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The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
50 STATS YOU NEED TO
KNOW ABOUT CONTENT MARKETING sales@newscred.com www.Newscred.com 212.989.4100 Sales@newscred.com NewsCred.com
As a marketer, you know
content is critical to creating successful campaigns and building your business. Here are 50 of the most important content marketing statistics that will help you prove the value of content and keep you accountable.
3 This deck covers the
following themes: 1 // Content marketing is taking over the marketing industry 2 // Blogging creates more traffic and more leads 3 // Content fuels our social web 4 // Content increases engagement and brand loyalty 5 // Visual content captures consumers 6 // Content marketing generates leads 7 // Investing in content marketing is critical to building your business
6. 72% of marketers think
branded content is more effective than advertising in a magazine, 69% say it is superior to direct mail and PR. *Custom Content Council (2011)
7. 86% of B2C marketers
use content marketing and 91% of B2B marketers use content marketing. *eMarketer (2013) 11
8. 64% of B2B content
marketers say their biggest challenge is producing enough content. *Content Marketing Institute (2012)
22. People spend more than
50% of their time online with content and an additional 30% of their time on social channels where content can be shared. *AOL & Nielsen (2012)
26. 90% of consumers find
custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. *The Content Council (2011)
27. 68% of consumers spend
time reading content from a brand they are interested in. *Content Marketing Association (2013)
28. 60% of consumers feel
more positive about a company after reading custom content on its site. *Content+ (2013)
30. People want to be
in control of the content they receive: 86% of people skip TV commercials. 44% of direct mail is never opened. 91% of email users have unsubscribed from a company email they previously opted into. *Content Marketing Institute (2012)
33. 40% of people will
respond better to visual information than plain text. *Zabisco (2011)
34. 46.1% of people say
a website’s design is the number one criterion for discerning the credibility of the company.) *Stanford Persuasive Technology Lab (2012)
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provides licensed content from trusted sources, as well as original storytelling from world-class journalists. Curation Leveraging both semantic technology to filter and curate content, and an in-house editorial team available 24/7, content is tailored to your brand’s needs. Design We design, build and host custom content experiences, including microsites, blogs, email and social media campaigns. Analytics From unique visitors to tracking engagement across content, social, and search, our real-time analytics platform allows you to quickly learn from results.
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simplest way to get fully- licensed content. Full-text articles, images and video from 2,500+ of the world’s best sources.