ Digital News Report 2015 79
Denmark
RISJ Digital News Report 2015 80
Finland
RISJ Digital News Report 2015 81
Brazil (urban)
RISJ Digital News Report 2015 82
Japan
RISJ Digital News Report 2015 83
Australia
Online reach of broadcasters,
newspapers and digital born players
RISJ Digital News Report 2015 84
Q5b. Which, if any, of ...
Newspaper brand reach by country
PRINT/ONLINE SPLIT
RISJ Digital News Report 2015 85
Overall we find that three-quarters o...
Broadcaster reach by country
TV and Radio vs Online
RISJ Digital News Report 2015 86
Audience levels and business models a...
Broadcaster reach by country
TV and Radio vs Online
RISJ Digital News Report 2015 87
Audience levels and business models a...
Selected Public Service broadcasters
TV & Radio vs Online
RISJ Digital News Report 2015 88
Public broadcasters in Finland,...
Public Service Broadcasters use by age
RISJ Digital News Report 2015 89
Of the selected broadcasters, the BBC has the high...
More information
www.digitalnewsreport.org
RISJ Digital News Report 2015 90
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2015 Reuters Institute Digital News Report Slides

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Essential data for the future of news. Almost 100 slides exploring attitudes to news consumption in 12 countries

Published in: News & Politics

2015 Reuters Institute Digital News Report Slides

  1. 1. REUTERS INSTITUTE DIGITAL NEWS REPORT 2015 CHARTS AND TABLES
  2. 2. Licensing and terms of use You are welcome to use the data and slides in this report for any purpose (commercial or non-commercial) in return for simple attribution under a Creative Commons license. http://creativecommons.org/licenses/by/3.0/ Please attribute to the Reuters Institute Digital News Report 2015. If relevant, add a link to digitalnewsreport.org We welcome feedback and questions at info@digitalnewsreport.org 2
  3. 3. Background and methodology This is one of the largest news surveys in the world. Explores the online news habits of more than 20,000 people in twelve countries. Research was conducted online in January/early February 2015. Additional analysis of key themes, country level insights from network of partners RISJ Digital News Report 2015 3 Please note that Brazil is representative of an urban population rather than a national population. Source: Internet World Stats www.internetworldstats.com internet population estimate 2014.
  4. 4. Key findings  Move to mobile quickening – smartphone ever more central  Growing power of social platforms (and messaging apps)  Video and new visual formats finally taking off  Increased disruption for traditional media from new wave of digital-born companies and aggregators  Making money from online news getting harder because of mobile and social RISJ Digital News Report 2015 4
  5. 5. DEVICES FOR ACCESSING ONLINE NEWS
  6. 6. Strong growth in news via smartphone RISJ Digital News Report 2015 6 8b. Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country) ALSO Australia 58% Ireland 52% Finland 50% Italy 44%
  7. 7. Weakening growth in TABLET access RISJ Digital News Report 2015 7 8b. Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country) ALSO Australia 35% Ireland 22% Finland 26% Spain 24% Italy 22% Brazil 19%
  8. 8. Digital devices for accessing the news RISJ Digital News Report 2015 8 The computer remains the most important device for online news, but for many this is now supplemented by heavy usage of smartphones and tablets. Across our entire sample almost half (45%) now use more than two digital devices to access the news, up from a third (33%) in 2013.
  9. 9. Device overlaps RISJ Digital News Report 2015 9
  10. 10. Age profile for smartphone and tablets Most smartphone news use is with under 45s. Tablet news use tends to be older RISJ Digital News Report 2015 10
  11. 11. Mobile app or mobile browser? RISJ Digital News Report 2015 11 In most countries the mobile browser remains the main access point to news. In the five countries we looked at, only in the UK – and only on smartphones – do more people say they use apps than a mobile browser. Q9a/b. Thinking specifically about when you look for news on a MOBILE/TABLET, which of the following statements most applies to you? Base: All who used a smartphone/tablet for news in the last week. UK = 899/675, US = 1005/521, Germany = 700/331, Finland = 775/391, Italy = 927/384, Australia = 1154/730
  12. 12. People use fewer sources on smartphone 70% have a news app installed on their phone, only a third actually use them in a given week RISJ Digital News Report 2015 12 1.52 Average sources per person on smartphone – significantly fewer than on a tablet or computer. Strong brands that provide breaking news or other strong utility do well but have to earn place in attention economy
  13. 13. How many apps and which ones? RISJ Digital News Report 2015 13 In four countries we found the average number is just 1.52 for a smartphone and 1.59 for a tablet. In the UK, more than half of those who downloaded any news app used the BBC mobile app regularly
  14. 14. Mobile operating systems used for news RISJ Digital News Report 2015 14 Richer Northern Europeans tend to favour Apple devices. The Spanish and Brazilians use predominantly other systems such as Android and Blackberry. Tablets see a more even split with Apple users driving almost half of all news usage. Q8b. Which, if any, of the following devices have you used to access news in the last week? Base: Total sample in each country.
