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Do you have a business blog? After a slow start, blogging spread rapidly during 1999 and has continued to grow significantly in the years following. Nowadays “companies who blog fifteen times per month generate five times more traffic” and “B2B companies that blog one or two times per month generate 70% more leads than those that don’t”
Many businesses choose to “wing it” when it comes to blogging.
Many businesses simply hope for the best when it comes to their blogging but unfortunately they’re really only setting themselves up to fail and when your blog fails, you fail publicly. I’m sometimes asked to adjudicate for competitions to find the best business blogs but in reality you don’t really need that much expertise to work out the successful business blogs from those that aren’t.
Blogging represents a big opportunity for every business so if you’re going to put the time and effort into writing blogs, you should want to make it the best blog it can be. The following are seven questions that any business or blogger should be asking before they write that next blog: