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The effort seeks to differentiate the brand
through what Cadillac stands for, rather than
one-upsmanship such as‘more horsepower,’
or‘more torque’.
Source: Forbes, “Cadillac Risks Break From Detroit with New ‘Dare Greatly’ Campaign”

The effort seeks to differentiate the brand
through what Cadillac stands for, rather than
one-upsmanship such as‘more horsepower,’
or‘more torque’.
Source: Forbes, “Cadillac Risks Break From Detroit with New ‘Dare Greatly’ Campaign”

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