  15. 15. SOURCES OF NEWS
  16. 16. Top news sources compared 2012-15 Online news broadly stayed at the same level. TV has declined a bit especially in the US. The main change has been the decline in printed newspaper and the rise of social media RISJ Digital News Report 2015 16 Q3. Which, if any, of the following have you used in the last week as a source of news? Base: various. NB: 2014 data for TV, Print, Online and Social has been estimated because of an issue with randomisation of responses in that year
  17. 17. Top news sources compared 2012-15 But it is not the same story everywhere. TV viewing in Germany remains strong even with the young while social media growth is less pronounced. In Denmark online has overtaken TV and social media is growing fast RISJ Digital News Report 2015 17 Q3. Which, if any, of the following have you used in the last week as a source of news? Base: various. NB: 2014 data for TV, Print, Online and Social has been estimated because of an issue with randomisation of responses in that year
  18. 18. Main source of news TV remains the most important source of news in many countries. France, Germany, and Japan have the strongest allegiance to traditional media and they have been slower to adopt new digital trends such as smartphones and social media RISJ Digital News Report 2015 18 Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week in each country.
  19. 19. Main source of news by age RISJ Digital News Report 2015 19 Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used news sources in the last week =23155 But averages hide stark splits between generations. Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print.
  20. 20. Main source of news by age – UK The generational differences are even more stark in the UK. 76% of 18-24s say online is their main source of news, compared with 12% saying TV. Most over 55s prefer TV RISJ Digital News Report 2015 20 Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used news sources in the last week, UK =2139
  21. 21. Young turning away from TV News Some of the biggest falls have been in the United States, France, and Denmark. Only a quarter (24%) of under 35s watch TV news bulletins or programmes in the US compared with 37% two years ago. In Germany 58% of under 35s still watch bulletins or programmes weekly. RISJ Digital News Report 2015 21
  22. 22. TV best for accuracy and reliability RISJ Digital News Report 2015 22 Q3ai-iv. Which one of the sources that you've used in the last week do you find best for the following? Base: Aggregate of six countries; US; UK; Germany France; Spain; Ireland (n= 116930). TV comes out strongest for accuracy and reliability – even social media users agree. Social media and online is valued more for speed and for finding new stories. Print comes into its own for analysis.
  23. 23. Overall trust in the news environment Overall we see the highest levels of trust in media systems with a good mix of strong public service broadcasters and robust commercial players - such as Finland, Germany, Denmark and the UK. RISJ Digital News Report 2015 23 Q6a. Thinking about news in general, do you agree or disagree with the following statement? “I think you can trust most news most of the time”. Q6b. Thinking specifically about news sources that you use, do you agree or disagree with the following statement? “I think I can trust most of the news that I use most of the time”. Base: Total sample in each country
  24. 24. Motivations for following the news Across all markets the most important reasons were to ‘know what’s going on in the world’ and also ‘to understand how news may affect me’. In Germany, the UK, and Denmark habit is a key driver of usage, while in Italy and the United States there is a strong motivation around the duty of the citizen to stay informed. RISJ Digital News Report 2015 24
  25. 25. Partisan viewing of TV news channels US AND UK COMPARED RISJ Digital News Report 2015 25 In the United Kingdom there is a tradition of impartiality backed up by strong regulation. The US TV news model is more partisan
  26. 26. SOCIAL MEDIA AND MESSAGING APPS
  27. 27. Facebook becoming more important for news RISJ Digital News Report 2015 27 Q12a/b. Which, if any, of the following have you used for any purpose/for reading, watching, sharing, or discussing news in the last week? Base: Combined sample =23557. 41% (+6) Access use Facebook weekly for finding sharing or discussing news. Facebook owns WhatsApp and Instagram
  28. 28. 18-24s use a range of different networks RISJ Digital News Report 2015 28 Q12a/b. Which, if any, of the following have you used for any purpose/for reading, watching, sharing, or discussing news in the last week? Base: Combined sample 18-24s =2424. Snapchat Discover launched in January 2015 as a new platform for short form news
  29. 29. Age distribution of different social networks RISJ Digital News Report 2015 29 Each network has a very distinct age profile. Facebook is spread evenly but Snapchat and Instagram skew heavily towards under 35s. In the US nearly half of Snapchat users are under 25.
