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Newhouse Network magazine, spring 2007


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Newhouse Network magazine, spring 2007

  2. 2. SYRACUSE UNIVERSITY S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS SPRING 2007 VOL. 19 NO. 2 IN THIS ISSUE: Dean’s Column 1 Mirror Awards 2 Dean Rubin Retirement 4 Turner Diversity Fellowhips 6 Dean David M. Rubin 12 PSA Project 7 Executive Editor Wendy S. Loughlin G’95 South Side Newspaper 8 Assistant Editor Newspaper Design Competition 10 Carol L. Boll Contributors New Academic Programs 11 Courtney Allen G’07 Jaime Winne Alvarez ’02 Lorae M. French ’07 Kathleen Haley ’92 Meghan Hynes G’07 4 First Amendment Student Snapshots 12 16 Kathryn Lee G’97 David Marc Schoonmaker Book 18 Photography Comstock Book 19 Steve Dorsey Steve Sartori Christine Singh ’09 Award-winning Documentary 20 Graphic Design Alumnus Kenneth Sparks 21 Quinn Design Assistant Dean of 8 Alumni at Sirius Radio 22 External Relations Lynn A. Vanderhoek ’89 SU in L.A. 23 Office of External Class Notes 24 Relations 315-443-5711 Alumna Kelly Brown 25 Web site 23
  3. 3. Dear Friends of the School: In April I announced will open in the fall. Our successful “Newhouse in my intention to step down as dean of the New York” breakfast series will continue. We will Newhouse School at the end of the 2007-08 dedicate Newhouse III and welcome Chief Justice academic year. (The lengthy academic search John Roberts to campus in September. We will process requires a lot of advance planning.) I will celebrate a full “Year of the First Amendment” with take 2008-09 as a sabbatical year (my first real a series of speakers, symposia, and other events leave to re-charge in 36 years in higher ed) and to bring further attention to our building, wrapped then return to the faculty in the fall of 2009. I as it is in the actual words of the First Amendment. will be turning over to the next dean a school in One of the most rewarding parts of the job, excellent shape. We should attract many strong for me, has been the relationships I have made candidates for this position. Who wouldn’t want with so many people. Building a great school is aDEAN’S COLUMN to lead a Newhouse School with a new building, team effort. It starts with the bright students who an exciting new curriculum, a great faculty and leave us and make their mark on the industry. This staff, a talented and ambitious student body, and can only happen with a dedicated faculty and staff a loyal and accomplished alumni base—all within working closely with the students to bring out a university on the move? their potential; alumni who help those graduates This has been a long run, and every get settled and who contribute to the school so organization needs new ideas and energy. Next that we can build a Newhouse III; an experienced year will be my 18th as dean, about triple the Advisory Board providing advice, connections normal longevity. I want to make sure that I am to the industry, and financial resources; and the leaving at the right time in the life of the school, many friends of the school who have supported us and I think June 30, 2008, is the right time. At by digging deep into their pockets. You should all that point we will have been in the new building take a bow!!! for a year, having gone through the “shakedown No one could have lasted 18 months as dean, cruise.” Most of the elements of a new curriculum let alone 18 years, without such a fabulous group should be in place by then, thanks to the hard of people all pulling together. You made it easy. work of the faculty and staff. Our relatively new I will continue to make a contribution to administrative team will have had another year of Newhouse in the classroom, as a writer, as a experience under its collective belts. We will have donor, and as a person willing to provide had more time to navigate the University’s new leadership across the campus when asked. budget system. The school will be well-positioned I look forward to seeing many of you at events to help with the University’s next capital in the upcoming year. campaign. And undergraduate and graduateFor more information admissions will be flourishing.about Dean Rubin’s We have worked together to transform theretirement and career school, and we continue to look forward to greatwith the Newhouse things ahead. The first Mirror Awards Presentation David M. RubinSchool, see story p. 6 will be held in June. New academic programs Dean 1
  4. 4. Peter Bart, editor-in-chief of Variety, will receive the inaugural Lifetime Achievement Award at the Mirror Awards Luncheon June 14. Meredith Vieira, co-anchor of NBC’s morning news program Today, will MC the event at W New York, 541 Lexington Ave., New York City.2
