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HTC One A9 Newsfeed Apps Case Study - Interactive posts that work in the Facebook newsfeed

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In a cluttered smartphone market where every new smartphone
is claiming to have new and amazing features, how do you stand out and talk about a truly amazing and revolutionary new phone, the HTC One A9? How can you ensure users actually know about the key features of the new HTC One A9?

This brilliant Newsfeed SmartApp where the user has to build the HTC One A9 allowed us to simultaneously engage and educate the user. The approach was simple, let users build the HTC One A9 with the right features for a chance to win the actual phone. The interactive nature of Newsfeed SmartApps and the smooth user experience in right in the Newsfeed resulted in incredible conversion rates with thousands of users building a HTC One A9 and expressing interest to buy the phone as well!

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HTC One A9 Newsfeed Apps Case Study - Interactive posts that work in the Facebook newsfeed

  1. 1. February 2016 HTC used Newsfeed apps for the HTC One A9 launch. Case Study AVA I L A B L E I N 4 C O L O U R S
  2. 2. In a cluttered smartphone market where every new smartphone is claiming to have new and amazing features, how do you stand out and talk about a truly amazing and revolutionary new phone, the HTC One A9? How can you ensure users actually know about the key features of the new HTC One A9? Case Study BRIEF Sector - Consumer Technology. Build HTC One A9
  3. 3. This brilliant Newsfeed SmartApp where the user has to build the HTC One A9 allowed us to simultaneously engage and educate the user. The approach was simple, let users build the HTC One A9 with the right features for a chance to win the actual phone. The interactive nature of Newsfeed SmartApps and the smooth user experience in right in the Newsfeed resulted in incredible conversion rates with thousands of users building a HTC One A9 and expressing interest to buy the phone as well! Case Study STRATEGY Build HTC One A9 Sector - Consumer Technology.
  4. 4. Screen 1 Click Play to build your own HTC A9, and win it. Case Study Build HTC One A9 Sector - Consumer Technology.
  5. 5. Screen 2 Select your language and go next. Case Study Build HTC One A9 Sector - Consumer Technology.
  6. 6. Screen 3 Select the features that fit right with the A9 Case Study Build HTC One A9 Sector - Consumer Technology.
  7. 7. Screen 3 Click “Play” to experience the Newsfeed SmartApp Case Study Sector - Banking & Finance Emirates NBD Questionnaire Screen 4 Fill out the form, earn yourself the chance to win it! Case Study Build HTC One A9 Sector - Consumer Technology.
  8. 8. Screen 3 Click “Play” to experience the Newsfeed SmartApp Case Study Sector - Banking & Finance Emirates NBD Questionnaire Screen 5 Share the chance with your friends too. Case Study Build HTC One A9 Sector - Consumer Technology.
  9. 9. HTC wanted to - Create noise, excitement and interest about A9 1568 Twitter shares + 3210 Facebook shares of the App. 89 hours of collective time spent on the HTC A9 app by it's audience. That's right, 89 hours. On one Interactive post. - Educate the audience about A9's features. 7532 users answered atleast one question, 4465 users answered ALL 6 questions.You could not proceed to the next, before correctly marking the previous feature. Creating noise and excitement before launch? Easy. Sector - Consumer Technology.
  10. 10. - Collect database of HTC enthusiasts. 4228 users voluntarily filling out their details! spending atleast 56 seconds knowing more about the device. One in Six users who was presented the content, consumed it completely! Creating noise and excitement before launch? Easy. Sector - Consumer Technology.
  11. 11. Result & Analysis 0 500 1000 1500 2000 2500 Activations & Form Fills Comparison between the number of activations and number of form fills registered per day, throughout the week. Activations Form Fills Sector - Consumer Technology.
  12. 12. Number of times ‘play’ was clicked 25,725 4,542 21,183 Number of forms filled 4,228 1,385 2,843 Conversation rate 16.43% 30.49% 13.42% Sector - Consumer Technology.
  13. 13. NEWSFEED SMARTAPPS US Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 / GCC Patent File Number: 2015/30232 Newsfeed SmartApps is a patent pending innovation that let's brands post rich, engaging & interactive status updates on their FB pages resulting in higher engagement. With Newsfeed apps deploy engaging games, quizzes, surveys, mini-websites, data collection apps, videos or product slideshows with call to action and any interactive element right in the newsfeed! nj
  14. 14. Easy to Post Works on Newsfeed Mobile Friendly Promotable via Facebook Ads No allow app & FB app tab Sharable & Likeable Comprehensive Analytics NEWSFEED SMARTAPPS Newsfeed SmartApps

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