  30. 30. Top three social networks by country RISJ Digital News Report 2015 30 Brazil is the biggest user of Facebook for news, with over 70% of our urban sample. Japan is the only country where Facebook is not most widely used – partly because users there prefer networks that offer anonymity online.
  31. 31. WhatsApp growth in last year RISJ Digital News Report 2015 31 WhatsApp, an American start-up now owned by Facebook, has a very small user base in the US (4%). It is much more popular in Brazil (61%), Spain (67%), Italy (49%), and Germany (41%). In those countries it is also used heavily to discover and share news
  32. 32. We seek news on Twitter but bump into it on Facebook Twitter is seen as a news destination. Facebook is not. This explains the different strategies employed to seed news in each network and the relative popularity of different news brands RISJ Digital News Report 2015 32 Q12Cii/Dii. You say you use Twitter/Facebook for news. Which of the following statements applies best to you? Base: Combined sample of UK, US, Italy, Australia, = Facebook=3560, Twitter = 861. TOP ENGLISH PUBLISHERS IN FACEBOOK AND TWITTER
  33. 33. Following journalists and politicians on social media RISJ Digital News Report 2015 33 Q12g. When accessing news 26 through social media like Facebook,Google+, YouTube, or Twitter, have you subscribed to or followed any of the following? Base: All who used social 12 media for news in the last weekUK = 867, US = 1249, Italy = 1521, 15 Australia = 1244. Journalists and news organisations together are directly followed by around a third of users in social media (32%). Those in the UK and the US have the greatest tendency to follow politicians and political parties.
  34. 34. GATEWAYS TO NEWS
  35. 35. RISJ Digital News Report 2015 35 Gateways to news In countries like the UK, Denmark, and Finland, branded websites are often the starting point for any news journey. By contrast, in Italy, Spain, Germany, or France a search engine is often the key gateway while social media are important in Australia and Urban Brazil.
  36. 36. RISJ Digital News Report 2015 36 Percentage using social media to find news (2013-15) Facebook and other social outlets are driving more traffic to major news sites. Referrals from Facebook increased 42% in the last year to major English news sites. Publishers are delighted at extra traffic but are concerned about over-reliance on Facebook and in particular about its algorithms, which are changing all the time and over which they have no control.
  37. 37. RISJ Digital News Report 2015 37 Social discovery more popular with the young Under 35s favour social media but in strong-brand countries like the UK and Denmark they are no less likely to start a journey directly with a brand than over 35s. For them social media are additive, while in the US and Japan they appears to be more substitutional
  38. 38. RISJ Digital News Report 2015 38 Social discovery embraced by women more than men Social media is the only discovery mechanism that appeals more to female users. Those who visit news sites regularly, sign up for email, or receive mobile notifications are heavily male skewed
  39. 39. Growth of mobile alerts by country Mobile alerts to mobile phones via app or SMS are becoming a more important way of reaching consumers. France and the US are leading the trend with the UK growing fastest in this direction RISJ Digital News Report 2015 39 Q10. Thinking about you got news online (via computer, mobile or any device) in the LAST WEEK, which were the ways in which you came across news stories? (Please select all that apply) Base: Various.
  40. 40. Email and social media compared by time of day and type RISJ Digital News Report 2015 40
  41. 41. Social media news use linked to smartphone RISJ Digital News Report 2015 41 Email is still mainly accessed from the computer, partly due to the older demographics. Social media usage is increasingly driven by smartphones and tablets – again primarily because younger people are using those devices.