  5. 5. Seven jury awards will be presented at a the Internet. Seven categories recognize John D. Miller ’72, chief marketing luncheon in New York City to recognize reporters, editors, and teams of writers officer, TV Group, NBC Universal; Eric the outstanding work of people and who hold a mirror to their own industry Mower ’66, G’88, chairman and CEO, organizations that report on the media. for the public’s benefit. Newhouse Eric Mower and Associates Inc.; Mike Until now, no awards of this nature have established the awards to recognize Perlis ’76, venture partner, SOFTBANK ever been given. winners for news judgment and Capital; Thomas S. Rogers, president The Mirror Awards Luncheon will command of craft in reporting, analysis, and CEO, TiVo Inc.; Jeffrey A. Sine, vice take place June 14 from 11:45 a.m. to and commentary on developments in chairman and global head, Technology, 2:30 p.m. at W New York in New York the media industry. Media & Telecommunications, UBS City. Meredith Vieira, co-anchor of NBC’s The Mirror Awards are open Investment Bank; John Sykes ’77, morning news program Today, will to anyone who conducts reporting, president of network development, serve as mistress of ceremonies. Peter commentary, or criticism of the media MTV Networks; and Michael Terpin Bart, vice president of Variety Inc. and industries—television, newspaper, ’78, president and CEO, Terpin editor-in-chief of Variety newspaper, magazine, radio, advertising, public Communications Group. will be honored with a special lifetime relations, the Internet, and other forms Mirror judges include Floyd Abrams, achievement award. of content—in a format intended for a partner, Cahill Gordon & Reindel; Luncheon committee co-chairs for mass audience. This year’s entries came Louis D. Boccardi, director, The Gannett the event include Rob Light ’78, partner, from a wide range of media outlets and Company; Hodding Carter III, Creative Artists; Judy McGrath, chairman organizations. professor of leadership and public and CEO, MTV Networks; Ron Meyer, Luncheon committee members policy, University of North Carolina president and COO, Universal Studios; include Barry Baker ’73, managing at Chapel Hill; Karen Brown Dunlap, Aaron Sorkin ’83, writer; and Jeff Zucker, director and general partner, Boston president, The Poynter Institute; Esther president and CEO, NBC Universal. Ventures; Edward Bleier ’51 of CKX/ Dyson, author, Release 2.1; Theodore L.NEWHOUSE ESTABLISHES MIRROR AWARDS TO HONOREXCELLENCE IN MEDIA INDUSTRY REPORTING “These awards are for anyone who Blockbuster/RealNetworks and the Glasser, professor of communication, cares about the media, and about the Newhouse School’s Bleier Center for Stanford University; Charlotte Grimes, public’s perception of the media in our Television and Popular Culture; Kathy Knight Chair in Political Reporting economy and culture,” says Newhouse Bloomgarden, CEO, Ruder Finn; Harold and professor, S.I. Newhouse School Dean David M. Rubin. “The media are Burson, founding chairman, Burson- of Public Communications, Syracuse so central to every aspect of American Marsteller; Bill Doescher, president and University; Alberto Ibargüen, president life, and so ubiquitous, that we thought CEO, The Doescher Group Ltd.; Fred and CEO, John S. and James L. Knight it time to recognize coverage that best M. Dressler ’63, former executive vice Foundation; Alex Jones, director, explains to the American public how the president of programming, Time Warner The Joan Shorenstein Center on media work, and why. We believe these Cable; Alan Frank G’70, president and the Press, Politics & Public Policy, awards are long overdue, given that the CEO, Post-Newsweek Stations Inc.; Eric Harvard University; Steve Kroft ’71, media business, as a beat, has been Frankel ’74, president, Warner Bros. correspondent, 60 Minutes, CBS; the focus of some of the country’s best Domestic Cable Distribution; Martin William T. Slater, dean and professor, journalists. We are pleased to associate Garbus, partner, Davis & Gilbert LLP; College of Communication, Texas the Newhouse School with these new Peter Guber, chairman, Mandalay Christian University Schieffer School of awards, given that the school has such Pictures; Phil Gurin ’81, president, Journalism; and Judy Woodruff, special a strong concentration in its mission on The Gurin Company; Andrew T. Heller, correspondent, NewsHour, PBS. professional media work for its president of domestic distribution, For more information about the graduates.” Turner Broadcasting System; Deborah Mirror Awards or to reserve a table at the The Mirror Awards focus on all Henretta G’85, president, ASEAN, June 14 luncheon, see media—traditional and new—including Australasia and India, The Procter & or contact Catherine Gay Communications newspapers, magazines, radio, Gamble Co.; Philip I. Kent, chairman and at 212-501-7231 or television broadcasting, cable, satellite, CEO, Turner Broadcasting System; Larry film, and the entire digital sphere of Kramer ’72, advisor, CBS Interactive; 3
