Image Capsule Overview

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Learn more about NextWorks interactive image platform...the Image Capsule TM

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Image Capsule Overview

  1. 1. ©2013 NextWorks. Content is proprietary and confidential. | 1 A COMPLETELY NEW APPROACH TO CONTENT MARKETING Image CapsuleTM Overview
  2. 2. ©2013 NextWorks. Content is proprietary and confidential. | 2 Image Capsule • The Image Capsule turns still images into interactive audience engagements. • Allows you to bring your content together to help you tell your story. • Overlay technology allows placement of custom icons on digital images that, when hovered over, open windows to additional content. • Content can include videos, audio clips, other images, Facebook, Twitter, or links to other websites and transactions.
  3. 3. ©2013 NextWorks. Content is proprietary and confidential. | 3©2013 NextWorks. Content is proprietary and confidential. | 3 Image Capsule FUNCTIONALITY
  4. 4. ©2013 NextWorks. Content is proprietary and confidential. | 4 Functionality – Design The Image Capsule takes a still photo, graphic, image or infographic and turns it into an interactive platform that allows you to tell a story and increase engagement. What makes the Image Capsule unique is that it can be updated at ANY time while in distribution.
  5. 5. ©2013 NextWorks. Content is proprietary and confidential. | 5 Functionality – Tags When a viewer moves his/her mouse over the image (or touches the image on a tablet or smart phone), the tags appear. Each tag is completely customizable and allows for a point of interaction. Tags can contain video, images, links, social sharing, slide shows, transactions and/or any other digital content.
  6. 6. ©2013 NextWorks. Content is proprietary and confidential. | 6 Functionality – Videos Hovering over a video tag shows the “play” function and a description of the video.
  7. 7. ©2013 NextWorks. Content is proprietary and confidential. | 7 Functionality – Videos Clicking on that image opens a video player inside the Image Capsule that plays the video. Once the viewer has watched the video, he/she closes the video player and is back inside the capsule able to continue further interaction.
  8. 8. ©2013 NextWorks. Content is proprietary and confidential. | 8 Functionality – Photos, Images, Graphics The Image Capsule lets you take your base image and share other images. Additional images help tell the story and extend the engagement. You can add a caption to give more detail.
  9. 9. ©2013 NextWorks. Content is proprietary and confidential. | 9 Functionality – Photos, Images, Graphics Clicking on an image opens the image where it’s hosted on the web.
  10. 10. ©2013 NextWorks. Content is proprietary and confidential. | 10 Functionality – Links & Documents Direct links to web pages, documents, presentations and links to other related content can be placed on the image to highlight features, and tell the story.
  11. 11. ©2013 NextWorks. Content is proprietary and confidential. | 11 Functionality – Links & Documents Each link can give more information, and take the viewer deeper into your content.
  12. 12. ©2013 NextWorks. Content is proprietary and confidential. | 12 Functionality – Links & Documents Clicking on a link opens that web page.
  13. 13. ©2013 NextWorks. Content is proprietary and confidential. | 13 Functionality – Transaction / Call to Action The Image Capsule provides an opportunity to direct the viewer to complete a transaction, buy your product, sign up for an event or mailing list, register for a course, get more information, or any other call to action that makes sense for the brand.
  14. 14. ©2013 NextWorks. Content is proprietary and confidential. | 14 Functionality – Transaction / Call to Action Clicking on the transaction window will take you to a web page that allows you to complete that transaction.
  15. 15. ©2013 NextWorks. Content is proprietary and confidential. | 15 Functionality – “Like” Facebook Page Viewers can “like” your Facebook page directly from the Image Capsule. When they hover over the Facebook tag, a box appears that allows them to click “like” without leaving the capsule.
