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[Infographic] Improve employee engagement with your key communications

How do you improve engagement and prove business value? Learn what and how to measure your key internal communications channels . Plus get best practice tips from industry thought leaders.

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[Infographic] Improve employee engagement with your key communications

  1. 1. Measuring Your Digital Internal Communication Channels Email, Intranet and Enterprise Social Networks (ESN) How to improve engagement and prove business value Effective Channels Put To The Test LIVE When measuring the impact of new technologies, start with some type of desirable business result, and identify the stakeholder behaviors that will lead to that result. Then, you can apply different techniques to connect the communication method to the results. Angela Sinickas1 To get started with sharing, identify the platform your employees are already using. Then think of a story you can tell there that will inspire someone to take action toward achieving a key objective. Charlene Li, Founder and CEO of Altimeter Group and author of the New York Times bestseller, Open Leadership4 EMAIL....................................... INTRANET....................................... Be sure to measure: 1. Both opens and clicks. 2. Content popularity. 3. Opens and clicks on content over time. 4. Device consumption. 5. Email benchmarks. Measuring will get you: 1. Insight into what employees are opening - or not opening. 2. A view across the organization of your most/least engaged audiences. 3. What devices are most popular? 4. Tracking content popularity to inform editorial decisions. Be sure to measure: 1. Search terms used. 2. Sections visited. 3. Average time spent per employee. 4. Number of pageviews per employee. 5. Percent and frequency of employees that view content . Will help you answer: 1. What are employees searching for? 2. What content are they viewing? 3. How long employees are staying on the intranet? 4. How often are employees returning? 5. Are there patterns as to what content is viewed across departments, teams etc? ESN....................................... Be sure to measure: 1. Number of messages - daily/weekly/monthly. 2. Active users/ commenters/viewers. 3. Popular messages or hot topics. 4. Response time to answer questions. 5. User adoption through growth patterns. WIll help you answer: 1. Is the volume working, are employees responding well? 2. Are employees engaging with you? 3. What content do employees want to receive, are there any trends/patterns? 4. Do employees feel that they can use the ESN as a channel to communicate? 5. Are you identifying trends - new groups formed, increased or decreased traffic to sections? Best Practice Email Tips Use your employee data - Emails with targeted content perform better than group emails Measure, benchmark and improve - Use insight to improve engagement and prove business value Send it from someone meaningful - Match the message to the sender (i.e. CEO, manager, team leader) 55% of internal communicators don’t measure the performance of their content separately from the performance of the Intranet as a whole.3 TV LIVE 73% of internal communicators ranked social the top channel for collaboration 2 TV And finally... Better measurement of internal communications requires that we break down the data and information silo's that exist, not only do we need to look at measuring the impact of our content and campaigns by individual channel, we also need to look at the picture that is presented when you look at the impact and reach of all the channels together i.e. ' a global view' If you want to get a consistent message to everyone, email is the tool of choice for 78% of communicators.2 TV Start with goals and objectives, the questions you want answered. Then you can look for the data in your analytics tools to help measure against these. Sam Marshall, Intranet and digital workplace consultant, Clearbox LIVE www.newsweaver.com twitter.com/newsweaver_ic www.newsweaver.com REFERENCES: 1. Measuring the Impact of New Media Tools http://www.sinicom.com/Sub%20Pages/pubs/articles/article100.pdf 2. Exploring the Use of email for internal communications http://www.ragan.com/Main/NewsweaverWhitePaperUseofEmailforInternal.aspx 3. 7 mistakes organizations make with intranet measurement http://signup.newsweaver.com/7-mistakes-organizations-make-with-intranet-measurement-on-demand 4. Why No One Uses the Corporate Social Network https://hbr.org/2015/04/why-no-one-uses-the-corporate-social-network AliveWithIdeas.com

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