  6. 6. END Dean David Rubin and Chancellor Nancy Cantor flank Donald and Susan Newhouse on the day of the Newhouse III groundbreaking in November 2005. DEAN RUBIN TO RETIRE AND RETURN TO THE FACULTY NEXT JUNE By Wendy S. Loughlin OF This spring, Syracuse revolutionary change. David’s University Vice Chancellor leadership will be missed on and Provost Eric F. Spina campus and well beyond.” announced that David M. “David Rubin has had Rubin, dean of the Newhouse a profound impact on the School for the past 17 years, Newhouse School and will step down as dean generations of students here effective June 30, 2008, and at Syracuse University,” said return to the faculty. Spina. “His deanship truly AN “David’s impact on focused on and advanced the Newhouse School and our quality—of programs, its students and faculty of faculty, and of students. has been broad and far- He will be sorely missed as reaching,” said SU Chancellor the ‘dean of deans,’ but his and President Nancy integrity, frankness, and Cantor. “He has not only led focus on quality leave a high Newhouse through one of mark for us all.” its most productive eras as Spina has convened a a school, but he has helped national search for Rubin’s set the national agenda for replacement. education in communications As dean since July 1990, during a time in which the Rubin has had a major profession has undergone influence on all aspects of the4
  7. 7. school, from fund raising students in the incoming first- excellence in media industry September 19 with a keynote on the faculty of New Yorkand alumni relations to year class—from 10 percent reporting, will be held this address from Chief Justice University.the quality of the student to more than 20 percent. June in New York City (see of the United States John “This is the right time forbody and the administrative Under his leadership, story p. 4) and should further G. Roberts Jr. It is funded a transition in leadership,”structure. Always a school the school created a extend the school’s reputation in part through a lead gift says Rubin. “By June of 2008,with a strong national special deanship and office in that important venue. of $15 million from the S.I. the new building will havereputation, Newhouse is to support the graduate To support these branding Newhouse Foundation. had its first year of generally recognized professional master’s degree activities, he recently hired Additional fund raising has Most of the elements ofas one of the nation’s students. He started graduate the school’s first director of increased this total to about the new curriculum willpremier communications programs in arts journalism, communications and media $24 million, and fund raising be in place. The school’sschools, and its graduates new media, and media relations. continues. The building, new management teamare in demand in the media management. He revamped the along with renovations to will have had another yearworkplace. Perhaps his most Rubin has taught a Newhouse Board of Advisors, Newhouse I and Newhouse of experience. We are wellimportant achievement—the section of the gateway creating a model group that II, will provide a 350-seat positioned for the University’sconstruction of Newhouse III course to freshmen or the provides strategic advice, auditorium, a large dining next capital campaign.—will be celebrated at a gala senior-level communications networking, visibility, and center, a state-of-the-art The school is so strong anddedication on September 19. law course every semester financial assistance to convergent media center for visible nationally that we Rubin has transformed he has been at SU, and the school. He also built a student experimentation, two should attract many excellentthe school with a number he regularly advises 30 or fundraising and external student lounges, an executive candidates to carry on thisof programs, new hires, and more undergraduates. Of advancement operation for education wing, and other work.initiatives. Early in his tenure, the current 65 members the school and has helped important facilities. “I have been privilegedhe established a Career of the full-time faculty, 41 secure funding for a number Outside the school, to spend 17 years workingDevelopment Center and an were hired during Rubin’s of programs and chairs, Rubin hosts a weekly with a highly talented andalumni relations operation deanship. including the Goldring Arts television show on public supportive group of faculty,that have become models Rubin raised the school’s Journalism Program; the television station WCNY- staff, and alumni. We havefor other units at SU. He visibility through a number Tsairis Chair in Documentary TV, The Ivory Tower Half all benefited enormouslycreated a new faculty rank, of successful, high-profile Photography; the Knight Hour, which is the highest- from our association withProfessor of Practice, which branding events, including Chair in Political Reporting; rated local public affairs the Newhouse family, whoallows top professionals from the “Newhouse in New York” the Trustee Chair in Media program (other than local are models for philanthropythe industry to bring their