Newhouse Network magazine, spring 2010


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Newhouse Network magazine, spring 2010

  1. 1. SyracuSSyracu S e univerSitySyracuSe u niver S ity S.i. newhouSe School of Public communicationS SPring 2010 vol. 22 no. 2 SP ring to Watch
  2. 2. SyracuSe univerSity S.i. newhouSe School of Public communicationS SPring 2010 vol. 22 no. 2 Dean IN THIS ISSUE: Lorraine E. Branham Executive Editor Dean’s Column 1 Wendy S. Loughlin G’95 2010 Mirror Awards 2 Larry Kramer ’72: An Expert in the Classroom 3 Editor Carol L. Boll Editing in a New Era 4 3 Journalism Against All Odds 5 Graphic Design Taryn Chapola Winning Pitch 6 ‘Navigate New Media’ Project 6 Contributors Building the Brazilian Brand 7 Kathleen Haley ’92 Nicole Krestos G’10 Kate Morin ’11 to Giving Voice to Veterans’ Stories Young Alumni to Watch 8 9 Christy Perry Kathryn Lee Stonecash The World on Campus 18 She’s the First 19 Photography Watch Alexia Winner: ‘Growing Up Girl’ 20 9 Steve Sartori The Stand Debuts in Print 21 Assistant Dean of Carrying the Torch 21 External Relations Lynn A. Vanderhoek G’89 Lessons from Lico 22 M.O.B. Conference 22 Office of External Faculty Retirements 23 Relations 315-443-5711 Speaker Round-up 24 Class Notes 25 Web Site Report of Donors 28 Facebook Twitter @NewhouseSU 202 22
  3. 3. Embracing Social mEdia then there are moments like last year’s presidential election in iran, when the use of Twitter allowed for Hiring new faculty is “business as usual” for any widespread coverage of the event even as traditionalColumn dean, but things got interesting at the newhouse media outlets were stopped short by government School last fall, when we decided to hire our first- censorship. (in fact, we were so impressed with ever faculty member in social media. Twitter, we decided to honor it with the i-3 award in higher education, as in the industry, social for impact, innovation, and influence at this year’s media have caused no shortage of controversy. like mirror awards luncheon ceremony [see story, p.2.] ) those of you who practice communications, those of Social media have grown—at an incredibly us who teach it have very different opinions about rapid pace—from fledgling experiments to the value, the impact, even the definition of social major communications tools, and they must be media. So the decision to establish this position embraced. but they must be used in keeping with involved a lot of careful thinking and discussion the professional standards we have always taught among the faculty. at newhouse. Yes, anyone can use social media, What kind of person would we hire (researcher but not everyone who uses them is a journalist (or or practitioner?) and in which department an advertiser, or a Pr professional). Those who are (Public relations? newspaper journalism? professionals in the communications field, however, communications?). What and whom would this are increasingly required to use social media, and person teach? For many faculty members, the they must do so at a more sophisticated level than turning point in the debate was the realization that the average user. We must train our students to do we were already teaching social media content as just that. part of an experimental course, with the help of one Which is why i also believe we must take theDean’s of our doctoral students who is doing research in this social media bull by the horns right here in the area. The waiting list for his class could have filled classrooms of our communications school. deciding two more sections. to hire a faculty member in social media was a as newhouse alumnus and advisory board chair defining step; so, too, was a curriculum overhaul— larry Kramer says, this is a “gutenberg moment” for recently approved by new York State—that will communications. and big, transformative moments, infiltrate new and social media content throughout as we know, can cause uncertainty and, at times, all newhouse majors. it is also my intention to resistance. but it has become obvious (sometimes establish a center for social media at the newhouse painfully so) that we cannot ignore this change, this School that will allow our faculty and students not moment. only to understand social media as they stand today, i believe social media are part of this moment. but also to shape what they may be, and how they and, of course, i am not the only one. Just take may be used, in the future. a look at the Society of Professional Journalists’ and speaking of social media: Please tell digital media Handbook, which details social media me what you think. Visit the newhouse School’s usage. consider the proliferation of major companies Facebook page at, using blogs to interact with their customers. and become a fan, and share your comments. 1
  4. 4. newhouse celebrates fourth annual mirror awards BY WENDY S. LOuGHLIN The Newhouse School will celebrate the fourth annual Mirror Awards honoring excellence in media industry reporting at a special luncheon ceremony on Thursday, June 10, from 11:45 a.m. to 2:30 p.m. at the Plaza Hotel, Fifth Avenue at Central Park South, New York City. CBS News’ Katie Couric will serve as emcee. Newhouse Dean Lorraine E. Branham will host the event. Bloomberg will receive the Fred Dressler Achievement Award, and Twitter will receive the i-3 award for impact, innovation, and influence. Paul E. Steiger, editor-in-chief and chief executive of ProPublica, will present the Dressler Award. Matthew Winkler, editor-in-chief of Bloomberg News, and Norman Pearlstine, chief content officer for Bloomberg, will accept the award for Bloomberg. George Stephanopoulos, anchor of Good Morning America and chief political correspondent for ABC News, will present the i-3 award. Biz Stone, co-founder of Twitter, will accept the award for Twitter. In addition to the special awards, juried journalism awards will be presented in seven categories: • Best Single Article (Traditional Media) • Best Single Article (Digital Media) • Best Profile (Traditional Media) • Best Profile (Digital Media) • Best Commentary (Traditional Media) • Best Commentary (Digital Media) • Best In-Depth Piece (Traditional Media) For information about sponsorship opportunities and online registration for the luncheon, see The Mirror Awards were established by the Newhouse School to honor the reporters, editors, and teams of writers who hold a mirror to their own industry for the public’s benefit. The competition is open to anyone who conducts reporting, commentary, or criticism of the media industries in a format intended for a mass audience. Eligible work includes print, broadcast, and online editorial content focusing on the development or distribution of news and entertainment content. Entries are evaluated based on excellence of craft, framing of the issue, and appropriateness for the intended audience. Winners are chosen by a group of journalists and journalism educators. For more information, contact Jean Brooks at 315-443-5711 or Follow the Mirror Awards on Twitter @Mirrors10.2
