1.
SOCIAL
MEDIA
FOR WORLD
DOMINATION
(or at least content)

2.
I tweet. A lot.
I also sometimes Facebook.
Hello!
I Am Kim Bui
You can contact me at
@kimbui

3.
Not just a byline
We no longer live in an era where our
name comes after a publication.

4.
A MISSION
STATEMENT
Why do I want to know you?
How do you define yourself?
How do you want others to describe you? (ask!)
You brand online needs to be a little bit
personal. It’s up to you how personal.

5.
WJCHAT
COFOUNDER
EMERGING
PLATFORM
JOURNALIST
FOODIE
WHO AM I?

6.
What is your social media brand? Tell the
person next to you who you are, what you’ll
use and what you’ll talk about.
Craft a bio together.
Exercise!

7.
Find someone you
respect and whose
posts you like.
Imitate them.
Imitation and
flattery
Use Buffer and
schedule tweets.
Anything you tweet
on top of that is cake.
Look like you
tweet all day
Don’t be the guest
who only talks about
themselves.
Remember: It’s
a dinner party
TWITTER TIPS

8.
Tweetdeck.
It’s the best.

9.
A Place to Start
Use something like Twitter List Copy
to base your list off another person

10.
USE NETWORK ANALYSIS THINKING
TO FIND OUT WHO IS BEST TO
FOLLOW
MAKE LISTS EARLY
CULL BAD EGGS FREQUENTLY
START WITH THE OBVIOUS, LOOK AT
WHO THEY’RE FOLLOWING, RTING,
CITING

11.
Profile, unless
you have time
and/or are
concerned about
security.
Page or profile?
FACEBOOK TIPS

12.
Talk to people.
A lot. Expect
debate.
Have
conversations
FACEBOOK TIPS

13.
PRIVACY first,
please.
? button on homepage →
Privacy Shortcuts → “See
more settings”
Also change relationship
and family on your profile.

14.
Facebook has said it’s going
after longer, produced video.
Is it worth a test run?
Produced video?
From NPR: When possible, avoid
a talking-head, broadcast
model. Always look for ways to
add interactivity or visual value.
This is not TV
LIVE LIVE LIVE

15.
Don’t make your own
subreddit. Join one.
Reddit
Know the difference between
Discover and stories
Snapchat
The rest of them

16.
BUT DO I NEED TO
TALK TO MY
AUDIENCE?
YES.

17.
I hate
screenshots.
Like language, sometimes it’s
better to aim for accessibility.
If you tweet a screenshot, give
context, please.

18.
Headquarters
Do you speak another
language?

19.
Take a story you’re working on. Pitch it to each
other and write a social media post with your
partner from before. Where will you put what?
How will you maximize the story?
Exercise!

20.
You > Any
automation
Better post less often
than post to fill space.

21.
Thanks!
You can find me at:
@kimbui
kim@nowthismedia.com
Any questions?