WELCOME<br />Developing A Successful Social Marketing Strategy<br />By David Johnson, NextGenDealer.com<br />
What  Social Marketing Can Do For You<br /><ul><li>Build Community
Provides Opportunities For Customer Support
Aides In Branding And Building Brand Awareness
Allows For Both Personal & Business Development
Offers Direct Selling Opportunities </li></ul>Purpose and objectives<br />Develop A Strategy That Includes All Of The Abov...
Things will change<br />The ONLY constant in social marketing is that things WILL change, embrace the chaos!<br />Social M...
The 3 Phases Of Dealer Social Maturity<br />Social Maturity<br />
4 Steps To Creating A Successful Strategy<br /><ul><li>Investigate
Define Objectives
Choose Actions
Pick The Platforms</li></ul>4 Parts Of Success<br />Never Put The Cart <br />Before The Horse!<br />
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Developing a Successful Automotive Social Media Strategy

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Developing a Successful Automotive Social Media Strategy

  1. 1. WELCOME<br />Developing A Successful Social Marketing Strategy<br />By David Johnson, NextGenDealer.com<br />
  2. 2. What Social Marketing Can Do For You<br /><ul><li>Build Community
  3. 3. Provides Opportunities For Customer Support
  4. 4. Aides In Branding And Building Brand Awareness
  5. 5. Allows For Both Personal & Business Development
  6. 6. Offers Direct Selling Opportunities </li></ul>Purpose and objectives<br />Develop A Strategy That Includes All Of The Above!<br />
  7. 7. Things will change<br />The ONLY constant in social marketing is that things WILL change, embrace the chaos!<br />Social Media is NOT the conversation, its merely the vessel.<br />
  8. 8. The 3 Phases Of Dealer Social Maturity<br />Social Maturity<br />
  9. 9. 4 Steps To Creating A Successful Strategy<br /><ul><li>Investigate
  10. 10. Define Objectives
  11. 11. Choose Actions
  12. 12. Pick The Platforms</li></ul>4 Parts Of Success<br />Never Put The Cart <br />Before The Horse!<br />
  13. 13. Step 1, Investigate<br /><ul><li>Investigate your market, where are people hanging out?
  14. 14. Take good notes.
  15. 15. Use Twitter, Facebook and other local forums.</li></ul>Investigate<br />
  16. 16. Step 1, Investigate<br />Questions To Answer<br /><ul><li>What are people saying about us?
  17. 17. About our competition?
  18. 18. Who’s saying it?
  19. 19. Where are they saying it at?
  20. 20. What’s our share of voice?
  21. 21. What’s the percentage of positive to negative comments?</li></ul>Investigate<br />
  22. 22. Step 2, Define Objectives<br /><ul><li>What do you want to accomplish?
  23. 23. A S.M.A.R.T strategy.
  24. 24. Specific
  25. 25. Measurable
  26. 26. Attainable
  27. 27. Realistic
  28. 28. Timely</li></ul>Define Objectives<br />Reminder: High goals are frequently easier toachieve than a lower ones because they exert a higher level of motivational force.<br />
  29. 29. Step 2, Define Objectives<br /><ul><li>Build Community
  30. 30. Provides Opportunities For Customer Support
  31. 31. Aides In Branding And Building Brand Awareness
  32. 32. Allows For Both Personal & Business Development
  33. 33. Offers Direct Selling Opportunities </li></ul>Define Objectives<br />
  34. 34. Step 3, Choose Your Actions<br /><ul><li>What are the actions you will be performing to meet your objectives?
  35. 35. How are you going to build community?
  36. 36. Will you be blogging? Podcasting?
  37. 37. Will you be including social media with your offline advertising?</li></ul>Choose Your Actions<br />
  38. 38. Step 4, Choose Your Platforms<br /><ul><li>Don’t put the cart before the horse, chose your platforms last.
  39. 39. Which platforms will aid you in completing your actions so that you can reach your objectives.
  40. 40. Use the notes you took in step one!</li></ul>Choose Your Platforms<br />
  41. 41. THANK YOU<br /><ul><li>David Johnson
  42. 42. David@PersuasiveConcepts.com
  43. 43. Company Site: NextGenDealer.com
  44. 44. Blog: PersuasiveConcepts.com
  45. 45. Facebook: Facebook.com/DavidJohnson101</li></ul>Questions<br />

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