  5. 5. an expert in the Classroommedia exec larry Kramer ’72 teaches at newhouseBY WENDY S. LOuGHLINMost students of media learn about the experts. • Curation: “The more content and informationThis semester, students in the Case Studies in become available to the public, the moreMedia Management course learned from an they will value curation. The media has toexpert: Larry Kramer ’72, founder, chairman, and add ‘curator’ to its role to help customersCEO of navigate through the huge array of Kramer, a Newhouse alumnus and member information sources.”of the Newhouse Advisory Board, was a visitingprofessor at his alma mater for the spring • Convergence: “All storytelling is convergingsemester. His course used the case study method on one platform, which provides, for the firstto examine the managerial, financial, and time, the ability to tell a coherent story withbusiness processes involved in current media the help of every form of media: text, video,management. audio, and interactive graphics.” “Things are moving so quickly in the world ofmedia right now,” says Kramer. “We decided we Kramer’s students dissected these forces andwould get closer to several small and large media worked with real-world media companies to helpcompanies and work with them as they try to deal them address business problems related to thewith the tsunami of change they are experiencing. changing environment. Companies and topicsWe wanted to build a group of cases that are included:as current as the issues the companies have to • NBC News: increased involvement in social concept for—which he foundedface.” media as a joint venture with Data Broadcasting Kramer calls the current state of • Discovery: development of a new strategic Corporation and CBS—and led the companycommunications a “‘Gutenberg moment’… plan through its 1997 launch and its 1999 IPO until itsa seismic shift in the future of storytelling driven • Condé Nast magazines: development of sale to Dow Jones for $528 million in 2005. Heby new technology. This change will be as product extensions into new forms of media, went on to serve as founding president of CBSprofound as the invention of the printing press.” including digital media and online education Digital Media from 2005-2007. Kramer outlines four critical forces of • Minyanville: development of a business plan Kramer started his career in 1974 as achange—what he calls the “four C’s”—impacting for a youth-oriented financial education site reporter for the San Francisco Examiner. Inthe media industry today: in conjunction with AOL 1977 he became a financial reporter for The • Crossborders Inc.: new 3-D technology for Washington Post, and in 1980 the Post promoted • Consumer power: “The consumer has use in retail video marketing him to executive editor of the Trenton, N.J., become much more empowered in his or • CSE Sports and Marketing: media expansion Times. In 1982 he returned to the Post to serve her relationship with media. In every media opportunities as assistant to executive editor Benjamin Bradlee business, the consumers are changing how and later as assistant managing editor and metro they want to absorb content, and technology In addition, students used the case method editor. In 1986 he returned to the San Francisco is rapidly giving them what they want.” to study the creation of and the Examiner as executive editor, where he remained international expansion of the BBC. They also until he founded DataSport. • Content: “Content continues to be king, spent a week in New York City hearing from media “The Newhouse School has always been even more so today than in the past. As industry leaders. fortunate to have such a talented, successful distribution systems are breaking down, Kramer has a long and distinguished career group of alumni who make their knowledge and content is the one sure thing that the in communications. After 20 years in newspaper expertise available to students,” says Newhouse customer wants, and it becomes more journalism, he founded DataSport Inc., which Dean Lorraine Branham. “Larry is taking it a step important that the content is superior to created SporTrax, a hand-held sports information further, bringing his knowledge and expertise others, because distribution is becoming monitor, in partnership with The Sporting News. right into the classroom. It’s an incredible more of a commodity.” After selling DataSport, he developed the original educational experience for our students.” 3
  6. 6. editing in a new era BY Kate morin As seasoned journalists, Steve and Emilie Davis have put their words of Like an Editor, and Act Like an Editor. Strategies include such essential skills wisdom into print in their new book, Think Like an Editor: 50 Strategies for as recognizing a good story idea and writing in a clear and direct way. “The the Print and Digital World. The book, released in January, culminates a six- book was written for our students,” says Emilie; strategies are marked by year effort that began when a publishing house representative approached tabs so that students can use the book as a quick-reference editing tool, them about writing an editing handbook. Those few short years, however, much like The Associated Press Stylebook. And while technology may be would bring a major shift to the tradition of print media and a new approach changing the way journalists practice their craft, the authors say, it has to how the couple would inform 21st century journalists. not changed the core principles of good journalism. Each chapter focuses During the process of planning the book, the couple participated in on these principles while also incorporating ways to expand them to new a faculty training program in new media at the Newhouse School, where media. Steve chairs the newspaper journalism department and Emilie is an In a nod to the new ways of journalism, and as a companion to the adjunct professor. During that training, Emilie says, “We had an epiphany: book, Steve has created a blog designed to foster an ongoing conversation Newsrooms are changing.” among students, faculty, and others interested in editing and journalism. Advancements in newsroom technology and the creation of online ways The blog has two components: posts from professionals and guest bloggers, to connect with the public inspired the couple to gear their book toward and contributions from other university class blogs. The blog allows for the new breed of “multi-job” journalists. They created a blog and web site collaboration and creates a more interactive experience, Steve says. “We ( to accompany the book and incorporated a focus on can come together online in a way you can’t do in a book,” he says. “It also the web into each chapter. allows us to update the book in real time.” “The book includes all the basics, but with a new twist on how to Steve says the message in the book that most stands out for him is the approach working in the industry,” says Emilie. “When we started as importance of understanding the 24-hour news cycle. For Emilie? “Getting journalists, newspaper jobs were thought of in regimented ways, but along in the newsroom. If you can master that,” she says, “you’re going to because of changes in the industry, jobs have merged.” Steve agrees: “The have big success.” book evolved because the definition of jobs changed.” Follow Steve and Emilie on Twitter @twoprofs. The book, organized as a spiral-bound handbook, covers 50 editing/ work strategies divided among three sections: Think Like an Editor, Work Kate Morin is a junior magazine journalism major.4
