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Comparison Shopping eCommerce Infographic

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Comparison Shopping eCommerce Infographic

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Comparison Shopping eCommerce, Product Comparison, Product Shopping, Comparison Shopping, Customer browsing, Checking Prices, Comparing Prices, Best Deal

Comparison Shopping eCommerce, Product Comparison, Product Shopping, Comparison Shopping, Customer browsing, Checking Prices, Comparing Prices, Best Deal

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Comparison Shopping eCommerce Infographic

  1. 1. 82% Of shoppers use search engines for browsing product information while in-store THE SEARCH 20.00$20.00$20.00$ COMPARISON SHOPPING Comparison shopping engines collect product information, including pricing, from participating retailers and then display that collective information on a single results page in response to a shopper's search query. More and more consumers are looking to get the best deal on products they want to buy. While shopping in-store, people are comparing prices on their mobile devices. Comparison shopping engines compare the prices of searched-for-products at different stores online. They evaluate similar merchandise for the consumer and then recommend corresponding links to consumers based on previously conducted searches. $18.00 PRICE $25.00 ADD TO CART Consumers choose search as their #1 in-store resource when comparing products in 2013 72% Search for a product using a search engine 50% Search on store websites 30% Search brand websites 25% Use comparison sites 21% Use scanner apps WHERE ARE CONSUMERS COMPARING? In-store price comparisons are the most common shopping activity across all categories Mobile sites are preferred over apps by in-store shoppers In 2012 alone, traffic on comparison shopping engines increased by 56%, resulting in eCommerce revenues of over $1 trillion In-store smartphone use for mobile price comparisons >65% of consumers prefer mobile sites 35% of consumers prefer apps HOW ARE PEOPLE COMPARING ONLINE? WHAT ARE CONSUMERS COMPARING? Top Comparison Shopping Sites: 1. Google Shopping 3. Shopping.com 2. PriceGrabber 4. Shopzilla 5. SlickDeals 1. RedLaser 3. BuyVia 2. ShopSavvy 4. Smoopa 5. The Find Top Comparison Shopping Apps: WHY ARE CONSUMERS COMPARING? PRICE ACCESS COMPARE TRUST 46% BEAUTY AND HEALTH 51% PET CARE 62% BABY CARE 58% HOUSEHOLD CARE 74% APPLIANCES 70% ELECTRONICS 44% APPAREL 36% GROCERY @nextopia Sources: http://www.ppchero.com/comparison-shopping-engines-a-deep-dive-into-comparison-shopping-engines-strategies-part-1/ http://www.ebizmba.com/articles/shopping-websites http://www.shopify.ca/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales http://www.marcresearch.com/pdf/Mobile_InStore_Research_Study.pdf www.nextopia.com & #1 GlobalProviderofeCommerce SiteSearch NavigationSolutions

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