Online Annual Reporting - nexxar presentation 2013


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This presentation is for all people working in the Corporate Reporting space, Investor Relations or Corporate Communciation. It shows our current research, best practice in online reporting, about nexxar, reporting services and additional food for though.

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Online Annual Reporting - nexxar presentation 2013

  1. 1. online reporting evolvedonline. performance. design.worldwide. reporting. career.success. process. evolved.deployment. nexxar. security. 1
  2. 2. about us.nexxar. online reporting evolved about us. 2
  3. 3. about online reporting evolved It‘s a people business. about us. 3
  4. 4. about us.clients. online reporting evolved about us. 4
  5. 5. about us.clients. online reporting evolved Who we worked for in 2012. about us. 5
  6. 6. about us.our mission. online reporting evolved What we stand for.Long-term objectives.Most of our clients have been with us for over 4 years.Assurance.We have devoted ourselves exclusively to media-adequate online reporting. This isunique, across the globe. Since 2003 we have published over 500 reports with the mostaccuracy and precision, and we are happy to learn new things with every project.Awards.We are proud of the numerous prestigious awards that our clients have won for ourimplementations. about us. 6
  7. 7. about us.external recognition. online reporting evolved Selection of awards. about us. 7
  8. 8. agenda. online reporting evolved01.trends. 02. best 03. services. 04. debate. practice. agenda. 1
  9. 9. trends.benefits of html reports. online reporting evolved Search engine optimisation (SEO). The search function is the basis of the internet. Search engines act as gatekeeper of information. Only HTML is fully indexed. Check out Google for “BASF cash flow” and compare with results for “McDonalds cash flow” In BASF‘s case you are taken straight to the HTML Annual Report, answering your question instantly as well as in detail. McDonalds offers its Annual Report just as a PDF download, so you end up on secondary news portals, which are taking the conversation and McDonalds‘ credibility away. trends. 1
  10. 10. trends.benefits of html reports. online reporting evolved Interactive experience. Interactive and multimedia elements involve users actively and enhance user experience. OO Direct links to corresponding content enhances usage. OO Interactive charts bring alive plain figures. OO A good navigation architecture aids orientation and information searching. OO Multimeda and moving images engage your audience. trends. 2
  11. 11. trends.benefits of html reports. online reporting evolved Good online design offers access to everyone. OO Contents are made available to everyone and thus reach target groups that have been excluded so far. OO Responsive web design allows for a flexible position of navigation, contents and tools enabling their ideal placement depending on the device. OO Observing web-specific typography, contrast and colour settings will ensure a high standard of usability. trends. 3
  12. 12. trends.benifits of html reports. online reporting evolved Tools facilitate usage. OO Interactive charts, e.g. Volkswagen 2011. OO Cross-linking of related content, e.g. Standard Chartered 2011. OO Powerful search tool, e.g. Deutsche Bank 2011. OO Download manager with all XLS files, e.g. Akzo Nobel 2011. OO Layered glossary explains terms where they appear, e.g. Legal & General 2011. trends. 4
  13. 13. trends.worldwide research. online reporting evolved analysis among 567 companies*. HTML. Programmed as full-fledged website. PDF. PDF download is the only way the report is made available. JPG Show. JPGs / images of the print report embedded in HTML or flash frames. *Big-cap constituents of Austria, Canada, Denmark, Finland, France, Germany, Italy, Japan, Netherlands, Sweden, Switzerland, UK, USA. trends. 5
  14. 14. trends.worldwide research. online reporting evolved Share of HTML reports constantly rising. Source: nexxar analysis (n=567) trends. 6
  15. 15. trends.HTML share by index. online reporting evolved Different markets show amazing differences. Source: nexxar analysis (n=567) trends. 7
  16. 16. trends.use case. online reporting evolved The web as primary source for information. OO 96% of investors use the web to gather information about a company they want to invest in. OO Only issuer sources meet key information criteria: ‘reliable’, ‘comprehensive’, ‘equally accessible’ ‘für alle zeitgleich zugreifbar’ and ‘free of charge’. OO IR websites and HTML Annual & Interim reports are both used ‘very often’ or ‘often’ by more than 50% of investors. OO The more experienced the investor, the more important the HTML report. OO Where identical information is available in multiple formats, HTML is favored by the majority of users. Sources: University Leipzig 2012, University Birmingham 2009 trends. 8
  17. 17. trends.use case. online reporting evolved Sessions (Tagesdurchschnitt) Constantly Go-Live high usage250 of the report until the new AR is200 Q1 Q3 neuer GB published.150100 Sommer Weihnachten 50 0 Go-Live 3M 6M 9M 12 M Source: nexxar‘s evaluation of statistics (n=11) trends. 9
  18. 18. trends.use case. online reporting evolved Course of the year. OO Greatest interest when going-live followed by consistantly high number of visitors in the remaining months. OO Less online visits in summer and at Christmas. OO Enhanced interest in the AR when interim reports are published. OO Great variations in usage, depending on the company size and the volume of advertising. OO Sharp decrease when the new reports is published. trends. 10
  19. 19. trends.use case. online reporting evolved Financial statements Others 28,2 % 11,3 % Information for shareholders thereof Online 5,0 % Notes visitors show clear 13,1% Corporate preferences Governance for facts and 10,1 % figures. Group Management overview report 14,9 % 30,5 % Source: nexxar‘s evaluation of statistics (n=22) trends. 11
  20. 20. agenda. online reporting evolved01.trends. 02. best 03. services. 04. debate. practice. agenda. 2
  21. 21. best practice.links. online reporting evolved Prominent teaser on the corporate homepage. best practice. 1
  22. 22. best function. online reporting evolved Search all reports of the same reporting year. Explain advantages of online reporting. best practice. 2