  7. 7. JOuRNALISMJOuRNALISM RNALISMagainst all oDDslydialydia Cacho receives the 2010 tully tullyaward speechaward for Free speechBY NICOLE KRESTOSWhen her written words were answered withdeath threats, and even after she was abducted,tortured, and jailed, Lydia Cacho didn’t backdown. And she still believes investigativejournalism can change the world. The Mexican journalist and human rightsactivist accepted the 2010 Tully Free SpeechAward from the Newhouse School’s Tully The wealthy and powerful men behind the Looking to the future, Cacho says she wouldCenter for Free Speech at an awards ceremony porn ring fought back against Cacho’s book. She like to see a truly free press in Mexico and allin February. The award is given annually to a says she received her first death threat after a TV over the world. “It doesn’t matter what kindjournalist who has faced and overcome obstacles appearance. The ring leader told her, “If you’re of journalism you do,” she says. “You have toto free speech. going to mess with my personal life, I’m going to understand that you have a mission, and the Cacho, who was born in Mexico City, is an kill you.” mission has to do with being honest and tellingaward-winning journalist, author, and advocate. But Cacho kept going. “The lack of law the truth. We communicate stories of human life,“You can say I was an activist since I was a in Mexico is a huge problem,” she says. “The and that is a huge responsibility.”teenager,” she says. “I grew up being very criminal justice system has collapsed in Mexico, Cacho is the author of Memorias de unainvolved with the community.” and as a result, there is social and political Infamia (Memoirs of a Scandal) (2008), which After moving to Cancun as a young adult, corruption. I knew that the only way to survive describes her abduction and trial; Con mi hij@Cacho became aware of her community. “I saw was to keep on telling the stories.” no (Not with my daughter/son) (2009), a guidethe poverty and the contrast to the rich,” she There have been many efforts to silence to understanding, preventing, and healing childsays. “I got involved immediately, especially with her, Cacho says. In one attempt, Mexican police sexual abuse; Mujer Delfin (Dolphin Woman), athe women and children. The government had a officers kidnapped her, drove her almost 1,000 book of poetry; and Muerdele El Corazon (Bitelack of interest in their lives.” miles across the country, and threw her in jail. the Heart), a novel based on the true story of an For the next 20 years, Cacho worked as Other journalists spread the word about her HIV-positive woman. She is currently writing aan investigative journalist for Mexico City’s El abduction, and police released her about 20 book about international mafias that globalizedUniversal, writing about women and children’s hours later. the trafficking of women and children, to berights. While she still faces harassment by unknown published by Random House. In 2005, Cacho was illegally arrested, officials near her home and death threats via her She is founder and director of the Refugedetained, harassed, and tortured after the blog, Cacho continues to advocate. “Fear sort of Center for Abused Women of Cancun andpublication of her book, Los Demonios del Eden: becomes your companion,” she says. “It is just president of the Center for Women’s Assistance,El Poder Que Protege a la Pornografía Infantil something I have learned to live with.” which aids victims of domestic violence and(The Demons of Eden: The Power That Protects Cacho told the awards ceremony audience gender discrimination.Child Pornography). The book exposes a Mexican that she continues to write and report for onechild pornography ring operating with protection simple reason: “I do believe that we can change Nicole Krestos is a graduate student in publicfrom Mexican politicians and businessmen. the world.” relations. 5
  8. 8. Winning pitch BY WENDY LOuGHLIN BY WENDY S. LOuGHLIN LO Last winter, a group of students from The NewHouse, the Newhouse School’s student- run advertising agency, won first place in the General Motors GM&u Marketing Challenge. GM&u The team—one of three finalists from an original pool of 75 that advanced to the final round of the competition—traveled to Detroit to present an integrated marketing communications plan to a panel of GM executives. promotions, PR events, interactive marketing, and This is the second time that Newhouse Student teams were asked to develop a a branded micro site. advertising students have shown well in a plan that resonates with college students and Members of the team include Candace Tracy, national competition. Last June, students recent graduates, creates “buzz” for GM’s College project director; Kate Overholt, creative director; developed “The Stupid Drink,” an ad campaign Discount program (coined “GM&u”), and gets “GM&u “GM&u”), Joe Misiewicz, The NewHouse president; Lauren targeting binge drinking among college students college students excited about GM cars. Finn; Nicole Handler; and Courtney Taddonio. that placed first in the 2009 National Student The NewHouse students developed a Assistant professor of advertising Ed Russell is Advertising Competition. year-long campaign that includes advertising, faculty advisor to the team. navigate new media web site launched edia Navigate New Media, a web-based collaborative project intended to bring together the best thinking on the rapidly changing communications industry and support the development and implementation of new strategies for success, has been launched at Developed by Newhouse faculty members Brian Sheehan, Larry Elin, and Steve Masiclat, the project brings together faculty, students, alumni, and professionals in the field, seeking to provide a “descriptive, predictive, and prescriptive analysis” of the state of communications. Contributions to the web site—including articles, essays, letters, and comments—are welcomed from students, academics, and professionals, particularly Newhouse alumni. For more information, contact Sheehan at 315-443-9247 or
  9. 9. Building theBrazilian Brand maria russell speaks with an employee of siemens Brazil, who was so impressed with the certificateBY KATHLEEN HALEYBY KATHLEEN HALEY program that he applied for, and was accepted to, newhouse’s executive education master’s program in communications management.Petrobras, the ninth largest company in program for working professionals. The result and Carla Lloyd and public relations adjunctthe world, is ready to dig into an ocean bed was a certificate program in international Donna Stein, have offered such perspectives ascontaining billions of barrels of oil. Vale, the corporate communications, which has been integrated communications, investor relations,second largest mining company in the world, is offered three times since 2006 in Sao Paolo, advertising, and branding.dealing with a 3,000-worker strike at its mines in Brazil. Newhouse faculty engage about The latest collaboration was BrazilianCanada. Both global, Brazil-based companies are 25 ABERJE members on issues and trends Corporate Communications Day, held April 7 atdealing with complex issues—and a reputation in corporate communications, employee Su’s Lubin House in New York City. Sponsoredto maintain. engagement, reputation management, by ABERJE, the event featured communications When their corporate communications research measurement and evaluation, crisis professionals from Petrobras and Natura whoprofessionals and colleagues in Brazil’s national communications, and new media and social spoke on “Communication, Reputation andcorporate communications association wanted to media. Newhouse alumni, including Gary Sustainability: How Brazilian Corporationsgain an understanding of best practices in such Grates G’99, president and global managing are Helping to Build Brazil’s Brand.” Severalsituations, they sought out the expertise at the director of Edelman Change and Employee American public relations professional groups,Newhouse School. With a certificate program, a Engagement, have also been tapped as including the Arthur W. Page Society and PRSA,study tour, and an in-house customized program, instructors who can bring an additional along with Su alumni in the field, attended theNewhouse’s Center for Executive Education has specialization. event.created a repertoire of professional education for After their positive experience with the “Many international societies look to theBrazilian