Banner Ads

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  • Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
  • In this presentation we will look at Banner ads, the cost and time it takes along with the execution tips and tactics to run your campaign with banner ads.
  • Introduction to Banner advertising Banner ads can be thought of as Internet billboards. You can place banner ads which contain graphics, photos, animation on affiliate websites. Banner ads are basically glorified links which serve in diverting publisher’s traffic to your websites.
  • Cost and time Royalty per click is a common way of paying affiliates. You can also go with programs in which a flat rate is paid for a certain number of impressions. You can design a banner ad with just text at a very low cost or choose to make an expensive one with graphics and animation in it. Cost of design varies as per the complexity. Once your banner is ready it takes very little time to get posted but you may have to wait for weeks or even months to actually start getting customers.
  • Design a banner ad with the help of a professional designer. Signing up with an ad network company such as value click will be useful in finding advertisers and affiliates. These also offer easy means to manage your account, check data and monitor productivity of your campaign.
  • Tips and alternatives Understand the type of campaign you need, is it direct marketing or just brand building. Always monitor your cost, data and effectiveness of your campaign. Nonproductive campaigns should be terminated in favor of those which are productive. Finally, in addition to banner ads, signing up with programs like Google Adword will help you in reach a wider spectrum of audience.
  • We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
  • Banner Ads

    1. 2. <ul><li>NextBee Media </li></ul><ul><li>Software Platform For Word of Mouth Marketing </li></ul>
    2. 3. <ul><li>Introduction to Banner ads </li></ul><ul><li>Cost and time requirements </li></ul><ul><li>Action plan </li></ul><ul><li>Tips for successful campaign </li></ul><ul><li>Alternatives </li></ul>Outline
    3. 4. <ul><li>Banners or Internet billboards </li></ul><ul><li>Placed on affiliate websites for a cost </li></ul><ul><li>Glorified links which help divert traffic to your website </li></ul>Introduction to Banner advertising
    4. 5. <ul><li>Cost per click or flat rate on the number of impressions </li></ul><ul><li>Cost vary as per complexity of the banner’s design </li></ul><ul><li>Time required in preparing the banner depends on the design </li></ul><ul><li>Posting of banner happens quickly </li></ul><ul><li>Results take a few weeks or months to appear </li></ul>Cost and time
    5. 6. <ul><li>Create banner ads through a readily available designer </li></ul><ul><li>Sign up with an ad network - an easy way to find clients, affiliates and advertisers </li></ul><ul><li>Manage accounts, check data and monitor productivity </li></ul>Action plan
    6. 7. <ul><li>Understand the type of advertising campaign you need </li></ul><ul><li>Monitor costs, data and effectiveness of the campaign </li></ul><ul><li>Terminate campaigns which give low yield </li></ul><ul><li>Alternatives </li></ul><ul><li>Google’s Adwords marketing </li></ul>Tips for a successful campaign
    7. 8. <ul><li>In a snap, host </li></ul><ul><li>Referral Widgets </li></ul><ul><li>Reward Programs </li></ul><ul><li>Product Reviews </li></ul><ul><li>Contests </li></ul><ul><li>and much more… </li></ul>NextBee Media © Next Bee LLC - Visit us at NextBee.com
    8. 9. Thank you Do visit us at www.nextbee.com today ..

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