Next Generation Media Quarterly January 2013

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This is the forteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com

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Next Generation Media Quarterly January 2013

  1. 1. January 2013
  2. 2. The NextGeneration isalready here…This is the fourteenth in a series of presentations showing that the next generation ofmedia is already here, based on news items from October – December 2012See all presentations at http://www.slideshare.net/NextGenerationMedia Produced by 2
  3. 3. The Next Generation is…- Technology transforming media- Content, commerce & convergence- Social everywhere Produced by 3
  4. 4. Including -- Mobile - >50m pics a day shared on Snapchat- Content – 10% of the films at Sundance were funded throughKickstarter- Technology – McDonalds China have an Angry Birds game thatcan only be played in store- Social media – 5 of the 10 most followed people on Instagramare Kardashians- Effectiveness – Chinese consumers spent $4.8bn online in justone day Produced by 4
  5. 5. 4.3 billion people have 6.4 billion mobile subscriptions Over 60% of the world’s population now has a phone, with 75% of the growth in the last 12 months coming in Asia, and Africa. 40% of phones sold in 2012 were smartphones6 Source: Data from Ericsson, reported by VentureBeat, 23rd November 2012 http://venturebeat.com/2012/11/23/ericssons-massive-mobile-report-6-4b-global-cellular-plans-75-of-all-new-phones-in-asia-and-africa/#8kROlwb2G9rIRwvF.99
  6. 6. 3 times as many smartphones as PCs shipped in China in Q3 Over 60 million smartphones were shipped in China in July – September 2012, compared to under 20 million PCs. This was helped by a new wave of handsets that cost less than $1507 Source: Data from IDC, 7th December 2012 http://www.idc.com/getdoc.jsp?containerId=prHK23847912#.UMsV_eSyWFX
  7. 7. 75% of Chinese internet users connect over mobile New figures announced by China’s official body CNNIC reveal that there are 564m internet users in total in December 2012, and 420m (75%) of them connect at some point by mobile, up from 69% of users in December 20118 Source: CNNIC via Marbridge Daily, 15th January 2013 http://www.marbridgeconsulting.com/marbridgedaily/2013-01-15/article/62686/chinas_internet_user_base_hits_564_mln_in_2012
  8. 8. Tencent is rumoured to account for over 40% of China Mobile’s data traffic We’d love to see similar figures for Facebook and Western mobile networks!9 Source: Sohu IT, via Marbridge Daily, 28th December 2012 http://www.marbridgeconsulting.com/marbridgedaily/2012-12-31/article/62269/rumor_china_mobile_tencent_discuss_traffic_usage_revenue_share
  9. 9. British kids migrate to smartphones at about eleven Data from Ofcom shows that at eleven the number of kids with smartphones starts to exceed the number with feature phones, and grows sharply from this point10 Source: Data from Ofcom, 23rd October 2012 http://digital-stats.blogspot.co.uk/2012/10/ownership-of-mobile-phones-by-kids-in.html
  10. 10. More than 50% of online activity on Christmas Day in the UK was on mobile or tablet It’s a bit of a convoluted metric (it means that more than 50% of actions carried out online, rather than users or page views) but it shows how much mobile is now part of the internet experience11 Source: Data from Mixpanel, reported by The Next Web, 27thh December 2012 http://thenextweb.com/insider/2012/12/27/christmas-day-mixpanel-study-more-online-activity-on-mobile-devices/
  11. 11. $25bn worth of purchases were made on mobile phones in the US in 2012 Mobile commerce is really taking off in the US, with an 81% year on year growth, and now accounts for 11% of all ecommerce12 Source: Data from eMarketer, reported by the New York Times, 9 th January 2013 http://bits.blogs.nytimes.com/2013/01/09/do-people-actually-shop-on-phones-the-answer-is-decidedly-yes/
  12. 12. eBay & Paypal both saw new records for mobile usage at Black Friday 23rd November was a huge day for mobile payments in the US with eBay saying the value of sales was up 150%, and Paypal 193%13 Source: Mobile Marketing Magazine, November 2012 http://mobilemarketingmagazine.com/content/ebay-paypal-enjoy-record-breaking-black-friday
  13. 13. Mobile accounts for more than 20% of Orbitz hotel bookings Mobile hotel booking is taking off. While it’s 20% of all bookings, for short term booking mobile are much higher – 60-65% of mobile bookings are for rooms the same day14 Source: Clickz, 12th November 2012 http://www.clickz.com/clickz/news/2224271/smartphones-account-for-one-in-five-hotel-bookings-on-orbitz
  14. 14. 40 billion apps have been downloaded from the Apple App Store The first billion app downloads from iTunes took 9 months; the 40th took two weeks15 Source: Data from Apple, 7th January 2013, with old data compiled by us http://digital-stats.blogspot.co.uk/2013/01/40-billion-apps-have-been-downloaded.html