public relations executives who manage certificate program, graduates were interested u.S. as the home or founder of modern publicthe reputation of some of the world’s largest in further study in New York City. The Center for relations,” Russell says. “Yes, we are leaders, butcompanies. Executive Education put together a study tour it’s important to remind everyone that there are “Public relations is a phenomenal tool in a in 2008 that included workshops, meetings at examples of great research and great practicesdeveloping democracy—such as Brazil—as its public relations agencies, and a seminar with going on everywhere, including Brazil.”businesses and global relationships develop. American counterparts at the Public Relations These events are also an opportunity forIt’s about effective two-way communications, Society of America (PRSA). A second tour is in the faculty to consider the best case studies to teachbuilding relationships, and feedback,” says works for later this year or sometime in 2011. to traditional students on campus. “Any timeMaria Russell, director of the Center for Executive Another offshoot of the center’s work you’re working in midcareer education it’s veryEducation and professor of public relations. with ABERJE has been the development of an stimulating, because these people are coming“These professionals are committed to advancing in-house program customized for Petrobras, a into the room right from handling very realcorporate communications in Brazil but also company owned by the Brazilian government but problems in corporate communications,” Russellmaking people aware of how advanced these with private investors. The Center for Executive says. “It gives the faculty a chance to hear aboutpractices are in their country.” Education was asked to offer instruction at the those problems, and this helps us improve our Russell was initially contacted by a company’s corporate university in Rio de Janeiro own teaching back on the main campus, whereconsultant for ABERJE, Brazil’s corporate for its 150 new public relations employees. we can then share current examples with ourcommunications association, who asked Along with Russell, Newhouse faculty members, students.”Newhouse to submit a proposal for a certificate including advertising professors Brian Sheehan 7 7
  10. 10. giving Voice iving to Veterans’ tories stories By Kathleen haley Brad trudell and his wife, allison, seen here with their scottish highland cattle at their farm in mexico, n.Y. (photo by Bruce strong) The grim reality of war resonates in a conversation between Vietnam veteran John Allis and Marine Sgt. Andrew Young G’10, a combat photographer who served multiple tours in Iraq. The two answered the call of duty four decades The idea to record veterans’ stories came about last spring while Horn and Strong were working on News21, a national initiative to train student journalists in new media. Horn became familiar with the work of StoryCorps, W apart, but they voice an understanding of each other’s experience: a nonprofit organization that allows people to record and preserve the stories “There were times when I’ve never been more frightened in my life…” of family and friends. He had also read an article about Albany therapist Allis says. “That kind of fear I never want to feel again.” Edward Tick, who discussed how communities should open up gathering “I know exactly what you’re talking about. I should be dead at least spaces to hear veterans’ stories. Horn connected with StoryCorps organizers, twice, if not three times, by now,” says Young. who felt the idea to tell veterans’ stories complemented its National Day of Their exchange was one of several one-on-one conversations captured Listening, which StoryCorps designated as the day after Thanksgiving, to between veterans and family members, friends, and other veterans as part encourage one-on-one conversations. “We were inspired by StoryCorps, and of the Veterans Listening Project. Developed by Newhouse student Brad they were thankful for what we were doing to promote them,” Horn says. Horn G’10, a graduate student in multimedia photography and design, Students, including web designer and photojournalism major and associate professor Bruce Strong and in conjunction with the national A.J. Chavar ’10 and Assistant Professor Ken Harper helped put the pieces StoryCorps initiative, the project combines voice recordings and video together, and staff members at local NPR stations WAER and WRVO became portraits at to present veterans’ stories in involved in recording the audio. The Newhouse School provided seed their own words. funding, and two other News21 schools—Arizona State university’s Walter The co-executive producers, who collaborated with students, faculty, Cronkite School of Journalism and the university of Southern California’s and local radio stations, believe the experience can be cathartic for veterans Annenberg School for Communication—recorded conversations and attached and necessary for civilians. “We ask them to risk everything to go to war for still portraits. us,” Strong says. “This is an opportunity for veterans to tell their stories and The entire project was capped off with an hour-long program on WAER, for people to start to understand the cost for our veterans in order for them to “Veterans, We’re Listening,” which focused on issues involving returning be what we’ve asked them to be.” veterans and the Veterans Listening Project. (The program can be heard at The conversations are sometimes uncomfortable, always revealing. “It was really exciting to see that people care In one conversation, retired Sgt. Maj. Bradley E. Trudell, a 28-year Marine about doing creative journalism,” Horn says. “They care about veterans’ veteran, tells his wife, Allison, what he would want to share with younger experiences. They care about what their neighbors are doing.” combat troops: Young, a student in the Newhouse School’s Military Photojournalism “It’s not just about pulling triggers, but it’s about your attitude and it’s program, appreciated the opportunity to connect with another veteran and about how you treat people, doing unselfish things and the right thing for share his experience. “I hope people will take away an awareness of what the right reason.” veterans have to say about their service,” he says.8
  11. 11. to Young turks Even in the midst of major change, these alumni are going strong in the communications industry, and they show no signs of stopping. They represent 25 reasons why “Newhouse” continues toWatch stand for success. BY KATHRYN LEE STONECASH most important sKill useD toDaY: Multi- tasking. “I have to watch production, content, timing… tap dance until we get live pictures or a correspondent or breaking news details… talk, fact-check, listen to producers—all at the same time. I also write—a lot—every single day. FaVorite memorY oF neWhouse: “I loved covering real news as a student. Once, a body pamela Chen ’05 was found in a neighborhood just east of the neWhouse major: Photography university (and not far from my house), and I Current position: Senior communications went out and joined the professional news crews coordinator with the Open Society Institute covering the story.” (OSI) (, an award-winning aDViCe For Current stuDents: “Take advantage producer, photographer, and composer, of the opportunity to study abroad. You may manages photography and multimedia for OSI.Contessa Brewer ’96 not get another shot at immersing yourself in a Previously, she was a producer with different culture, and it opens your mind in ways MediaStorm, where her work earned numerousneWhouse major: Broadcast Journalism that staying put never will. And build your own industry accolades, including the News &Current position: Anchor, host and web site and brand now. Potential employers Documentary Emmy Award; the Alfred I.correspondent for MSNBC ( will be able to see firsthand that you know how duPont-Columbia university Award; Webby to do the work.” Awards; and Pictures of the Year InternationalChanges in the inDustrY sinCe graDuation:The emergence of the Internet as a powerhouse Find Brewer on Facebook at contessamsnbc and Awards in photography and multimedia. Asin disseminating news. Twitter @contessabrewer. an undergraduate, she received a Fulbright Scholarship to study journalism in Taiwan. 9
  12. 12. Kevin Cooper ’01 Danica Daniel ’04 Jessica DiCicco ’02 Newhouse major: Broadcast Journalism Newhouse major: Magazine Journalism Newhouse major: Television-Radio-Film Current position: Director of public relations Current position: Editor-in-chief of Right On!, Current position: “I do voice-overs for for the Houston Texans (www.houstontexans. Black Beat, and Black Entertainment Diaries animation, promos, and commercials.” DiCicco com). Cooper is part of the team responsible for magazines and; host of Right was nominated for a Daytime Emmy in 2008 communicating the Houston Texans’ messages On! TV for her work on the Disney Channel show The to the public through traditional and new media Emperor’s New School. Changes in the industry since graduation: channels and other avenues. “It’s the digital age. Print isn’t dead, but print Changes in the industry since graduation: Changes in the industry since graduation: must be able to stand in an age of multimedia “Social networking has become more influential “The explosion of the Internet. Now, people get and compete with shortened attention spans. in the communications industry. These sites have information with immediacy—from the local Everyone is an expert and social commentator. atomized viewers—they’re more fragmented, paper’s web site or on the most recent post of Facebook, Twitter, MySpace, and even mobile but they’re also so closely interconnected, a blog. The problem with these formats is that applications have become viable and cheap synergistic, reactive. This not only means a they are considered a legitimate form of media. ways of grassroots promotion.” larger, growing audience, but also that they Many are not true journalism.” are stimulated; they’re actively searching for Most important skill used today: “Networking. our product, for exactly what they want to see Most important skills used today: “Finding Creating and maintaining positive relationships and hear. And they can quickly and easily tell new ways to communicate with the public, within the industry is huge. Throughout my everyone they know what they think about it.” media, and players. You have to know how to career, it has helped me do everything from communicate to different generations, and they getting a makeup artist for a video segment to Most important skill used today: all must understand exactly what you are trying finding someone who can get me a last-minute “Persistence, which for me is defined as the to say. The job of PR is to create relationships no interview with Alicia Keys.” way I approach each audition. I constantly push matter what. I don’t see that changing any time myself to try new things while staying as true to Favorite memory of Newhouse: “l was soon.” my own style as possible.” encouraged to embrace all types of media, so Favorite memory of Newhouse: “Professors working with The Black Voice and The Daily Favorite memory of Newhouse: “My overall took an interest in my future. They challenged Orange as an editor and Z89 as a disc jockey favorite experience at Newhouse was a course me to be better, and they wanted nothing but my [are favorite memories]. This was real-world called COW TV (Collegiate Original Works). We best because I was responsible for the name of experience that showed me my strengths and, created programming that was streamed live on Newhouse.” more importantly, my weaknesses so I could the Internet. I created my own docu-reality show improve and become a well-rounded journalist.” called “Quarter Life Crisis,” which I directed, Advice for current students: “When I go into produced, and edited. The icing on the cake professional settings and say proudly that I am Advice for current students: “Be able to was winning the Gordon J. Alderman Award for a Newhouse grad, ears perk up. The Newhouse write a story for a print publication, film a quick Excellence in Creative Broadcast.” name is still the best, and with today’s students’ five-minute video for a web site, blog about it, hard work, it will forever be the best.” and then promote your article and video using Advice for current students: “Follow your Twitter to garner traffic—all before lunch.” creative instincts. Be confident in your own Find Daniel on Twitter @danicasquared. abilities without being afraid to challenge them.10
  13. 13. Brian Edelman ’03 Aileen Gallagher ’99 Eric Gillin ’99newhouse Major: Broadcast Journalism Newhouse major: Newspaper Journalism Newhouse major: Magazine JournalismCurrent position: Founder and CEO of Current position: Senior editor of Current position: Web director at HearstCrossborders (, a content Gallagher oversees online food Publishing. Gillin oversees the content strategycreation company that specializes in video, and video coverage for the New York magazine for men’s themed sites, including Esquire.comweb-based platforms, online and mobile web site, including six food blogs that are part and, and also works onapplications, and other interactive media for of the Grub Street Network ( new projects for the company, such as creatingall forms of distribution. Edelman works with new templates and launching new sites. Changes in the industry: “I graduatedfellow alumnus Nick Godfrey ’02 (see profile), when online editorial was in its infancy. It’s Changes in the industry since graduation:who is COO. still a young medium, and the growth and “It’s truly a ‘communications industry’ now,Changes in the industry since graduation: possibilities have yet to slow down.” with all these different formats—print, web,“Convergence around online and mobile. Today, mobile, TV, etc.—converging into one field. Most important skills used today: “Goodmy mobile device is turning into my wallet.” The modern media require you to not only be writing and reporting.” able to write copy, but also to breathe designMost important skill used today: “Constant Favorite memory of Newhouse: “My sense and think in video. Something as simple ascommunication. Managing very innovative and of excitement and enthusiasm for what I was going out to report a story is already morphingcreative people is a great experience, and their learning to do, aided and abetted by my fine into something else. People will have to bringtalents can be fully realized when they are clear professors.” camera equipment now. And they’ll file evolvingon what they need to execute. Beyond that, I Advice for current students: “Have basic versions of stories from the field in differentthink it’s all about passion and just loving what web competency. You don’t need a strong formats. It’s all terribly exciting and terrifying atyou do.” technical background, but you should be the same time.”Favorite memory of Newhouse: Working at familiar with the medium and recognize what’s Most important skills used today:WAER. “I’m a bit of a sports dork, so working good and what isn’t.” “Interviewing. I’m a problem solver, and to doin the sports department with my dork peers that I have to understand the problem fromwas a blast. My senior year we won the NCAA several perspectives. I have to talk to as manychampionship in basketball, and calling games people as possible and really hear what theyat the Carrier Dome that year with 30,000+ fans have to say.”in the building is something I will never, everforget.” Favorite memory of Newhouse: “Punk rock shows in Syracuse. And a great used bookstoreAdvice for current students: “Be prepared that had five decades of magazines crammedfor a very fast paced/ADD world when you into the basement. That, and watching fellowget out. The media business is going through students damage their new SUVs in winterrevolutionary changes and being able to carve driving.”out a role for yourself will take persistence andpatience.” Advice for current students: “Work hard, because talent’s in the eye of the beholder.” 11
