Customer Advocacy- How to Get the Best Results

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A good customer advocacy program should include smart features and tools that let you recruit customer advocates and motivate them increase customer engagement by delivering best results.

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Customer Advocacy- How to Get the Best Results

  1. 1. Customer Advocacy: How to Get the Best Results NextBee Media
  2. 2. Keys Building a program that enriches user experience. The program should facilitate interaction and motivate your advocates to act more
  3. 3. You will need different set of features and tools to: to build a program that truly interacts with your customers and motivates advocates to increase their performance Engages other customers to increase their activity
  4. 4. Interact Know their interest. Show them you care. Be the social bunny everyone love Seek to create multiple touchpoints- each is an opportunity Try resolving customer queries frequently through emails and phone calls Ask customers to submit their feedback and reviews on new products or changes you make in your products and services
  5. 5. Monitor Monitor customer activity to spot the best customer advocates A good program will provide you detailed analysis of customer engagement and activity on your social accounts, website or microsite Look for the best influencers Spot customers who visit or purchase frequently Find customers inclined towards liking, commenting and/or sharing your social updates
  6. 6. Reward Motivate customers with rewards that excite Surprise your customers with small incentives for interacting with you on phone calls or emails Offer ad-hoc points during or after customer support interactions Grant rewards points when for their feedback Make every interaction an opportunity for customers to earn incentives
  7. 7. Define Tasks Define your own engagement metrics Make it mandatory for customers to participate and perform to win rewards and incentives
  8. 8. Increase Participation Create contests to foster competitive spirit within your customer advocates With leaderboards, inspire your advocates to deliver more and get ahead of others Improve your sales figures
  9. 9. Like This? Share This Information with Your Network
  10. 10. www.nextbee.com THANK YOU! NextBee Media

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