Creating Customers Who Create Customers


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This is the Power Point that was used on May 14th for the FREE Webinar titled: Creating Customers Who Create Customers - The Real Power Behind Social Media.

For the next in the series check out

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Creating Customers Who Create Customers

  1. 1. Creating Customers Who Create Customers<br />The Real Power Behind Social Media<br />By: David Johnson<br />
  2. 2. Customer Loyalty IS The Missing Piece Of The Puzzle<br /><ul><li> A “Ford Man” or a “Chevy Family” doesn’t mean what it use to.
  3. 3. A loyal customer is created on purpose, not by accident.
  4. 4. A loyal customer CAN be influenced to create other customers, that’s what this webinar is all about.</li></li></ul><li>Increasing Your Social Capitol<br />An Increase In Social Capitol Increases Customer Loyalty<br />Social networks have value, both online and off.<br />Social capitol has real value, both online and off. <br />You can “sell” on social networks once you have earnedthe right. <br />But, it’s much better to get yourcustomers to sell for you. <br />
  5. 5. Facebook photo tagging.<br />Say something nice about them.<br />Ask if they feel comfortable referring people to you. <br />Facebook business card. <br />Twitter is an easy way to find and connect with people in your local market.<br /> <br />Friend Acquisition<br />Connecting With Your Real Life Customers Online<br />
  6. 6. Influencing Word of Mouth<br />Creating Customers Who Create Customers<br />1. The Law of Reciprocation <br /><ul><li>Listen first, then respond.
  7. 7. Give, Give, Give!
  8. 8. Refer first.
  9. 9. Make recommendations.</li></li></ul><li>Influencing Word of Mouth<br />Creating Customers Who Create Customers<br />2. Social Proof<br /><ul><li>The interview video.
  10. 10. Using LinkedIn to get recommendations from the influencers in your market.
  11. 11. Search locally using the advanced search feature.
  12. 12. Don’t use the standard "I'd like to add you to my professional network on LinkedIn.”
  13. 13. Instead use something like…</li></li></ul><li>Influencing Word of Mouth<br />Creating Customers Who Create Customers<br />"My name is David Johnson, I'm a sales consultant at ABC Motors and I'm looking for professionals in Houston that I can refer to my customers should they ever have the need for somebody in your field. Looking forward to connect with you!“<br />Follow Up With: "How can I know if somebody I am speaking to is a good prospect for you?“ Bob Burg – Endless Referrals <br />Give recommendation to get recommendations. <br />
  14. 14. Influencing Word of Mouth<br />Creating Customers Who Create Customers<br />3. Becoming a Friend IRL<br /><ul><li>Tupperware did a study and found that guests of a Tupperware party were 3 times more likely to purchase products because they liked the party’s hostess than because they liked the product.
  15. 15. Showcase similarities.
  16. 16. Give praise.
  17. 17. Influence by association.
  18. 18. Authority</li></li></ul><li>Influencing Word of Mouth<br />Creating Customers Who Create Customers<br />One Sentence Persuasion<br />“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.”<br /> - Blair Warren<br />
  19. 19. Contact Me<br />Email:<br />Personal Blog:<br />Company Blog:<br /><br />Questions<br />