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M-commerce, Mobile Banking & the Power of QR Codes
Mobile Innovations in China
March 5th 2015, China Communication & Conne...
Introduction
Thijs van der Toom |
Partner @ NextportChina
China’s Mobile Market
649
million
Number of Internet users in China in December 2014:
85,8% = 557 million
Source: CNNIC, F...
China’s Mobile Market
Growth of China’s mobile market
Source: CNNIC, Feb 2015
Top Reasons Mobile Growth
• Increase in 3G/4G coverage and WIFI hotspots.
• Rise of domestic smartphone manufacturers
—> a...
Case: Xiaomi
Xiaomi was the top smartphone vendor in China by
shipment volume in 2014.
Source: IDC, Feb 2015
Source: Quart...
Reasons Mobile Growth
• Innovations in O2O and Mobile Payment
Source: UnionPay
China is leading the world in O2O
and Mobile Payment Innovations
Innovative O2O apps
Example: Walkin ( IN)
China is leading the world in O2O
and Mobile Payment Innovations
The power of QR-codes in China
Source: China Daily, 2014
China is leading the world in O2O
and Mobile Payment Innovations
Scan & Buy
Source: Yihaodian, 2011
China is leading the world in O2O
and Mobile Payment Innovations
Mobile Payment
Source: KPMG, 2014
Most Populair Mobile Payment Apps
• Alipay Wallet
Source: Alizila, 2014
(click here to watch the movie)
Most Populair Mobile Payment Apps
• WeChat Payment
WeChat Payment
Example: send & receive a digital hóng bāo
WeChat Payment
11 billion shakes | 810 mln/min at peak time! | from 185 countries
RMB 500 mln worth of & e-coupons sent | ...
Source: iResearch, Oct 2014
Top Usage of Mobile Payment in China
M-Commerce: Mobile Shopping
China mobile shopping market size 2011 - 2017
Source: iResearch, Dec 2014
M-Commerce: Mobile Shopping
Micro-store ( ):
#1 buzz word in Chinese m-commerce today
Source: , Feb 2015
M-Commerce: Mobile Shopping
People open micro-stores everywhere!
Source: , Feb 2015
M-Commerce: Mobile Banking
Yu’e Bao: Alibaba’s Internet finance arm
Fund Size:
$ 94 bln (31 dec ’14)
Users:
149 mln (Q3 ’1...
Conclusion
As the largest “mobile first” market in the world, the
mobile innovations coming out of China are likely to
bec...
Thijs van der Toom |
Email:
Phone:
Web:
WeChat:
Twitter:
thijs@nextportchina.com
+31 6 422 338 95
www.nextportchina.com
tm...
Thanks!
!
NEXTPORTCHINA AMSTERDAM
Binnen Wieringerstraat 25
1013 EA Amsterdam
Web: www.NextportChina.com
Email: info@nextp...
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Mobile Innovations in China: M-commerce, Mobile Banking and the Power of QR Codes

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As the largest “mobile first” market in the world, the mobile innovations coming out of China are likely to become the standard for how online and offline commerce will develop in other markets.

This presentation will give you a glimpse of the possibilities in mobile communication nowadays in China

Published in: Marketing

Mobile Innovations in China: M-commerce, Mobile Banking and the Power of QR Codes

  1. 1. M-commerce, Mobile Banking & the Power of QR Codes Mobile Innovations in China March 5th 2015, China Communication & Connection Conference
  2. 2. Introduction Thijs van der Toom | Partner @ NextportChina
  3. 3. China’s Mobile Market 649 million Number of Internet users in China in December 2014: 85,8% = 557 million Source: CNNIC, Feb 2015
  4. 4. China’s Mobile Market Growth of China’s mobile market Source: CNNIC, Feb 2015
  5. 5. Top Reasons Mobile Growth • Increase in 3G/4G coverage and WIFI hotspots. • Rise of domestic smartphone manufacturers —> affordable smartphones for the masses.
  6. 6. Case: Xiaomi Xiaomi was the top smartphone vendor in China by shipment volume in 2014. Source: IDC, Feb 2015 Source: Quartz, Feb 2015
  7. 7. Reasons Mobile Growth • Innovations in O2O and Mobile Payment Source: UnionPay
  8. 8. China is leading the world in O2O and Mobile Payment Innovations Innovative O2O apps Example: Walkin ( IN)
  9. 9. China is leading the world in O2O and Mobile Payment Innovations The power of QR-codes in China Source: China Daily, 2014
  10. 10. China is leading the world in O2O and Mobile Payment Innovations Scan & Buy Source: Yihaodian, 2011
  11. 11. China is leading the world in O2O and Mobile Payment Innovations Mobile Payment Source: KPMG, 2014
  12. 12. Most Populair Mobile Payment Apps • Alipay Wallet Source: Alizila, 2014 (click here to watch the movie)
  13. 13. Most Populair Mobile Payment Apps • WeChat Payment
  14. 14. WeChat Payment Example: send & receive a digital hóng bāo
  15. 15. WeChat Payment 11 billion shakes | 810 mln/min at peak time! | from 185 countries RMB 500 mln worth of & e-coupons sent | 200 mln bank accounts linked to WeChat Payment.
  16. 16. Source: iResearch, Oct 2014 Top Usage of Mobile Payment in China
  17. 17. M-Commerce: Mobile Shopping China mobile shopping market size 2011 - 2017 Source: iResearch, Dec 2014
  18. 18. M-Commerce: Mobile Shopping Micro-store ( ): #1 buzz word in Chinese m-commerce today Source: , Feb 2015
  19. 19. M-Commerce: Mobile Shopping People open micro-stores everywhere! Source: , Feb 2015
  20. 20. M-Commerce: Mobile Banking Yu’e Bao: Alibaba’s Internet finance arm Fund Size: $ 94 bln (31 dec ’14) Users: 149 mln (Q3 ’14)
  21. 21. Conclusion As the largest “mobile first” market in the world, the mobile innovations coming out of China are likely to become the standard for how online and offline commerce will develop in other markets. to be continued…
  22. 22. Thijs van der Toom | Email: Phone: Web: WeChat: Twitter: thijs@nextportchina.com +31 6 422 338 95 www.nextportchina.com tmvandertoom @thijsvandertoom | @nextportchina Contact
  23. 23. Thanks! ! NEXTPORTCHINA AMSTERDAM Binnen Wieringerstraat 25 1013 EA Amsterdam Web: www.NextportChina.com Email: info@nextportchina.com Tel: +31(0)202231338 NEXTPORTCHINA BEIJING Room 3101, Tower 2, China Central Place, No. 79 Jian Guo Road, Beijing 100025, PRC Web: www.NextportChina.com Email: huiping@nextportchina.com Tel: +8613911679072 NEXTPORTCHINA - BUILDING YOUR ONLINE PRESENCE IN CHINA © 2015 NextportChina B.V. All copyrights and intellectual property rights of this proposal belong to NextportChina B.V. in Amsterdam. It is not permitted to reproduce this presentation, share it with third parties or outsource work arising from the content of this proposal to third parties without the explicit written permission of NextportChina.

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