  42. 42. Search and social encourage the use of more news sources RISJ Digital News Report 2015 42 Three quarters of those using search and social say they sometimes or frequently access different news sources to the ones they would usually use. Q10ai/bi/ci. When accessing news links through search/social/site or mobile app that pulls together news sources, to what extent do you find yourself accessing different sources of news, when compared with your regular brands? Base: All who used search/social media/newsreader apps to access news in the last week UK = 674/613/97, US = 925/798/132, France = 808/364/109, Italy = 1315/670/125, Ireland = 697/543/109.
  43. 43. Factors that drive people to click on news links RISJ Digital News Report 2015 43 The key driver in search is the relevance of a headline, though the brand plays an important role. By contrast, in social media the headline tends to be less important than either a recommendation by a trusted brand or from someone you know.
  44. 44. VIDEO GROWTH AND NEW FORMATS
  45. 45. Growth in online video usage RISJ Digital News Report 2015 45 We see a significant jump in the use of online news video in all countries except Germany and also in the US, where the big move happened between 2013 and 2014. Almost a third of US audiences still consume video each week (30%), with Spain and Italy catching up with growth of +10 and +5 respectively.
  46. 46. Barriers to video usage RISJ Digital News Report 2015 46 Q11ai. You said that you don’t usually watch news videos online. Why not? Base: All who did not watch online video news in the last week UK = 1689, US = 1588, France = 1609, Germany = 1622, Finland = 1175, Italy = 1495, Ireland = 1093. Of those who don’t use video, four in ten (40%) said they found reading quicker and more convenient, with 19% agreeing that videos rarely add anything useful to the text. Older groups are two- thirds as likely to express a preference for a bigger screen. Younger groups are more impatient about load times and preroll advertisements
  47. 47. Barriers to video usage RISJ Digital News Report 2015 47 Q11ai. You said that you don’t usually watch news videos online. Why not? Base: All who did not watch online video news in the last week UK = 1689, US = 1588, France = 1609, Germany = 1622, Finland = 1175, Italy = 1495, Ireland = 1093. Of those who don’t use video, four in ten (40%) said they found reading quicker and more convenient, with 19% agreeing that videos rarely add anything useful to the text. Older groups are two- thirds as likely to express a preference for a bigger screen. Younger groups are more impatient about load times and preroll advertisements
  48. 48. Types of video consumed RISJ Digital News Report 2015 48 Q11aii. Which TYPES of news video have you watched online in the last month? Base: All who watched online news video in the last month UK = 460, US = 707, France = 382, Germany = 353, Finland = 334, Italy = 511, Ireland = 408. Short news clips (66%) are accessed most regularly; providing eyewitness testimony – particularly on a breaking story – or additional context. Live streams tend to be watched by those who are most interested in news
  49. 49. Attitudes to video vs text RISJ Digital News Report 2015 49 Compared with last year, fewer people ‘mostly read in text’ and more people occasionally or regularly watch online news video
  50. 50. Types of news consumed RISJ Digital News Report 2015 50 Fewer people are looking at the front page of a website (list of stories), more people are discovering stories from search or social media. More people are looking at picture galleries, watching video and visiting live blogs Q11. Thinking of the way you looked at news online (via any device) in the last week, which of the following ways of consuming news did you use? Base: All. Note: ‘Looked at a list’ added in 2015. ‘Read news stories or articles’ was previously ‘Read longer news stories or articles’.
  51. 51. Consumption of lists by country and age RISJ Digital News Report 2015 51 Japanese, Brazilians, and Finns have particularly embraced these formats, but only 5% of Germans and 7% of French access them in a given week. Usage of lists is driven by younger groups and by users of new digital-born sites like Buzzfeed.
  52. 52. INTEREST IN DIFFERENT TYPES OF NEWS
  53. 53. RISJ Digital News Report 2015 53 Interest in types of news by country
  54. 54. WHERE AND WHEN WE CONSUME NEWS
  55. 55. RISJ Digital News Report 2015 55 Q4b. When do you typically access the news? Base: Total sample in selected countries. Mainly Digital = 3328, Platform Agnostics = 2669, Traditionalists = 1982. News access by time of day DIGITAL VS TRADITIONALISTS Mainly digital users have a flatter consumption curve than those who still consume news via mainly traditional means. With the latter group, we see more distinct peaks around early morning, lunchtime, and early evening, coinciding with the key TV and radio broadcasts.
