Online reporting: how is technology shaping the future of corporate communications?
Is the printed report over and done with? Are social media taking over?
A high-level status update.
In the past few years, we have seen an explosion of online annual and CSR reports and the emergence of social media as a channel for shareholder communications. For many companies, the online channel rather than print now leads the reporting process. Audiences' appetite for the digital medium and the expectation of cost savings paves the way. But how significantly is technology changing the corporate communications landscape? Do the web users statistics really stack up?