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The percentage of visitors who How to Calculate Content Marketing ROI

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The percentage of
visitors who enter your
site and then leave,
rather than continuing
to view other pages.
WHAT TO MEASURE : ENGAGEMENT
TIME ON SITE BOUNCE RATE
The amount of time visitors
spend on your site.
REPEAT VISITORS SOCIAL LIKES SUBSCRIPTIONS
The number of times
someone engages with
your brand.
Which content is resonating
most with your audience.
People giving your
brand exclusive access
to their inbox, opening
the opportunity for you
to market to them.
BRAND AWARENESS BRAND HEALTH CONVERSIONS

Published in: Marketing
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