  14. 14. jeff glor ’97 nick godfrey ’02 alicia hansen g’09 neWhouse major: Broadcast Journalism neWhouse major: Broadcast Journalism neWhouse major: Photography Current position: Saturday anchor of CBS Current position: COO of Crossborders (www. Current position: Freelance photographer in Evening News and correspondent for CBS (www., a content creation company New York City. Hansen runs her own studio and “I’ve covered everything from based in New York City. The mall digital agency serves advertising, commercial, and editorial the earthquake in Haiti to the Olympics in produces content-based marketing solutions for a clients. She also teaches photography to inner- Vancouver.” variety of brands and marketers, including Hess, city teenagers through a nonprofit photography Astrazeneca, Yahoo, Related, the Miami Dolphins, program she developed called NYCSalt (www. Changes in the inDustrY sinCe graDuation: Gavin Newsom, and the u.S. State Department. “No matter what happens in our industry, writing Godfrey works with fellow alumnus Brian will always be most important. Writing was the Changes in the inDustrY sinCe graDuation: “I Edelman ’03 (p. 10), who is founder and CEO. most important part of what I did when I took witnessed the transition from analog to digital. my first job; it remains the most important part Changes in the inDustrY sinCe graDuation: I have survived and prospered in a time when of my job today. There will be changes—there “It’s definitely on the consumer end. The fact the printed news media is coming to an end and always are—but whether you get your news that consumers now get what they want, when transitioning to digital content.” in print, online, on TV, or somewhere else, it’s they want. The world is now on demand all the most important sKills useD toDaY: “Problem still about telling stories, and telling them well: time. Everything from television to movies to solving, adaptability, curiosity about learning clean, strong, compelling narratives.” even more restaurants staying open later—the whatever is new, and a strong work ethic.” consumer has all the power.” aDViCe to Current stuDents: “Read everything FaVorite memories oF neWhouse: “All the you can get your hands on. Books, magazines, most important sKill useD toDaY: “Effective friends I made and how inspired I was to be newspapers—everything. Become a voracious communication. It sound so simple and easy, yet given the opportunity to learn more about consumer of news and information. Read early it’s a challenge every day. Did the client you just a craft I love. Newhouse brings in industry and always.” spent 45 minutes with on the phone understand professionals to teach classes and as guest your message? Are you on the same page? Were speakers, [which provided] an opportunity to get the next steps thoroughly communicated?” to know professionals for networking.” FaVorite memorY oF neWhouse: “Sitting in aDViCe For Current stuDents: “Seize every in 2000, watching Dan Rather take opportunity to meet and get to know the back Florida and proclaim the election ‘too close professionals Newhouse brings in. Take to call.’ It was late at night and the small room advantage of the studio and equipment and was jam packed with eager journalism students facility, and try as many new things as possible. who all knew we were witnessing history.” Don’t be afraid to create new work.” aDViCe For Current stuDents: “Do what you Learn more about Hansen online at love and love what you do.”
  15. 15. Cymando henley ’98 erin hobday ’03 ryan Kelly ’08neWhouse major: Public Relations neWhouse major: Magazine Journalism neWhouse major: AdvertisingCurrent position: Communications coordinator Current position: Senior nutrition editor at Self Current position: Advertising sales for thefor the Washington, D.C., Housing Authority magazine ( Hobday assigns and New York Times Company ( Henley works closely with edits feature stories on food, weight loss, and Kelly consults, builds relationships, and sellsthe agency’s director of public affairs and the nutrition, and also makes TV appearances for education clients on all New York Times productsmedia, and writes speeches and content for a the magazine to promote upcoming issues. in magazine, newspaper and online offeringsvariety of communications vehicles. nationwide. His division is also responsible Changes in the inDustrY sinCe graDuation: for creating new ad environments, such asChanges in the inDustrY sinCe graDuation: “Branding is a big buzzword. Magazine ‘brands’ advertorials in print and online.“The amount of influence that blogging and have web sites, books, TV shows, and more.other forms of social media now have is Editors have to be versatile and think about their Changes in the inDustrY sinCe graDuation:amazing. Often times, a blog mention can be just stories and content on multiple platforms.” “Portable reading devices and social important as a story in The Washington Post.” Devices like the Kindle are still in the early most important sKill useD toDaY: “I use my adopter phase, but I see many people on themost important sKill useD toDaY: “Graphics writing skills all the time when I’m working on a subway using them. This means the integration oftraining. This is especially [important for] those manuscript, and I use my reporting skills every print and digital editorial content is essential.”who ‘find their way to PR.’ The fact that graphics day. Health-related journalism is so science most important sKill useD toDaY: “Digitalwas part of the PR requirement [at Newhouse] based that I often research and report studies or knowledge and the ability to integrate with otherset me apart.” interview experts to make a story better.” media vehicles. Staying up-to-date is the key toFaVorite memorY oF neWhouse: “A television- FaVorite memorY oF neWhouse: “I met my making your mark.”radio-film class. I have never watched TV the husband in NEWS 205!” FaVorite memorY oF neWhouse: “My portfoliosame way again.” aDViCe For Current stuDents: “I got my start class critiqued my student body presidentaDViCe For Current stuDents: “Take advantage in magazines by taking a job as a reporter (read: campaign; it made for a good laugh. Andof all the resources you have, and maintain fact checker) for Men’s Health magazine. Be handing in my final media planning projectrelationships with your professors. Also take willing to do whatever you can in the workplace was a moment of joy, accomplishment, andadvantage of the opportunities to join student you want to be a part of —running errands, astonishment. Did I really finish it on time?”organizations related to your field.” answering phones, copy editing, researching aDViCe For Current stuDents: “Take full —and then do it well. You’ll get your foot in the advantage of your classes. The job market is door and learn more about the business.” tough, but Newhouse graduates stand out among their peers. So soak up all the knowledge and skills you can.” 13
