Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at small business website marketing , the resources required, along with the action plan, tips, and additional considerations in running such campaigns.
Introduction to small business website marketing Small businesses can use the internet and a website to a great advantage. You can target customers using Google, Yahoo, and MSN's search engine advertising programs and can be assured your ads are turning up on the screens of already interested viewers.
Cost and timeframe The beauty of online marketing is that campaigns can be set for budgets of all sizes. You can go for campaigns like Google Adwords where they have set auctions to set the prices of keywords, and anyone can afford to buy any keyword. Small business website marketing is not a one time thing, but rather should be a part of your company that lasts as long as your company does.
Action plan A good marketing plan should include industry trends and statistics, and studies of the competition. The more time you spent studying and finding good keywords, the more likely you are to find undervalued keywords, which can result in good business for low prices. Also remember, you have to set your budget and adhere to it.
Tips Bloggers can be extremely influential. You can find some bloggers in your industry with successful blogs, and send them a sample of your product for review. Press release is another way to get some free publicity. You can also use Web analytics to understand your clients, visitors, and customers.
Additional considerations You can also consider Referral marketing, which is a form of word of mouth marketing in which people are encouraged to recommend products and services for your company in exchange for commissions, fees, discounts, prizes, or other rewards.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to small business website marketing </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Action plan </li></ul><ul><li>Tips </li></ul><ul><li>Additional considerations </li></ul>Outline
<ul><li>Websites are advantageous for small businesses </li></ul><ul><li>Online presence helps in generating business </li></ul>Introduction to small business website marketing
<ul><li>Budgets of all sizes can run such campaigns </li></ul><ul><li>Cost also depends on keywords used </li></ul><ul><li>Runs as long as your company lasts </li></ul>Cost and timeframe
<ul><li>Study industry trends and statistics </li></ul><ul><li>Spend time studying keywords </li></ul><ul><li>Set and stick to your budget </li></ul>Action plan
<ul><li>Hire a blogger </li></ul><ul><li>Issue press releases </li></ul><ul><li>Web analytics </li></ul>Tips