  56. 56. RISJ Digital News Report 2015 56 Q4b. When do you typically access the news? Base: Total UK = 2149, US = 2295, Spain = 2026, Finland = 1509. News access by time of day BY SELECTED COUNTRIES The UK curve broadly mirrors the times of the core radio and TV news shows – reflecting the high proportion of traditional users. The Spanish tend to start and finish later, with a major dip in usage during the afternoon. In Finland, the main TV news shows are spread throughout the evening, leading to their slightly later consumption curve.
  57. 57. RISJ Digital News Report 2015 57 Where people access the news SELECTED COUNTRIES
  58. 58. RISJ Digital News Report 2015 58 Mobile phone is key way of accessing news on public transport On public transport the mobile phone has extended its lead over printed newspapers and over the tablet in Denmark and the UK.
  59. 59. RISJ Digital News Report 2015 59 Mobiles and tablets are invading communal spaces in the home - UK In communal spaces such as the living room and kitchen, the TV remains by far the most regularly accessed but, over the last two years, we see a significant increase in the use of mobiles and tablets in both the UK and Denmark.
  60. 60. RISJ Digital News Report 2015 60 Distraction around TV news by time of day and type
  61. 61. DISRUPTION TO TRADITIONAL BRANDS
  62. 62. Japan, Australia suffering most disruption – Finland, Denmark and UK the least RISJ Digital News Report 2015 62 Q5b. Which, if any, of the following have you used to access news in the last week ? Via online platforms (web, mobile, tablet, e-reader). Base: All markets 2015.
  63. 63. Battle for global eyeballs The Huffington Post and Buzzfeed now operate in a number of countries and languages They are growing fast. The Guardian and Mail are focusing in UK, US and Australia. Yahoo, MSN and HuffPo are leading through joint enterprises and approaches RISJ Digital News Report 2015 63 1 Weighted percentage calculated using population data from Internet World Stats and the World Bank: weighted = (country population * percentage adults * percentage accessed)/total population of all countries surveyed. Brazil is not included due to the absence of reliable data about its urban population. * Joint ventures , ** previously joint ventures now mainly locally owned y HUFF POST BUZZFEED VICE D MAIL GUARDIAN NY TIMES BBC CNN MSN YAHOO US 22% 10% 3% 3% 4% 12% 10% 14% 11% 23% UK 12% 5% 1% 14% 12% 1% 48% 1% 5% 8% France 8%* 1% 1% - - 1% 3% 2% 7% 8% Germany 6% 1% 1% - - 1% 3% 3% 4% 5% Spain 8% 1% 1% - - 3% 5% 4% 9% 8% Italy 7%* 1% 1% - - 2% 3% 4% 8% 11% Ireland 8% 6% 1% 7% 4% 4% 17% 5% 5% 9% Brazil 1% 2% 1% - - 6% 8% 9% 20% 18% Australia 12% 7% 1% 3% 7% 4% 14% 7% 25%** 21%** Japan 2%* 1% - - - 2% 3% 5% 10% 52%** Weighted1 10% 4% 1% 2% 2% 5% 8% 6% 8% 18%
  64. 64. THE BUSINESS OF JOURNALISM
  65. 65. RISJ Digital News Report 2015 65 Newspaper purchase by country Q7. Have you bought (paid for) a printed newspaper in the last week? (This could be an ongoing subscription or one-off payment for a physical copy.) Base: Total sample in each country A number of countries have shown a significant decline in newspaper purchase over the last two years including Germany (- 9), Japan (-7), US (-7), and the UK (-8). In Japan much of that loss has come from under 35s
  66. 66. Paying for online news content Compared to overall reach, the numbers paying for online news in any form remains relatively low US, UK, Denmark, Australia, Finland Japan have majority ongoing subscription – paid for websites or apps. Other countries like Ireland are only just starting with paywalls so payments tend to be for single apps, day passes or other add-ons. RISJ Digital News Report 2015 66 Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year ? (This could be digital subscription, combined digital/print subscription or one off payment for an article or app). Base: All markets 2015 – UK: 2149; Germany: 1969; Spain: 2026; Italy: 2006; France: 1991; Denmark: 2019; Finland: 1509; USA: 2295; Urban Brazil: 2033; Japan: 2017: Ireland: 1501; Australia: 2042. ONGOING ONE-OFF Japan 76% 39% Denmark 71% 17% Australia 70% 27% US 67% 30% UK 71% 27% Germany 60% 47% Spain 49% 53% Ireland 31% 63% Italy 45% 63%
  67. 67. Breakdown in payment for online news SELECTED COUNTRIES Average (median payment) is £10/month in the UK, $10/month in the United States, AUS$10/month in Australia but only around €5 in Spain where one-off payment is more prevalent RISJ Digital News Report 2015 67
  68. 68. How much might you be prepared to pay for a news brand you like? RISJ Digital News Report 2015 68 Q7civ. What is the maximum price you would pay for a subscription to a digital-only news service – including full access to its website, apps, and any digital replicas of the newspaper? Base: All who had not paid for news in the last year UK = 1992, US = 1942, Spain = 1773, Australia = 1805.
