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The dos and don'ts of social media


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The dos and don'ts of social media

  1. 2. <ul><li>Be consistent in your online participation </li></ul><ul><li>Pay attention to what’s being discussed at relevant forums and respond </li></ul><ul><li>Engage in real, value adding conversations </li></ul><ul><li>Thoroughly know the subject you are talking about </li></ul><ul><li>Personalize your interaction </li></ul><ul><li>Portray your individuality </li></ul><ul><li>Have a professional but approachable profile </li></ul>
  2. 3. <ul><li>Respond to your customers’ grievances ASAP </li></ul><ul><li>Mention your Social Media presence in other marketing collaterals </li></ul><ul><li>Monitor your online reputation </li></ul><ul><li>Moderate what is posted on your pages </li></ul><ul><li>Request to connect through other avenues—both online and offline </li></ul><ul><li>Syndicate your Social Media content </li></ul>
  3. 4. <ul><li>Overtly push your products/services </li></ul><ul><li>Spam your contacts with pointless updates </li></ul><ul><li>Have grammar and spelling errors in your posts </li></ul><ul><li>Fail to respond to requests of help related to your domain of expertise </li></ul><ul><li>Fail to update your profile often </li></ul><ul><li>Get distracted with add-ons and plug-ins that you lose track of your productive hours online </li></ul>
  4. 5. <ul><li>Build your network </li></ul><ul><li>Propagate your presence </li></ul><ul><li>Stay connected </li></ul><ul><li>Monitor </li></ul>
  5. 6. <ul><li>Search for users related to your field of expertise </li></ul><ul><li>Add them to your network </li></ul><ul><ul><li>Remember to personalize your request </li></ul></ul><ul><ul><li>Follow up with an informative, brief post about your services/products </li></ul></ul><ul><li>Join groups pertaining to your area of expertise </li></ul><ul><ul><li>Answer questions people put up pertaining to your area of expertise </li></ul></ul>
  6. 7. <ul><li>Announce your Social Media presence through your newsletters, blogs, e-mail signature blocks and other marketing collaterals </li></ul><ul><ul><li>Provide links to your Social Networking page on your website, e-mails, newsletters etc. </li></ul></ul>
  7. 8. <ul><li>Acquire permission from group members and others on your network to send e-mails </li></ul><ul><li>E-mail a monthly newsletter </li></ul><ul><ul><li>It should be value adding , not a mere advertisement of your products/services </li></ul></ul><ul><li>Post at least one new update everyday on the social networking site </li></ul>
  8. 9. <ul><li>Monitor your Social Networking profile everyday to ensure there are no defamatory comments </li></ul><ul><ul><li>In case of dissatisfied customers providing negative reviews, respond with solution rather than blocking negative comments </li></ul></ul>
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