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  1. 1. SEO By Mr Phuc, Kotex Khoa, Jimmy Tri KiSS Concept
  2. 2. Introduction to SEO Benefit Market SEO Job SEO Techniques Some website good seo in VN Overview KiSS Concept
  3. 3. SEO is an acronym for "search engine optimization" or "search engine optimizer". It is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. KiSS Concept
  4. 4. KiSS Concept
  5. 5. Search engine market shares in November 2005 for searches in the USA Introduction to SEO Search Engine Statistics KiSS Concept
  6. 6. Introduction to SEO Search Engine Statistics KiSS Concept 100 Billion Searches Each Month!
  7. 7. Introduction to SEO Search Engine Statistics KiSS Concept
  8. 8. In the mid-1990s In 1997 In 1998 (Larry Page & Sergey Brin) KiSS Concept Lịch sử SEO
  9. 9. Indexing – Crawling – Robot Spiders Worms Web crawlers Web Ants (web ants) KiSS Concept CONCEPTS
  10. 10. SEO keywords Google Adwords’ Keyword Tool Google Insights for Search Google Trends Keyword Demand Prediction Microsoft Advertising Intelligence Wordtracker’s Free Basic Keyword Demand KiSS Concept CONCEPTS
  11. 11. Sitemap is an XML file that is full of your individual webpage’s URLs. It’s like an archive of every webpage in your website. What is a sitemap? What is a Sitemap for? How do you create a Sitemap? How does your Sitemap affect your SEO? KiSS Concept CONCEPTS
  12. 12. PageRank is a ranking system that previously was the foundation of the infamous search engine, Google. What's my PageRank? Who Uses PageRank? How Important is PageRank? Where do I Get PageRank for my Site? KiSS Concept CONCEPTS
  13. 13. SEO Content: To understand what marketers mean by SEO content, it’s helpful to break down the phrase into its component parts: “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. By “content,” we mean any information that lives on the web and can be consumed on the web KiSS Concept CONCEPTS
  14. 14. Backlinks are incoming links to a website or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). Why is it important? KiSS Concept CONCEPTS
  15. 15. Bring products to customers Savings cost for media advertising, promotion Cost for SEO is small Make a profit Help enterprises to expand the market Enhance brand Increase reliability Benefit KiSS Concept
  16. 16. The proportion of total budget for the Vietnamese SEO increased 150-200% compared to 2010 . Quality SEO services increasingly requires more professionalism Diversify SEO services and support services for SEO The competition and cooperation to keep the company together with the parallel development branches Market KiSS Concept
  17. 17. SEO is a profession hot The school and classroom training is increasing, the number of documents, case study continued to increase The professional SEO companies are always ready to train SEO is not fussy job training input, just as important to work hard and hard work and knowledge of information technology The SEOer usually have high incomes. SEO job requires patience Black hat - white hat SEO SEO Job KiSS Concept
  18. 18. KiSS Concept
  19. 19. KiSS Concept
  20. 20. SEO Techniques Organic vs. Paid Search KiSS Concept 90% of Clicks 10% of Clicks
  21. 21. SEO Techniques Keywords Keywords
  22. 22. Keywords are the words on a webpage that best describe that page Keyword selection is the most important step to effective SEO The keywords you use will be the phrases where you want to be highly ranked on SEs Time and research should go into selecting the appropriate keywords before doing any SEO What are the words one would use to find your site? SEO Techniques Keywords (cont.) KiSS Concept
  23. 23. You must decide whether to focus on less frequently used keywords (niche) or compete for the commonly used ones. Here are some tools you can use to see which keywords are searched for frequently Google adwords Offers a free keyword tool with its adwords services ( WordTracker (paid) SEO Techniques Keywords (cont.) KiSS Concept
  24. 24. SEO Techniques Title Tag KiSS Concept
  25. 25. The text in this tag shows up on the top of your browser window. Quite important to include keywords here, as the title will give a general summary for what your page is about. Most search engines see this tag as an important tag for categorising what type of site you have. SEO Techniques Title Tag (cont.) KiSS Concept
