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The Future of Tablets New Orleans - Toura


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Complement Your Publishing Business with Tablet Apps

Publishers who are scrambling to formulate a tablet strategy in the digital era should first look at it as a complementary business instead of as a pure replacement until it reaches the tipping point of revenue generation. The unprecedented rise of tablets has created an exciting new channel for publishers to directly reach readers worldwide with a wealth of compelling content through memorable interactive apps, but this relatively sudden disruption has also opened up a new set of challenges in maintaining sustainable business models. The complexity and costs of entering the tablet space along with the lower acceptable pricing points amongst users has made it difficult for most content providers to claim success so far.

Ivan Dwyer, Head of Digital Publishing - ACCESS
Aaron Radin, CEO -Toura

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The Future of Tablets New Orleans - Toura

  1. 1. Five Things to Consider When Publishing Tablet Applications Aaron Radin | CEO & Co-Founder | @aaronradinTuesday, May 8, 2012
  2. 2. Toura is Focused on Making App Development Easy For Publishers and For Developers Publishers Developers Toura Mobile From zero App Producer to app in minutes Mulberry is an open-source framework, which A web-based content management system, allows developers to use web technologies to easily Toura’s Mobile App Producer (MAP) enables build cross-platform apps and mobile web editorial, production and design staff to easily experiences. Key features include: create and publish mobile applications. •Ready-to-deploy native apps to all iOS and Android devices •Build once and publish to all platforms •HTML5 Mobile web applications •A complete framework for creating dynamic JavaScript •Create and publish apps in days applications that is ideal for rich content, social and utility •Software as a service business model applications •Growing suite of complementary APIs •Business model consists of tiered APIs, training and supportProprietary & Confidential 2Tuesday, May 8, 2012
  3. 3. Aaron Radin - Bio - CEO and Co-Founder - Helped create and manage digital for 32 television stations including web, wireless, syndication, digital signage. - Led business development for one of the first companies in US to have large-scale SMS capability. - Developed Enhanced TV group which initiated two-screen interactive television.Tuesday, May 8, 2012
  4. 4. #1 - Have Control Over the Process - Creation of content and UI/UX of your tablet offerings - Changing content - New technical features - New device capabilitiesTuesday, May 8, 2012
  5. 5. #1 - Have Control Over the Process - Creation of content and UI/UX $$$ of your tablet offerings - Changing content - New technical features - New device capabilities $$$ $$$Tuesday, May 8, 2012
  6. 6. #2 - Consider Technology Solutions That Will Scale - Reaching the largest audience possible across multiple operating systems and devices. - Does the device optimize the experience and audience that you want to reach? WEBTuesday, May 8, 2012
  7. 7. #3 - Be Aware of Market Changes Tablet sales are growing leaps and bounds. But it’s not just about iPad anymore. Android is expected to grow and outpace iPad in the years to come. Understand how the different tablets meet different audience segments and their needs.Tuesday, May 8, 2012
  8. 8. #4 - Know Your AudienceTuesday, May 8, 2012
  9. 9. #5 - Use Data to Guide Your StrategyTuesday, May 8, 2012