  16. 16. ©2013 NextWorks. Content is proprietary and confidential. | 16 Functionality – Twitter Follow Viewers can follow you on Twitter directly from the Image Capsule. When they hover over the Twitter tag, a box appears that allows them to follow you without leaving the capsule.
  17. 17. ©2013 NextWorks. Content is proprietary and confidential. | 17©2013 NextWorks. Content is proprietary and confidential. | 17 Image Capsule SHARING - DISTRIBUTION
  18. 18. ©2013 NextWorks. Content is proprietary and confidential. | 18 Sharing One of the most important features of the Image Capsule is its ability to be shared easily via social media, email, and embedding to blogs and websites. There is a “Share Image” tag on every capsule.
  19. 19. ©2013 NextWorks. Content is proprietary and confidential. | 19 Sharing Clicking on the “Share Image” tag opens a interactivity box that makes sharing the Image Capsule easy.
  20. 20. ©2013 NextWorks. Content is proprietary and confidential. | 20 Sharing - Facebook Clicking on the Facebook icon opens a Facebook sharing page that is familiar to the user and allows them to post an update directly to their wall. Users can enter their own text.
  21. 21. ©2013 NextWorks. Content is proprietary and confidential. | 21 Sharing - Facebook Post is shared to user’s Facebook Profile. Link is to Image Capsule.
  22. 22. ©2013 NextWorks. Content is proprietary and confidential. | 22 Sharing - Twitter Clicking on the Twitter icon opens a Twitter sharing page that allows them to send a Tweet. Tweet is then posted to user’s Twitter feed. Link goes back to Image Capsule page.
  23. 23. ©2013 NextWorks. Content is proprietary and confidential. | 23 Sharing - Pinterest Clicking on the Pinterest icon opens a Pinterest sharing page that allows them to create a pin on their selected board.
  24. 24. ©2013 NextWorks. Content is proprietary and confidential. | 24 Sharing - Pinterest Post is shared to user’s Pinterest Board. Link is to Image Capsule.
  25. 25. ©2013 NextWorks. Content is proprietary and confidential. | 25 Sharing – Google+ Clicking on the Google+ icon opens a Google+ sharing page that allows the viewer to post directly to their stream.
  26. 26. ©2013 NextWorks. Content is proprietary and confidential. | 26 Sharing – Tumblr Clicking on the Tumblr icon opens a Tumblr sharing page that is allows them to post directly to their dashboard.
  27. 27. ©2013 NextWorks. Content is proprietary and confidential. | 27 Sharing – Tumblr Post is shared to user’s Tumblr dashboard. Image Capsule is active and functional within Tumblr.
  28. 28. ©2013 NextWorks. Content is proprietary and confidential. | 28 Sharing – Email Clicking on the Email icon opens an email window that allows the viewer to send an email to anyone. Google+
  29. 29. ©2013 NextWorks. Content is proprietary and confidential. | 29 Sharing – Link Share Sharing a direct link to the Image Capsule is easy from the share window. Viewers simply copy the link and send it to anyone or use it anywhere.
  30. 30. ©2013 NextWorks. Content is proprietary and confidential. | 30 Sharing – Embed Embedding the Image Capsule to a blog or website is easy from the share window. Viewers copy the embed codes and paste them into their blog or website.
  31. 31. ©2013 NextWorks. Content is proprietary and confidential. | 31 Sharing – Embed Once embedded in a blog or website, the Image Capsule is fully functional and ready for further engagement.
  32. 32. ©2013 NextWorks. Content is proprietary and confidential. | 32 Image Capsule Mobile and Tablet Deployment Image Capsule is fully functional for mobile viewing
  33. 33. ©2013 NextWorks. Content is proprietary and confidential. | 33©2013 NextWorks. Content is proprietary and confidential. | 33 Image Capsule Measurement / Analytics
  34. 34. ©2013 NextWorks. Content is proprietary and confidential. | 34 Measurement / Analytics • NextWorks provides ongoing analytics with the following data: – # of image views (how many people actually saw the Image Capsule) – Hover rate – Click through rate – Average time spend on the image – # of embeds – # of hovers and click per tag
  35. 35. ©2013 NextWorks. Content is proprietary and confidential. | 35 Measurement / Analytics

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