  26. 26. SEO Techniques Meta Tags KiSS Concept
  27. 27. Meta tags are used to provide a description of the page, and a list of main keywords it uses. There is a debate over whether to cram loads of keywords into these tags, or just select the most important ones. Search engines are getting smarter everyday, so they may penalise you for cramming Some search engines reportedly don’t even look at the meta tags (e.g. Google) SEO Techniques Meta Tags KiSS Concept
  28. 28. SEO Techniques Meta Tags KiSS Concept
  29. 29. One of the most important tags you must use for SEO. Spiders use these to crawl your site, so you must have links to pages throughout your site. Other sites that link to yours will send spiders your way also. Google (and others) use anchor tags to rank your site in many ways: Firstly, text in anchor tags are given a lot of importance. If other sites link to you, this must mean your site is popular, and so you increase in rankings. SEO Techniques Anchor Tags KiSS Concept
  30. 30. Since anchor tags are so important, it is vital that you include keywords in these tags This is one reason why it is good to have a navigation bar that uses links to all your sites. SEO Techniques Anchor Tags (cont.) KiSS Concept breadcrumb
  31. 31. A sitemap is also an effective way of tying your site up if you link all your pages to this site map. Page 1 Page 3 Page 4 Page 2 Sitemap This is a website without a site map. This is a website with a site map. Page 1 and 2 can only reach page 3 via page 4 Page 1 and 2 can now reach page 3 in many ways SEO Techniques Anchor Tags (cont.)
  32. 32. Throughout your page you will need to use keywords. The most important places of your content to put keywords are in the headers, at the beginning, and the end of paragraphs. It is importance to balance the overuse of keywords for the sake of SEO and keeping the text relevant, readable, and informative There is no point in having a highly ranked page if it provides no information to a user, as they will leave your site immediately SEO Techniques Text and Content KiSS Concept
  33. 33. Here are some basic tags important to SEO <h1></h1> , <h2></h2> , <h3></h3> , … Header tags – Makes text large and bold <img src=“location of pic” alt=“alternate text”> <a href=“link URL” title=“link title”>text</a> <b>Bold Text</b> Not recommended, but is said to help in SEO SEO Techniques HTML Basics KiSS Concept
  34. 34. These tags are considered by search engines to be a description of your page. Very important to put in some keywords there. It is always a good idea to structure your content so that it contains these tags at beginning of paragraphs, sections, etc. SEO Techniques H1, H2, H3, etc. Tags KiSS Concept
  35. 35. Images are not read by search engines, and so you should avoid using too many images on your site Many sites use images for fancy fonts, when they contain keywords that are never read by a search engine Always use an alt attribute when including an image SEO Techniques Images KiSS Concept
  36. 36. A site's URL structure should be as simple as possible. For example: and &sid=3a5ebc944f41daa6f849f730f1 The URL is much more useful to us than SEO Techniques Url Friendly KiSS Concept
  37. 37. SEO Techniques Url Friendly KiSS Concept Single domain Shallow folder structure with relevant words Keywords in page name, separated by hyphen Unnecessary Subdomain Dynamic URLs don’t perform as well as static and engines recommend against more than two parameters No keywords in the URL string
  38. 38. Flash and shockwave - spiders do not pick up these files. Image only sites - spiders do not pick up images. Image maps - spiders cannot read image maps. Do not use them on your home page or critical pages. Some spiders may not even read a frames web site, JavaScript or HTML errors. SEO Techniques What is NOT recommended KiSS Concept
  39. 39. 1. 2. 3. 4. 5. 6. 7. SEO Techniques Tool KiSS Concept
  40. 40. SEO Techniques Tool KiSS Concept
  41. 41. tin tuc : or seo : or game or music : or mua hang gia re : or Some website good seo in VN KiSS Concept
  42. 42. Thanks for watching KiSS Concept Question