  23. 23. best practice.quick read. online reporting evolved Fast facts: summary of key contents. best practice. 3
  24. 24. best practice.videos. online reporting evolved Video attracts attention, if positioned well and kept short in length. People videos are better than image videos. best practice. 4
  25. 25. best practice.responsive design. online reporting evolved The layout adapts auto- matically to the available browser size. best practice. 5
  26. 26. best practice.integrated report. online reporting evolved Change Die Funktion „Change Report“ report: vereinfacht facilitates den Wechsel switching zwischen den between Berichten eines Jahres. the reports of the same reporting year. best practice. 6
  27. 27. best practice.find-as-you-type. online reporting evolved See matching hits as you type your query. Search header to navigate results, highlighted search term. best practice. 7
  28. 28. best practice.dynamic charts. online reporting evolved Table rows show charts on mouse over. best practice. 8
  29. 29. best practice.accessibility. online reporting evolved Descriptive image explanations within source code ensures accessibility of information. best practice. 9
  30. 30. best practice.accessibility. online reporting evolved Screen readers and search engines cannot read PDFs. best practice. 10
  31. 31. best practice.visualisation. online reporting evolved Creative presentation of com- plexities. best practice. 11
  32. 32. best practice.screen design. online reporting evolved Provide room for screen design. best practice. 12
  33. 33. best practice.focus on dialog. online reporting evolved Be open- minded, also regarding critical issues. Incentives: make donations for every incoming feedback. best practice. 13
  34. 34. best practice.cross-references. online reporting evolved Cross- references to further relevant information. best practice. 14
  35. 35. best manager. online reporting evolved Download manager for PDF and XLS files. best practice. 15
  36. 36. best practice.layer glossary. online reporting evolved The layer glossary explains terms on- mouse-click or on-hover. best practice. 16
  37. 37. best practice.chart generator. online reporting evolved Interactive integration of users makes cold numbers more interesting. best practice. 17
  38. 38. agenda. online reporting evolved01.trends. 02. best 03. services. 04. debate. practice. agenda. 3
  39. 39. reports. online reporting evolved Specialists with long standing experience. Focused on HTML reporting - exclusively. OO Concept and design. OO Creating charts and contents. OO Implementation and hosting. OO Optimisation for desktop, smartphone und tablet versions. OO Analysis, consulting and benchmarking. services. 1
  40. 40. services.concept & design. online reporting evolved OO Good design facilitates the transfer of information. OO With intuitive and structured navigations contents can be consumed more easily. OO Information design for charts and graphs. services. 2
  41. 41. services.optimisation for internet, mobile & iPad. online reporting evolved OO Search engine optimisation (SEO) and accessibility. OO Programmed for all standard browsers. OO Responsive design adjusts the layout of the contents to mobile devices. OO Automatic creation of a native iPad app. services. 3
  42. 42. services.implementation & hosting. online reporting evolved OO Maximum data integrity and security provided by proprietary software. OO Top quality thanks to over a decade of experience. OO Short implementation times of only 3 to 5 days. OO Flexible process and modular additional features. services. 4
  43. 43. services.analysis, consulting & benchmarking. online reporting evolved OO Statistic analysis of user behaviour. OO Consultation on the best possible adjustment of contents for the web. OO Eye tracking by means of test groups. OO Benchmarking and trend analysis. services. 5
  44. 44. services.procedure. online reporting evolved design. structure. production. Go-live. From the project Creation of From the final print Activation: briefing to the structure based version to the final Ensuring access approval of the on the first draft: HTML-report: by using four HTML design: creation of Text filling with independent programming/ structure, topics, final texts, tables, servers for the design in line with keywords, links, images, hyperlinks. publication. CD-guidelines. cross-references. 5 weeks 2 weeks 1 week to 72 h as required services. 6
  45. 45. services.expertise. online reporting evolved Reason why. What to expect from us. OO We are experts - worldwide. OO We set trends. OO We implement fast and reliably. OO We work day and night. OO We exceed all expectations. OO We have a passion for creating online reports. OO We share the visions of our clients. services. 7
  46. 46. services.standard features. online reporting evolved Search matches arranged by relevance Client example: ABB Indexed Excel files of all tables Client example: Deutsche Bank Service box Client example: Uniqa Search engine optimisation (SEO) Client example: Google-search for BASF cash flow Cross-linking of financial statements and notes Client example: Merck “Light boxes” for large charts and tables Client example: Shell services. 8
  47. 47. services.additional features. online reporting evolved Cross-references Client example: Standard Chartered Compare to last year Client example: Barclays Chart generator (interactive comparison of figures) Client example: Merck Accessibility Client example: Legal & General Search function – Find as you type Client example: Volkswagen PDF and/or download manager Client example: BASF services. 9
  48. 48. services.additional features. online reporting evolved Layer glossary Client example: Telekom Austria Interactive single chart Client example: Schroders Dynamic tables Client example: Shell Animation / Video Client example: Wolters Kluwer iPad version Client example: Wacker Chemie services. 10
  49. 49. contact us. online reporting evolved Thomas Rosenmayr T. +43 1 596 22 68-11 Skype: nexxardotcom Twitter: @ThomasRos mariahilfer strasse 71/17 1060 vienna austria Intellectual property on ideas and solutions presented are protected by copyright, and may not be reproduced, republished, distributed, transmitted, displayed, broadcast or otherwise exploited in any manner without the express prior written permission of nexxar.