Secrets of search engine optimization


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Secrets of search engine optimization

  1. 2. One—Content
  2. 3. <ul><li>The website content is of prime importance </li></ul><ul><li>Make sure the content on your website is </li></ul><ul><ul><li>Relevant to your product/service lines </li></ul></ul><ul><ul><li>Includes frequent use of keywords—i.e., terms that are most commonly used by your online prospects when looking for a product or service same as yours </li></ul></ul>
  3. 4. <ul><li>Alt tags are alternative text for images </li></ul><ul><li>Search engine spiders don’t recognize images, and so, adding alternative tags will help them identify relevant images </li></ul><ul><li>All images used on the website should have relevant alternative text tags ‘Alt tags’ added to them so that search engines recognize the images </li></ul><ul><li>Alt tags also come in handy if the visitor has a text only browser or if the images don’t load due to slow internet connectivity problems </li></ul>
  4. 5. <ul><li>In general, more the number of valid hyperlinks, better it is from an SEO perspective </li></ul><ul><li>While you can also link images, make sure you provide ample text links as well, since text links are more likely to be noticed by search engines </li></ul>
  5. 6. Four—Description and Meta-tags
  6. 7. <ul><li>Google doesn’t value keyword and description meta-tags too much, but other search engines including Yahoo! and Bing still do </li></ul><ul><li>Make sure that description and keyword meta-tags contain relevant, customer oriented content. </li></ul>
  7. 8. <ul><li>Just as a map helps you navigate through places, site maps help search engines through your website </li></ul><ul><li>Not just that, site maps are also useful to website visitors making navigation a lot easier; especially if the site has a lot of pages, tabs or sub-tabs </li></ul><ul><li>So, don’t forget to add a site-map to your web-page </li></ul>
  8. 9. <ul><li>Emphasize on keywords using Bold, Italics, or larger font size using HTML’s ‘Heading’ formatting styles </li></ul>
  9. 10. <ul><li>In general, more the number of pages in the site, better the chances of it being found on the web </li></ul><ul><li>However, for it to be effective, ensure that— </li></ul><ul><ul><li>All the pages should have relevant, keyword rich content </li></ul></ul><ul><ul><li>The pages are not merely for search engines and do have value adding data </li></ul></ul>
  10. 11. <ul><li>Flash applications look great, but are not great from the SEO point of view </li></ul><ul><li>Search engines don’t recognize them </li></ul><ul><li>Visitors don’t prefer them as they take too long to load </li></ul><ul><li>However, if you must use it, then allot the flash section, a keyword-rich, relevant description </li></ul>
  11. 12. <ul><li>Remember that you are not creating the website for search engines, but for your prospects and clients </li></ul><ul><li>Make the site user-friendly and information rich </li></ul><ul><li>Don’t link to irrelevant pages, or accept cross-linking from suspicious sites </li></ul><ul><li>Steer clear of black hat SEO practices </li></ul>
  12. 13. <ul><li>In order to drive traffic to your website, you can Create— </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>Whitepapers </li></ul></ul><ul><li>This knowledge base will help you attract more prospect to your site </li></ul>
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