  69. 69. Advertising revenues RISJ Digital News Report 2015 69 Sources: IAB, News Digital Ad Spend from Advertising Association/Warc Expenditure Report
  70. 70. Sponsored and branded content RISJ Digital News Report 2015 70 33% feel disappointed or deceived after reading an article that turned out to be paid for by an advertiser 13% feel content valuable to them 28% feel more negatively towards the news organisation
  71. 71. TOP BRANDS BY COUNTRY
  72. 72. RISJ Digital News Report 2015 72 United States
  73. 73. RISJ Digital News Report 2015 73 United Kingdom
  74. 74. RISJ Digital News Report 2015 74 Germany
  75. 75. RISJ Digital News Report 2015 75 France
  76. 76. RISJ Digital News Report 2015 76 Spain
  77. 77. RISJ Digital News Report 2015 77 Italy
  78. 78. RISJ Digital News Report 2015 78 Ireland
  79. 79. RISJ Digital News Report 2015 79 Denmark
  80. 80. RISJ Digital News Report 2015 80 Finland
  81. 81. RISJ Digital News Report 2015 81 Brazil (urban)
  82. 82. RISJ Digital News Report 2015 82 Japan
  83. 83. RISJ Digital News Report 2015 83 Australia
  84. 84. Online reach of broadcasters, newspapers and digital born players RISJ Digital News Report 2015 84 Q5b. Which, if any, of the following have you used to access news in the last week? Via online platforms (web, mobile, tablet, e-reader). Base: Total sample in each country. In Finland and Denmark, traditional newspaper brands still dominate online news. In the UK and Brazil broadcast brands take the largest share, In Japan, Brazil, Australia, and the US there has been far more impact from digital-born players.
  85. 85. Newspaper brand reach by country PRINT/ONLINE SPLIT RISJ Digital News Report 2015 85 Overall we find that three-quarters of our sample (74%) across all countries access a newspaper brand each week but in most countries the audience share coming from the online part of the operation grows every year.
  86. 86. Broadcaster reach by country TV and Radio vs Online RISJ Digital News Report 2015 86 Audience levels and business models around broadcast news have not been disrupted to the same extent as print. Indeed for most, online news has been an opportunity to extend services and overall reach by competing head to head with newspapers around text news.
  87. 87. Broadcaster reach by country TV and Radio vs Online RISJ Digital News Report 2015 87 Audience levels and business models around broadcast news have not been disrupted to the same extent as print. Indeed for most, online news has been an opportunity to extend services and overall reach by competing head to head with newspapers around text news.
  88. 88. Selected Public Service broadcasters TV & Radio vs Online RISJ Digital News Report 2015 88 Public broadcasters in Finland, Denmark, and the UK have faced little restriction on their ability to leverage their considerable investments in journalism online. By contrast NHK in Japan, RAI in Italy, and public broadcasters in Germany and France have faced financial, political, or organisational constraints.
  89. 89. Public Service Broadcasters use by age RISJ Digital News Report 2015 89 Of the selected broadcasters, the BBC has the highest overall reach, with almost 80% accessing a news broadcast, news website, or app in the last week. It also has the flattest age profile. By contrast YLE, the Finnish broadcaster, reaches only four in ten young people (40%) but nine in ten (91%) of over 55s.. As young people watch less television the low levels of online reach will increasingly affect the legitimacy of public broadcasters and the way they are funded.
  90. 90. More information www.digitalnewsreport.org RISJ Digital News Report 2015 90

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