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In a cluttered smartphone market where every new smartphone
is claiming to have new and amazing features, how do you stand out and talk about a truly amazing and revolutionary new phone, the HTC One A9? How can you ensure users actually know about the key features of the new HTC One A9?
This brilliant Newsfeed SmartApp where the user has to build the HTC One A9 allowed us to simultaneously engage and educate the user. The approach was simple, let users build the HTC One A9 with the right features for a chance to win the actual phone. The interactive nature of Newsfeed SmartApps and the smooth user experience in right in the Newsfeed resulted in incredible conversion rates with thousands of users building a HTC One A9 and expressing interest to buy the phone as well!