  15. 15. More than 50m photos a day are shared on Snapchat Snapchat, the photo app that makes photos disappear after viewing, has risen through stealth to this position, mainly because it seems to be mainly popular with teens16 Source: Snapchat blog, 14th December 2012 http://blog.snapchat.com/post/37898594536/our-biggest-update-yet-v4-0-phantom
  16. 16. eBay’s mobile-centric Pop-up Shop in London eBay opened a pop-up shop made of shipping containers in London in the final weekend of November. No physical goods were on sale, but visitors could shop on their phones with the eBay app, and see products using augmented reality17 See it here: http://www.youtube.com/watch?v=beo67HhNTgw
  17. 17. 18
  18. 18. 10% of the films at Sundance in 2012 were funded through Kickstarter Kickstarter is an astonishing success story. It was only founded in 2009, but in 2012 320 million was raised to fund over 18,000 projects, including 63 films that were released in cinemas19 Source: Stats from Kickstarter, published 8th January 2013 http://www.kickstarter.com/year/2012
  19. 19. Gangnam Style is the first video to hit one billion views on YouTube Gangnam Style was only uploaded in July 2012, but within 5 months it became the first video to have more than one billion views. It’s now had 1.2 billion20 Source: YouTube blog, 21st December 2012 http://digital-stats.blogspot.co.uk/2012/12/gangnam-style-by-psy-is-first-video-to.html
  20. 20. Asos #BestNightEver The new Asos campaign let people watch the video, change channel, shop the items she’s wearing, and pin the looks to Pinterest21 See it here: http://www.asos.com/Best-Night-Ever/Cat/pgehtml.aspx?cid=16480
  21. 21. Target bought all the breaks for Revenge, using ads featuring the Revenge cast Target & Neiman Marcus achieved a first in the US in November. Not only did they buy all the ads in the final episode of Revenge, but they cast the stars of the show in the ads too22 Find out more: http://adage.com/article/media/target-buys-ad-time-sunday-s-revenge/238226/
  22. 22. ‘Peel away’ outdoor ad for Burt’s Bees The ad featured hundreds of sticky coupons that people could peel off and use23 See it here: http://www.youtube.com/watch?v=wruYxgj79cI
  23. 23. Duracell helped out after Sandy by providing free charging The battery company gained lots of kudos by being quick off the mark and offering mobile recharging, free wifi and free batteries to people affected by hurricane Sandy24 Read about it: http://www.businessinsider.com/companies-hurricane-sandy-good-deeds-inspiring-2012-11?op=1
  24. 24. Bodyform respond to Richard When Richard posted a sarcastic comment on Bodyform’s Facebook page, he didn’t know that they’d respond in the same spirit. The video was produced within a week, and has had over three million views in 3 months25 Reach Richard’s post: https://www.facebook.com/Bodyform/posts/10151186887359324 See the video: http://youtu.be/Bpy75q2DDow
  25. 25. O2 speak the same language as their customers… When an O2 user tweeted about problems with his broadband, O2 responded in the same style (having first verified that he was probably trying to be funny)26 See the tweets: http://www.huffingtonpost.co.uk/2012/10/11/o2-twitter-uses-street-sl_n_1959059.html?view=print
  26. 26. Axe / Lynx use 3D glasses in a very innovative way Put on some blue and red 3D glasses, and then close your left eye or your right eye to see two different stories27 See it here: http://youtu.be/yyCTUrGBmyk
  27. 27. A billion dollar company is founded in Silicon Valley every three months It’s an amazing stat, but it’s true. On average in the last ten years, 4 software companies worth a billion dollars are created every year. For example 2008 had Airbnb, Yammer, Groupon and Pinterest29 Source: Blog post by Min Ming, 12th November 2012, verifying a quote from Ron Conway http://blog.minming.net/post/35553963889/a-billion-dollar-software-tech-company-is-founded-every
  28. 28. Some levels of Chinese McDonald’s Angry Birds game can only be played in McDonald’s This could be the future of mobile gaming – special levels that can only be played in specific locations. A great bit of innovation by McDonalds and Angry Birds30 Find out more: http://adage.com/article/creativity-pick-of-the-day/mcdonald-s-china-partners-angry-birds-special-edition-gameplay/237906/
  29. 29. Chevy + Siri Siri is coming to your car. From early 2013 some models of the Chevrolet Spark and Sonic will integrate Siri to perform some tasks either in the car, for example in operating the entertainment system, or sending text messages31 Source: Press release from General Motors, 27th November 2012 http://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2012/Nov/laas/1127-gm-siri.html
