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Melbourne and Olympic Parks (MOPT) is an entertainment complex that offers facilities for large conferences and events.
In order to build engagement with the target market and to showcase the true possibilities of the MOPT venue, MOPT engaged Next Marketing to come up with the branding for a VIP event named as ‘Begin at the Beginning’.
Next Marketing started this project with a blank canvas yet a very detailed brief. The 50 VIP guests were to be kept ‘in the dark’ about what the event was, with the branded materials to create a sense of the theme, but not to give it away.
The Next Marketing team thrived with this creative challenge and was so pleased that the event delivered on all the MOPT business objectives.