  16. 16. Rob LaPlante ’98 Lindsay McCluskey G’08 Ted Meyer ’95 Newhouse major: Television-Radio-Film Newhouse major: Public Relations Newhouse major: Public Relations Current position: Vice president of current Current position: Press secretary for the Current position: Head of communications and programs at Tijuana Entertainment (www. mayor’s office in the City of Syracuse. McCluskey media relations in the Americas for Deutsche in Los Angeles. He recently also served as Mayor Stephanie Miner’s press Bank ( created and executive produced the A&E secretary during her 2009 campaign. Changes in the industry since graduation: documentary “Obsessed.” Changes in the industry since graduation: “The changing face of the news industry and Changes in the industry since graduation: “A growing trend toward more online content. the rise of social media. Smaller newsrooms “Today the television business wants things There also seems to be a decline in resources and the increased demands of real-time online faster and cheaper, and most networks lean available to local traditional media outlets.” publishing have strained reporters and forced toward unscripted programming. The key, from media relations professionals to adapt to the Most important skill used today: “Writing, my point of view, is to avoid sacrificing quality increased demand for more information more writing, and more writing. Being able to write for even though the budget is scaled down. I firmly quickly. Social media has opened new channels different audiences is essential to my job, which believe that well crafted content will ultimately for direct communication, bypassing the mass requires me to write everything from press be what sustains the audience’s interest, even media entirely.” releases to web site content to proclamations to on a low budget.” speeches.” Most important skills used today: “Solid Most important skill used today: “Decision fundamental communications skills are still Favorite memory of Newhouse: “I have many, making is the absolute key to being a good the bedrock for everything we do. We still but I really loved being a teaching assistant producer. Being able to look at a problem and think about the COM 107 basics like message, and working with undergraduate students. I quickly find a solution is the most valuable audience, channel, and ‘noise’ every time we also enjoyed the social aspects of ‘boot camp’ weapon in my arsenal. You’re not always going communicate. Solid writing skills are critical.” and getting to know students from a variety of to be 100 percent confident in every decision, programs, who all had such different paths to Favorite memory of Newhouse: “People. Being but everyone in the room is looking for someone Newhouse. And, of course, I have fond memories surrounded by the best and the brightest in the to helm the ship. As the producer, it’s up to you of finishing and handing in my comprehensive communications field, faculty, students, and to take on that responsibility.” exam!” guest speakers really challenged me to work Favorite memory of Newhouse: “I thoroughly hard and expand my thinking. But if I had to pick Advice for current students: “Network. In enjoyed my production classes. The freedom to a favorite memory, it would have to be leading today’s job market, networking is absolutely create whatever I wanted within almost limitless the Newhouse class into graduation as a class essential to finding a job that fits your interests guidelines is something I yearn for again even marshal.” and skills, but more importantly, it is vital for to this day. The exposure to the equipment and developing your career in the long term. And Advice for current students: “Communications facilities that Newhouse offers is a truly valuable take risks.” professionals are still trying to understand the part of the education. And, of course, the possibilities and shortcomings of social media fantastic professors.” and how to use these new tools strategically. Advice for current students: “Don’t think Students who are facile with these tools and can about the future too much. For now, use your time creatively apply them to a corporate setting will to truly discover your creative voice and begin to go far.”14 move in the direction of what excites you.”
  17. 17. sarina morales ’07 michael pecoriello ’96 Kate rorick ’00neWhouse major: Broadcast Journalism neWhouse major: Television-Radio-Film neWhouse major: Television-Radio-FilmCurrent position: Nike field reporter. Morales Current position: Senior editorial director Current position: Staff writer for severalinterviews top world athletes and produces video for on-air promotions at Nickelodeon (www. television series, including Law & Order Criminalprofiles for the Nikewomen web site. Pecoriello develops and oversees Intent, Kings, and Day One. Rorick is also scripts for all Nickelodeon on-air promotional the best-selling author of historical romanceChanges in the inDustrY: “Online reporting is campaigns, interstitials and packaging novels under the pseudonym Kate Noble (www.the way forward. I really see online media as the for properties like iCarly and SpongeBob point for most, if not all, of our media SquarePants and major events like The Kids’outlets.” Changes in the inDustrY sinCe graDuation: Choice Awards. He is responsible for maintaining “Transmedia storytelling. Television shows havemost important sKills toDaY: “Everything from the overall voice and brand of the network web series tie-ins, novel prequels, comic booklearning the importance of meeting deadlines to throughout the production process. spin-off series. Characters have blogs and Twitterhow to write quickly and efficiently to researching Change in the inDustrY sinCe graDuation: “Now feeds. The producers, writers, and actors are allto writing and developing questions. These skills the digital space is a major place to consume expected to contribute to outside content, whichare essential to doing well in this industry.” media and works hand-in-hand with television fans latch onto and ravenously consume.”FaVorite memorY oF neWhouse: “My education and film. Everything I write, produce and develop most important sKill useD toDaY: “ broadcast journalism has been the foundation is impacted by the web, and no on-air experience Force yourself to sit down, day after day, andto my success.” is complete without an online extension.” write, even if it’s the last thing you want to do.”aDViCe For Current stuDents: “One thing I most important sKills useD toDaY: “The ability to write and clearly communicate a message to FaVorite memorY oF neWhouse: “During mythink is critical is learning to know your beat and the audience. The ability to think strategically freshman year, my COM 107 class was held at 8listening. Being in sports, I need to stay up on and see the big picture.” a.m. in a Newhouse 1 lecture hall. I got there earlyall things that surround the game, on and off the one day, so early I was dozing off as the rest offield. Newhouse classes taught me to really listen FaVorite memories oF neWhouse: “Coming up the class filtered in. I woke up to discover that Iin order to help create good follow-up questions.” with ridiculous ideas, shooting them, staying was in a senior-level class. Awkward! Three years up all night in the Newhouse edit rooms cutting later, I was in COM 405—in the same lecture hall, them together (on 3/4-inch tape!) and inviting all with the same professor who had caught me my friends to the big screening.” sleeping. And she remembered me, and put me in aDViCe For Current stuDents: “Make as many the same seat.” connections as you can. Networking is the key. aDViCe For Current stuDents: “Take advantage Newhouse alumni are everywhere and most are of opportunities—an entertainment business very willing to offer advice.” class, a writing class, an acting class… But most importantly, get internships. Nothing prepares you like being on a set, in the writer’s room, or in the edit suite.” 15