breakfast series, established and Popular Culture; the news) in Central New York. in their wisdom, generosity,expertise to the University in partnership with Condé Bleier Center for Television The program is scheduled and trust.”and assume full-time Nast and The New Yorker and Popular Culture; the Tully to go statewide in July. Following his retirement,faculty positions without magazine, at which leading Center for Free Speech; the He is a member of the Rubin will take a yearlongthe pressure of a research media professionals are Carnegie Program in Legal advisory board of the sabbatical before returningagenda. interviewed by “Annals of Reporting; the Carnegie Hearst Foundation’s College to Newhouse to teach. “I will He hired the school’s Communications” writer Program in Religion and the Journalism Competition spend the next year learningfirst admissions coordinator and author Ken Auletta for Media; the Healthy Campus and has twice served as a the things I need to learn toand led Newhouse to an invited audience. He Initiative; the Newhouse Pulitzer Prize juror. He has contribute to teaching in ourits current status as one oversaw the gala “40 at 40” Minority Graduate Fellows served on a variety of arts new curriculum,” he says.of the most selective celebration of the school’s Program; and the Turner boards, including for the “I also hope to get back thecommunications schools 40th birthday, held in New Diversity Fellowship Program. Syracuse Opera and the same proficiency at the pianoin the country, with an York City and on campus, Perhaps his most Skaneateles Festival. He I had when I became dean inadmissions rate of less than which raised more than notable achievement as holds a B.A. from Columbia July of 1990 and have now,25 percent. He initiated a $500,000 for scholarships. dean is the construction College in New York City, sadly, lost. I intend to makefocus on minority recruitment The first annual Newhouse- of Newhouse III, the third and master’s and doctoral Debussy, Ravel, Brahms, andthat has more than doubled sponsored Mirror Awards building in the Newhouse degrees in communications Mozart close acquaintancesthe percentage of minority Presentation, recognizing Communications Complex, from Stanford University. He again.” which will be dedicated previously spent 19 years 5
  8. 8. A new minority fellowship program at Newhouse offers Turner communications students the opportunity to alleviate their biggest concerns: paying for graduate school and landing a job to start Diversity their careers. The Turner Diversity Fellowship Program provides a fully funded education and a guaranteed job with a leading communications company. Turner Broadcasting System Inc. is funding Fellowship the fellowship with a two-year, $140,000 gift, which will enable two students from underrepresented groups to pursue graduate study at Newhouse in advertising; media management; broadcast journalism; Provides television, radio, and film; or new media. Students will then work at Turner Broadcasting in any of a variety of positions. “The fellowship Tuition raises the bar for our students, and it increases our minority student enrollment,” says Joel Kaplan, Newhouse associate dean for professional graduate studies. “More importantly, it has the potential and Job to increase the number of minorities in the industry.” Combined with the Newhouse Minority Fellowship Program, which provides an education and job placement with a Newhouse Placement newspaper after graduation, this new fellowship illustrates the school’s and the industry’s commitment to creating a diverse workforce, Kaplan says. “All media industries have to do a better job By Kathleen Haley in attracting and keeping minorities,” he says. “This is a step in the right direction to help not just Turner but the entire communications industry have a more diverse work force.” FIRST TURNER FELLOWS TO ENTER NEWHOUSE THIS SUMMER Je-Anne Jarrett (l) and Gretta Moody Moody also will enroll in the (r) are the first students to participate media management program at in the Turner Diversity Fellowship Newhouse. She graduated this spring Program at Newhouse. They will enter from Hampton University, where she the school this summer. studied advertising and marketing. Jarrett, who will enroll in the She received several undergraduate media management program, earned honors and awards, including the a bachelor’s degree from Duke Scripps Howard School of Journalism University, where she studied public and Communications Departmental policy and Spanish and earned a Award; the Lotti B. Knight Book certificate in film/video/digital. She Award; and designation by the was an intern with the Emma L. Bowen American Advertising Federation Foundation, which pairs students (AAF) as a “Most Promising Minority with partner companies to work Student.” during summer and school breaks. She worked as an intern with the Jarrett worked at MJZ-TV in Baltimore, AAF’s Education Services and Mosaic where she gained experience in Center, as an advertising/fashion programming, creative services, news, intern with Victor Rossi, and as an web, sales, public affairs, special intern with the Louis Carr Internship projects, and human resources. She Foundation. She also served as also participated in the foundation’s co-president of 10 (a college chapter annual student conference and of the AAF) and a member of the mentoring program. American Marketing Association, and Since graduation from Duke, was a finalist for a Lighthouse Award she has worked as a production for best print advertisement. assistant for WRAL-TV, the CBS affiliate in Raleigh, N.C.6