  30. 30. Over half of Facebook & Twitter’s US users access via mobile New data shows that in September 2012 Facebook had 179 million visitors, 92m of whom sometimes accessed via mobile; for Twitter it was 57m and 30m Source: Data from comScore, 29th November 201233 http://www.comscore.com/Insights/Press_Releases/2012/11/comScore_Announces_Beta _Release_of_Media_Metrix_Multi-Platform
  31. 31. Facebook gets 14% of its ad revenue from mobile Facebook only allowed advertising on mobile users’ news feeds in February, but already it’s providing 14% of ad revenues. Rumours has it that it may have now grown to 20%34 Source: Data from Facebook, reported by Reuters, 24th October 2012 http://uk.reuters.com/article/2012/10/24/us-facebook-results-idUKBRE89M1D820121024
  32. 32. There is a strong correlation between engagement & reach on Facebook Engagement drives reach (0.86 correlation), but frequency doesn’t (0.22). So to get more reach in the age of Edgerank, focus on creating really engaging content35 Source: Research by iProspect, cited in a blog post, 24th October 2012 http://www.iprospect.co.uk/blog/featured/quality-not-quantity-reigns-on-facebook.html
  33. 33. 40% of Tweets at prime time in the UK are about TV No wonder so many of the trending topics in the UK are about TV. It’s become a good indication of interest – for example James Arthur’s songs at the X Factor final generated the most Tweets; he then went on to win the competition36 Source: Research from Twitter, reported by The Verge, 10th January 2013 http://www.theverge.com/2013/1/10/3861954/twitter-uk-study-real-time-television-ads
  34. 34. The social TV leaderboard SecondSynch now shows which UK TV shows generate the most discussion on Twitter, with data going back 14 days37 See it here: http://secondsync.com/leaderboard.html
  35. 35. Obama’s celebration tweet was the most retweeted ever; his celebration photo was the most liked ever The re-election set records on both Twitter and Facebook Sources: Twitter blog, 6th November 2012, All Facebook, 7th November 201238 http://blog.twitter.com/2012/11/election-night-2012.html http://allfacebook.com/post-election-insights_b104039
  36. 36. 5 of the 10 most followed people on Instagram are Kardashians Kim, Khloe & Kourtney, plus half- siblings Kendall and Kylie Jenner. Rob Kardashian is number 15. It’s certainly not just a service for hipsters any more39 Source: Digital Stats, 13th January 2013 http://digital-stats.blogspot.co.uk/2013/01/5-of-10-most-followed-accounts-on.html
  37. 37. 40
  38. 38. Chinese consumers spent $4.8 billion online on Singles Day 2012 11/11 is singles day in China (all the ones – get it?), and has become the world’s most popular day for ecommerce. In 2012 $4.8 billion was spent online, including $3 bn on Alibaba sites41 Source: Associated Press / Huffington Post, 12th November 2012 http://www.huffingtonpost.com/2012/11/11/singles-day-2012-china_n_2111898.html
  39. 39. Call of Duty: Black Ops II generated $1 billion in sales in 15 days This means that the game hit the $1 billion mark 2 days earlier than the film Avatar did in 2009, and one day earlier than the previous Call of Duty game did in 201142 Source: AdAge, 5th December 2012 http://adage.com/article/media/call-duty-reaches-1-billion-faster-avatar/238627/
  40. 40. Americans spent $5.5 billion on Small Business Saturday 2012 Amex’s Small Business Saturday initiative is really driving sales. Even though the initiative is only 2 years old consumer awareness is already 67% Source: Research by National Federation of Independent Business and American Express, reported by the New York43 Business Journal, 27th November 2012 http://www.bizjournals.com/newyork/news/2012/11/27/consumers-spent-55-billion-during.html
  41. 41. Cyber Monday in the US was the heaviest online shopping day on record The heaviest ever ecommerce day in the US was 26th November 2012: $1.465bn spent in the US in 24 hours, up from $1.251 in 201144 Source: Data from comScore, 4th December 2012 http://www.comscoredatamine.com/2012/12/cyber-monday-by-the-numbers/
  42. 42. Boxing Day was the biggest day ever for ecommerce in the UK According to Experian, UK shoppers made 113 million visits to eCommerce sites, an increase of 17% from 2011.45 Source: Data from Experian, reported by Econsultancy, 2nd January 2013 http://econsultancy.com/uk/blog/11411-boxing-day-was-the-busiest-day-ever-for-ecommerce-in-the-uk-report
  43. 43. Projecteo – a mini projector for Instagram pictures This cute toy hit its funding target within days, and finished off with nearly five times the original target46 See it here: http://www.kickstarter.com/projects/1209578799/projecteo-the-tiny-instagram-projector
  44. 44. More information: dan.calladine@aemedia.com

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