  18. 18. shante schroeder g’03 anish shroff ’04 Blake stilwell ’08 neWhouse major: Public Relations neWhouse major: Broadcast Journalism neWhouse major: Television-Radio-Film Current position: Chief blogger for MonaVie Current position: Anchor, ESPN/Broadcast Current position: Multimedia technician at (, a Media ( the White House Communications Agency in nutritional beverage. Shroeder is the “social Washington, D.C. Stilwell is responsible for Changes in the inDustrY sinCe graDuation: media guru” for the global company and its receiving all events from the executive office “Digital media has blurred the lines between distributors. She travels around the world of the president, including open press, closed print, radio, and television. Convergence is no providing social media training to fellow press, and off-the-record events via fiber optic, longer a trend, but the norm.” employees and building the company’s brand satellite, Comrex, etc. Everything available on and online reputation by creating a viral buzz via most important sKills useD toDaY: “Writing, streams from the master social media platforms. hands down. For all the new advances in control broadcast facility where he works. technology, writing remains the backbone of Changes in the inDustrY sinCe graDuation: Changes in the inDustrY sinCe graDuation: what we do. Fundamentals still matter! “The world now wants all information in “Media convergence: All forms of media must At ESPN, there really are no writers. The anchors real time. You have to be aware of your key have a web presence and include audio, video, all craft their own copy—and most wouldn’t messages, your target audience, your brand, and and still imagery. And social media, which want it any other way. We see our writing as our your voice and how to create campaigns that will gives everyone a voice. This convergence voice, and it’s what distinguishes the various take the best you have to offer viral.” means that media must be available via any personalities.” channel the public might want to use, and be most important sKill useD toDaY: “My voice, FaVorite memorY oF neWhouse: “My days at available quickly. Is this a good thing? Or are we both online and face-to-face; and that means WAER. It was the ultimate creative outlet for sacrificing quality for expediency? That remains my ability to write quickly and concisely. I write students interested in sports broadcasting. I to be seen.” more conversationally than I did in my past life proudly served as sports director from 2003-04 as a broadcast journalist and public relations most important sKills useD toDaY: “Technical and was lucky enough to call Big East football professional, but I’ve learned that you have to skills. This means control room knowledge as games at the Orange Bowl (Miami) and Lane know the rules before you break them.” well as audio, lighting, camera set-up… in short, Stadium (Virginia Tech). I also handled play-by- a solid technical foundation from start to finish.” FaVorite memorY oF neWhouse: “My capstone play duties for the basketball team’s run to the FaVorite memorY oF neWhouse: “My time at project—I created a public relations plan Sweet 16. I’m most proud of my work on a three- Newhouse was among the best times of my life. from concept to evaluation—was possibly the part feature on Wilmeth Sidat-Singh I produced I attribute that to the tight-knit group in TRF scariest and most amazing experience of my life for Black History Month.” (Television-Radio-Film), a link that continues to date: to know that I could turn out that caliber aDViCe For Current stuDents: “Be versatile. Be today.” of work, that I had that kind of information at my able to adapt. Read, read, read. Be passionate fingertips, to know that I could write that much, aDViCe For Current stuDents: “Total about what you do. Be unique. Be creative. And that quickly—and do it that well.” immersion: Be a TA, help in the edit suites, most important: Be yourself.” tutor someone, take an extra class, talk to your aDViCe For Current stuDents: “Know your professors. In fact, if you’re a Newhouse student AP style. It’s always important and if you don’t who gets eight hours of sleep a night, you’re not know it, you look like a rookie. Learn to adapt doing it right.” quickly to changes within your field and be a16 pioneer. Know your target audiences and how to communicate to them and with them.”
  19. 19. annie tonsiengsom g’98 Carl Yost g’07 Wendy S. Loughlin and Christy Perry contributed to this story.neWhouse major: Television-Radio-Film neWhouse major: Arts JournalismCurrent position: Freelance video producer Current position: Publicity and( and owner ofActual Industries (, communications coordinator for the New York City architecture/interior design firm Gabellini and this is just the tipa video production company based in Portland. Sheppard Associates. He is also a freelance of the iceberg…Clients have included the Food Network, journalist, having written for,American Public Television, and Nike. Architect’s Newspaper, eOculus, and several Do you know someone who should specialty architecture magazines. be included in the newhouse Young ewhouseChanges in the inDustrY sinCe graDuation: alumni gallery? alumni gallery? If so, e-mail the“user-generated video content sites, like Changes in the inDustrY sinCe graDuation: person’s name, and the reasons why youYouTube or Vimeo, have changed how “The continued ascendancy of the web think he or she should be included, topeople watch and access video content. With and social media, and the ongoing, often Nominees must havederegulation, convergence has really come full ill-conceived, attempts by businesses and earned a degree from the Newhousecircle where the companies providing Internet organizations to profit from it—or survive in the School within the last 15 years.and cable access have merged with creators face of it.”of content for film, broadcast, and cable. Vast most important sKill useD toDaY: “Graphictechnological changes have opened the doors of design has been crucial in my day-to-day work.content creation. Now everyone can do it.” Not only do I work in InDesign on an almostmost important sKills useD toDaY: “Problem- daily basis, along with some Photoshop andsolving—both technical and logistical. You must Illustrator, but I have to be conversant in howpay attention to every detail and plan ahead to architects understand the world visually. I alsothe very end.” need a broad knowledge of history and current events in my field, so I am constantly readingFaVorite memorY oF neWhouse: “Hanging out and absorbing new information.”in the edit suites and working into the wee hourson video projects. And, oh yes, meeting my FaVorite memorY oF neWhouse: “The Goldringhusband on the first day of school.” program’s winter break ‘New York Immersion’ tour. We met with prominent editors andaDViCe For Current stuDents: “Enjoy and learn journalists in our fields, attended multipleas much as you can at Newhouse. Now is the performances and museums daily, and ate attime to experiment and explore—when someone some of the best restaurants in the city.”isn’t paying you a salary or an hourly wage tocreate or deliver something.” aDViCe For Current stuDents: “Become as knowledgeable as possible in new media and graphic design, even (or especially) if you’re ‘just’ a journalist.” 17