  9. 9. PSA PROJECT COMBINES BY KATHLEEN HALEY LEARNING WITH SERVICE Television, radio, and film (TRF) associate professor designing a strong theoretical framework for the ads. Larry Elin wanted students in his Short Form The project was developed during the last Production class to get a true six weeks of the fall semester. ACR wanted the understanding of a real-world focus on condom use, targeting both English- and commercial production project, Spanish-speaking audiences. The ad design students with a client, an ad agency, and produced concepts and storyboards, six of which the collaboration to pull off a were assigned to three-person TRF production teams. professional 30-second television The students learned how to execute the designs commercial. They got that and more. like real production companies, while the client, ad The 18 students in his class design students, and Chock continued to be active in worked with AIDS Community the process. Resources (ACR) and 30 advertising “I have a greater appreciation for the creative design students to create six public process involved in advertising campaigns, from service announcements that provided the basic idea to targeting the demographic to students with a typical work experience and production and completion,” says TRF student Jordan benefited a community agency and the people Friedman ’07. “As far as our production, I had to defer it serves. “Typically, TRF students are taught to the client and advertising students and put our how to write and produce their own work creative differences aside in the interest of producing and rarely have anybody else in a position of the spot.” ‘authority’ involved at virtually every phase,” ACR’s HIV educators use the commercials to Elin says. “I wanted to see if they could start conversations with students in the agency’s function in this kind of potentially unpleasant Teen AIDS Task Force chapters. The agency is also but completely realistic raising funds to air the spots locally. Agencies from environment, and they all did around the country have requested DVD copies of extremely well.” the spots, which Elin uploaded to YouTube. Chock is Elin worked with Pete studying the effectiveness of the commercials and VonDerLinn and Donna Korff, will write a paper about the study. advertising professionals Students produced professional work for and faculty members in portfolios, but they gained something else, Elin says. SU’s College of Visual “They learned how to create something of great value and Performing Arts, who for something other than a good grade,” he says. adjusted coursework in “Their commercials were deeply appreciated for a order for their 30 students very worthy cause. This is a life lesson that is hard to to become the design team. achieve in the typical course assignment.” ACR came in as the client after Andrew London, Jean Kessner, ACR’s publicity director, enjoyed ACR’s board chair and an associate professor in working with the students and was impressed both SU’s Maxwell School of Citizenship and Public by their efforts and by Elin’s enthusiasm in educating Affairs, brought the opportunity to the agency’s them, which shows in their work. “The commercials attention. To help deliver an effective message, are professional and get the message across communications assistant professor Makana convincingly,” Kessner says. “Condom use is a dicey Chock provided research and technical advice to topic. The PSAs put the topic out there in a direct and the client and ad design teams, aiding them in appropriate way.” 7
  11. 11. TAKING A STAND FOR SYRACUSE’S SOUTH SIDE BY COURTNEY ALLEN The Newhouse School and the South Side professor Sue Alessandri’s classes plan to Community Coalition are working together complete a market survey of the South Side to provide news coverage for the South this spring. It will feature a list of potential Side of Syracuse through the South Side advertising clients in the community, giving Newspaper Project. Professors Steve Davis organizers an idea of what clients might pay and John Hatcher launched the project after for ads as well as their desired frequency of sending students to report there in spring advertising. “That’s the beauty of getting 2005 and receiving encouraging feedback classes involved,” Davis says. “The students from the community. “The South Side is a are getting job