Brand Blogging


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at
  • In this presentation we will look at Brand blogging, the action plan, the time and cost it takes and techniques along with alternate mediums for running your brand blogs.
  • Introduction to brand blogging Brand blogging means creating and maintaining blogs which are dedicated to your company, product or service. This is a powerful tool to increase your business’s presence on the Internet. You can either sign up with websites providing space for blogs or host an independent blog on your own website.
  • Execution plan You can sign up with sites like or Wordpress to host your blog or publish it on your own website. You must publish useful and interesting information about your product or company to keep the reader interested. Sharing experiences of some of your satisfied customers is a good tactic. You can also make the reader more familiar with your organization by discussing corporate events, mission statements and also provide profiles of employees so that your customers know the people behind the product.
  • Timeframe and budget requirement Blog can be hosted in minutes but what is time consuming is continuously updating the content of your blog. You need to be ready to spend a fair amount of time to gain large readership. Blogs are inexpensive and most of the time free but as you would be representing a product or a company and which require a professional presentation and hiring a blogger is recommended.
  • Techniques to popularity Write content which is informative and which highlight the goals and value of your organization. Including videos, graphics and audios about your product and company go really well in brand blogging Finally, a good way of generating revenue out of your blog is by selling advertising space on your blog.
  • Marketing mediums Blogs should be marketed just like your product. You can go with Google's Adwords program to publicize your blog eventually publicizing your company and product. Use newsletter to market your blog.
  • We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at
  • Brand Blogging

    1. 2. <ul><li>NextBee Media </li></ul><ul><li>Software Platform For Word of Mouth Marketing </li></ul>
    2. 3. <ul><li>Introduction to brand blogging </li></ul><ul><li>Execution plan </li></ul><ul><li>Timeframe and budget requirement </li></ul><ul><li>Techniques to popularity </li></ul><ul><li>Marketing mediums </li></ul>Outline
    3. 4. <ul><li>Blogs dedicated to a certain company, product or service </li></ul><ul><li>Tool to increase company’s presence on the web </li></ul><ul><li>Free-standing or hosted on the company’s own website </li></ul>Introduction to brand blogging
    4. 5. <ul><li>Create a blog on hosting websites or your own website </li></ul><ul><li>Publish useful and interesting content about your company, product or service </li></ul><ul><li>Share experiences of your satisfied customers </li></ul><ul><li>Discuss corporate events, values, and share employee profiles </li></ul>Execution plan
    5. 6. <ul><li>Blogs can be started in minutes </li></ul><ul><li>Time investment required for updating content </li></ul><ul><li>Readership base takes time to develop </li></ul><ul><li>Set up cost for blogs is negligible </li></ul><ul><li>Professional bloggers can be hired </li></ul>Timeframe and budget requirement
    6. 7. <ul><li>Publish usable and interesting information </li></ul><ul><li>Include videos, graphics and audios </li></ul><ul><li>Sell advertising space on your blog </li></ul>Techniques to popularity
    7. 8. <ul><li>Market blogs like a product </li></ul><ul><li>Go with Google’s Adwords </li></ul><ul><li>Email newsletters </li></ul>Marketing mediums
    8. 9. <ul><li>In a snap, host </li></ul><ul><li>Referral Widgets </li></ul><ul><li>Reward Programs </li></ul><ul><li>Product Reviews </li></ul><ul><li>Contests </li></ul><ul><li>and much more… </li></ul>NextBee Media © Next Bee LLC - Visit us at
    9. 10. Thank you Do visit us at today ..