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Maximizing social media for branding and audience engagement - P. Kim Bui - Seattle NewsTrain - 11.11.17

P. Kim Bui, editor-at-large for NowThis News, prepared this presentation on using social media for branding and audience engagement for journalists at Seattle NewsTrain on Nov. 11, 2017. It is accompanied by a handout, "Social Media Branding." NewsTrain is a training initiative of Associated Press Media Editors (APME). More info: http://bit.ly/NewsTrain

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Maximizing social media for branding and audience engagement - P. Kim Bui - Seattle NewsTrain - 11.11.17

  1. 1. SOCIAL MEDIA FOR WORLD DOMINATION (or at least content)
  2. 2. I tweet. A lot. I also sometimes Facebook. Hello! I Am Kim Bui You can contact me at @kimbui
  3. 3. Not just a byline We no longer live in an era where our name comes after a publication.
  4. 4. A MISSION STATEMENT Why do I want to know you? How do you define yourself? How do you want others to describe you? (ask!) You brand online needs to be a little bit personal. It’s up to you how personal.
  5. 5. WJCHAT COFOUNDER EMERGING PLATFORM JOURNALIST FOODIE WHO AM I?
  6. 6. What is your social media brand? Tell the person next to you who you are, what you’ll use and what you’ll talk about. Craft a bio together. Exercise!
  7. 7. Find someone you respect and whose posts you like. Imitate them. Imitation and flattery Use Buffer and schedule tweets. Anything you tweet on top of that is cake. Look like you tweet all day Don’t be the guest who only talks about themselves. Remember: It’s a dinner party TWITTER TIPS
  8. 8. Tweetdeck. It’s the best.
  9. 9. A Place to Start Use something like Twitter List Copy to base your list off another person
  10. 10. USE NETWORK ANALYSIS THINKING TO FIND OUT WHO IS BEST TO FOLLOW MAKE LISTS EARLY CULL BAD EGGS FREQUENTLY START WITH THE OBVIOUS, LOOK AT WHO THEY’RE FOLLOWING, RTING, CITING
  11. 11. Profile, unless you have time and/or are concerned about security. Page or profile? FACEBOOK TIPS
  12. 12. Talk to people. A lot. Expect debate. Have conversations FACEBOOK TIPS
  13. 13. PRIVACY first, please. ? button on homepage → Privacy Shortcuts → “See more settings” Also change relationship and family on your profile.
  14. 14. Facebook has said it’s going after longer, produced video. Is it worth a test run? Produced video? From NPR: When possible, avoid a talking-head, broadcast model. Always look for ways to add interactivity or visual value. This is not TV LIVE LIVE LIVE
  15. 15. Don’t make your own subreddit. Join one. Reddit Know the difference between Discover and stories Snapchat The rest of them
  16. 16. BUT DO I NEED TO TALK TO MY AUDIENCE? YES.
  17. 17. I hate screenshots. Like language, sometimes it’s better to aim for accessibility. If you tweet a screenshot, give context, please.
  18. 18. Headquarters Do you speak another language?
  19. 19. Take a story you’re working on. Pitch it to each other and write a social media post with your partner from before. Where will you put what? How will you maximize the story? Exercise!
  20. 20. You > Any automation Better post less often than post to fill space.
  21. 21. Thanks! You can find me at: @kimbui kim@nowthismedia.com Any questions?

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