experience with real clientele, community different from the area students and we’re benefiting from their work. Our are accustomed to,” says Davis, chair of paper is nonprofit, but there are many expenses the Newhouse Department of Newspaper involved in operating it, and paying someone Journalism. “The project is a good way to to do such things would not be possible.” immerse students in diversity, being that Enthusiasm within the South Side most residents are minorities.” The project’s community has also contributed to the goal is to create a monthly publication that newspaper’s progress. “We have 35 takes an in-depth look at the South Side’s committed volunteers from the South Side unique aspects. devoted to being writers, photographers, Project coordinator Tasneem Tewogbola and graphic designers,” Tewogbola says. ’96 says organizers are currently trying The majority of the volunteers have no to raise funds for the publication. “We’re prior journalism experience and will work looking for money from a variety of sources,” alongside upper-level journalism students says Tewogbola. “Before next fall, we plan to and be mentored by Newhouse professors, apply for five or six grants as well as obtain says Davis. According to Tewogbola, the nonprofit status.” Also in the works is a community has already chosen a name for plan to establish a home for the publication. its newspaper: The Stand. “It represents “The University has agreed to do everything the seriousness of those involved and their in its power to find property on the South vow to have a paper that speaks to the Side that will serve as the communications community,” she says. “A lot of times the center, whether that means purchasing and coverage paints one broad stroke of the renovating an existing building, renting, or South Side as a place of crime when there’s building a new facility,” Davis says. really amazing history and people there.” Project organizers expect to publish Davis says the ultimate objective is the newspaper’s inaugural issue in fall to assist the South Side with creating a 2007 or spring 2008, but Davis admits they newspaper its community members can one have much to accomplish by then. However, day operate as their own. “When the paper is constant support from Newhouse makes up and running five to seven years from now, the process more feasible. For instance, we will hand it over to the community and advertising students in one of associate send our students there as interns,” he says. 9
  12. 12. Some of the world’s biggest, best, and most opportunity to have their portfolios reviewed by innovative newspapers converged on Syracuse the judges and professional facilitators involved in February for the Society for News Design’s in the competition. “It’s a terrific learning annual Best of Newspaper Design Creative experience,” he says. “It gives our students an Competition. Hosted by Syracuse University and opportunity to work alongside some of the best the Newhouse School under the direction of professionals in the print business. Some years, Newhouse professor emeritus Marshall Matlock students have gotten internships or jobs based at Drumlins and the Sheraton Syracuse on their performance at the judging.”SUCCESSBY By Lorae M. FrenchDESIGN University Hotel & Conference Center, the One student landed an internship at competition drew 13,862 entries from around the Chicago Tribune simply because he was the globe. observed at the judging doing all the right “Every year has new challenges,” says things. After a successful summer working for Matlock, who organized the event for the the paper, he returned to SU for his senior year. 18th year. “This year it was the unheard-of The Tribune later bucked its own hiring policy number of winners—1,746—which more than at the time and offered him a job right after doubled from most past years.” The four top graduation, even though he had no substantial prizewinners, recognized as the “World’s newspaper experience. “They would compare Best-Designed Newspapers” by the SND and every other person they interviewed to him, and the Newhouse School, were all from Europe: he came out on top every time for what they were Aripaev of Tallinn, Estonia; El Economista looking for in graphics design,” Matlock says. of Madrid, Spain; Frankfurter Allgemeine Newhouse alumni also descend on Sonntagszeitung of Frankfurt, Germany; campus each year to help with the competition, and Politiken of Copenhagen, Denmark. The often returning as editors, managing editors, newspapers are judged by an international array designers, art directors, and news directors. of editors, designers, and academics. Matlock “Newhouse needs to graduate a well-rounded says American newspapers, traditionally, take student who has the skills the industry needs,” fewer risks in design than their international Matlock says. “Newhouse faculty and staff work counterparts. “Unlike many international papers very hard to make sure that happens, and, from that are designed well from cover to back, U.S. our overall track record, we’re doing a good job.” papers tend to have wonderful covers, but when Matlock, who received the SND Lifetime a reader gets inside the paper, there isn’t the Achievement award last fall, considers it a same quality,” he says. privilege to bring the competition to Syracuse While the awards are prestigious, Matlock each year, especially for the students. “I hope says the real winners are Newhouse students. that by attending the judging, students leave Sitting in on the judging and assisting as Drumlins with ink on their fingers and a better “facilitators,” these students also are given the understanding of what’s happening out there in the print design world,” he says.10
