Reasons Why Customers Become Dormant

692 views

Published on

Dormant customers become inactive for a reason. Let us take you through our small but effective guide to the reasons why customers become dormant. We will come up with ways of customer activation in the next edition.

Published in: Marketing, Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
692
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Reasons Why Customers Become Dormant

  1. 1. NextBee Media Reasons Why Customers Become Dormant
  2. 2. Nothing happens without a Reason Your Dormant Customers may have one of the following reasons to become inactive :
  3. 3. Lack of Thrust Ineffective pitches No follow-ups Indicators of negligence towards customers Your competitor brands take advantage They shower your customers with attention You lose your customersRESULT :
  4. 4. A Low Brand Recall Customers have short brand memory With plenty of companies approaching customers every now and then, it becomes hard for them to remember one name A B C D E Businesses succumb to low brand recall of customers WHY? It becomes tough for brands to represent their industry with their brand name Customers tend to purchase whatever lies before them when they are short on time
  5. 5. Poor Customer Engagement Customers do not develop loyalty just after their first purchase Relationships are built over time When companies fail to engage, give value and develop a relationship, customers look up to an other brand Customer Engagement is a continuous, repetitive process
  6. 6. Lifestyle-Value Disconnect When marketers fail to help customers establish a connection between the product and the customer’s lifestyle, customers refuse to show interest Often customers do not know how a product will add value to their life Better Personality Attention from People What You Need to Show Your Customers Where Customers are usually Left
  7. 7. Rough Customer Service Experience Relationship Building starts with a minimum level of satisfactory Customer Service Good Customer Service accounts for harmonious, mutually profitable relationships between a company & its customers Wider the gap between the customer’s expectations & the actual customer service provided Greater is the tendency of the customer to fall off your reach :
  8. 8. Did we prove of help to your business? Show us some love. Like & Share this Material.
  9. 9. www.nextbee.com NextBee Media

×