  13. 13. THE NEWHOUSE SCHOOL WILL ADD TWO NEW GRADUATE PROGRAMS AND AN UNDERGRADUATE “MILESTONE” TO ITS ROSTER STARTING THIS FALL> COMING ATTRACTIONS Documentary Film and History Public Diplomacy Fashion and Beauty Communications Milestone A collaboration between the Newhouse Another collaboration between the A new concentration for undergraduate School and SU’s Maxwell School of Newhouse School and the Maxwell students in the Newhouse School and SU’s Citizenship and Public Affairs, the joint M.A. School, the Public Diplomacy program College of Visual and Performing Arts (VPA), program in Documentary Film and History trains students for public communications the Fashion and Beauty Communications is designed for students who are interested responsibilities with governments or Milestone explores fashion and beauty in the related disciplines of history and nongovernmental organizations (NGOs). as communication. Coursework is drawn documentary filmmaking. The one-year “We are excited about this program,” from both Newhouse and VPA and covers program teaches the methodologies of says Dennis Kinsey, Newhouse associate such topics as the history of fashion; historical research, proposal and script professor of public relations and director contemporary fashion in popular culture; writing, and production, with a focus on the of the program. “In less than two years, visual communications; fashion advertising commercial realities of documentary film students earn two master’s degrees—one and promotion; fashion photography; and distribution. The program is appropriate in public relations and one in international beauty and fashion journalism. The three- for students interested in research, writing, relations.” year milestone also will include a lecture production, and distribution of nonfiction The program addresses the challenges series, benchmark trips, internships, and films, as well as those who plan to teach inherent in cross-cultural communication study abroad opportunities. either history or documentary production. and the problems that can arise when In addition to their chosen majors The new program was inspired by the theory and practice of public and minors, students who complete today’s content-hungry digital age, in communications is not understood. As part the program will receive a “milestone which the Internet, cable television, of the program, students participate in distinction” in fashion and beauty DirecTV, iPods, Zunes, media on screens internships and policy-oriented seminars in communications. About 40 students have in classrooms, and home entertainment Washington, D.C. enrolled. centers have created an enormous Public diplomacy has evolved to “This milestone has been four years demand for new, engaging programs, include nongovernmental communications in the making, so it will be great to see it especially documentaries. The digital that have an impact on government, as well finally launched this fall,” says Carla Lloyd, age has also brought on changes in how as government communications that affect Newhouse associate dean for creative and films are produced. Relatively inexpensive nongovernmental sectors, including the scholarly activity and one of the milestone’s cameras and computer-based, nonlinear private sector. In government, international founders. “I appreciate the enthusiastic editing systems make it possible for small organizations, nonprofit organizations, response from students and am looking groups of people to create professional NGOs, and the private sector, there is a forward to serving them next year and in documentary films at relatively low cost. call for people who understand diverse years to come.” “We have created a program for audiences at home and abroad and are For more information, contact Lloyd at filmmakers, historians, educators, and skillful at crafting messages that describe 315-443-2305 or anyone inspired to explore the potentials the organization, convey its vision, and of the documentary, as the form develops help communicate its message in times of and morphs in response to each new wave change or crisis. of technological innovation,” says Richard For more information, contact Kinsey Breyer, co-director of the program and at 315-443-3801 or Newhouse professor of television, radio, and film. “We encourage students to bring their own interests to the program.” For more information, contact Breyer at 315-443-9249 or 11
  15. 15. Congress shall make no law respecting an establishment of religion, or prohibiting the free exercisethereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably toassemble, and to petition the government for a redress of grievancesThe words are spelled out in letters six feet The People in the Driver’s Seathigh, etched in glass, wrapping the edifice. The The Founding Fathers believed strongly in thethird building in the Newhouse Communications importance of an informed public and open, publicComplex is more than just a building; it is a debate. “Our liberty cannot be guarded but bymessage, and a symbol. Displaying the words the freedom of the press,” Thomas Jefferson onceof the First Amendment, it makes a striking said, “nor that be limited without danger of losingstatement to all who visit the Syracuse University it.” As a safeguard against possible governmentcampus—that the First Amendment continues to tyranny, and with its provision for freedom ofbe a vital part of American democracy, and lies at the press, the First Amendment positionedthe heart of American journalism. journalists in a unique role within the democracy: “This is who we are and this is what we do,” that of watchdog. “There was a suspicion of asays Newhouse Dean David Rubin. “Without government that was too strong, a suspicionthe First Amendment, most of what we do in the about letting government control what gotNewhouse School would not be possible or would printed and what got said,” says Newhousebe done in a vastly different way.” professor of communications Jay Wright, an Indeed, since its adoption in 1791, the expert in communications law and co-author ofFirst Amendment has played a crucial role in the books The First Amendment and the Fourththe evolution of communications. “I don’t think Estate and The First Amendment and the FifthAmerican journalism or American journalism Estate (both published by The Foundation Press).education would be possible without the First “The assumption would be that in a democracy,Amendment,” says Charlotte Grimes, Newhouse’s if you have power resting in the press to exposeKnight Chair in Political Reporting. wrongdoing by the government, you’re less likely to have wrongdoing.” 13
  16. 16. Says Grimes: “That whole notion of freedom That change came later on, during the 19thof the press embodies everything that we do century era known for “Yellow Journalism,” with as journalists, and it’s at the heart of what the birth of the “penny press,” the widespread use we teach our students—that they have this of the Associated Press and the rise of “crusading obligation to be a watchdog on government journalism” by the great press barons like Joseph and those with power. You can’t be a Pulitzer and William Randolph Hearst. Despite watchdog if you don’t have some wonderful its negative connotations, Grimes says, “Yellow protection from interference. The First Journalism actually did a lot of good. Many of Amendment gives us that.” those crusades changed things.” She points to Fittingly, the First Amendment was the story of Nellie Bly, who, as a reporter for the truly a product “of the people, by New York World in 1887, had herself committed the people, for the people,” Grimes to the Women’s Lunatic Asylum on Blackwell’s says. “It’s important to remember Island in order to chronicle the conditions there. that when the Constitution was “Her stories so horrified people,” Grimes says, passed, it didn’t include the “that great changes were made in the care for First Amendment,” she says. the mentally ill. You wouldn’t have had that being “It was the people who rose done under a partisan press.” up and said, ‘We want This tradition of “accountability journalism,” more protections.’ That’s which holds people in power accountable and why we have the First often leads to reform, has become the hallmark Amendment—people, of American journalism, viewed by many as the people, demanded it. journalism at its best. The Watergate stories of And the First Amendment the 1970s and, more recently, the unveiling of assures—at least as much as problems at the Walter Reed Army Medical Center, anything can—that the people are notable examples. “Journalists are eager to tell are in the driver’s seat.” untold stories and journalists are eager to point out wrongdoing by government and other large An Independent Press authorities,” Wright says. “The long tradition of The media’s watchdog legacy people breaking stories is all part of the package.” evolved over the past two centuries, but Grimes points out that the Threats and Challenges gatekeeper role of the press was all But the First Amendment also has faced its share but absent in the early days of the of threats and challenges. In the late 18th century, democracy. In the years immediately the Sedition Act made it illegal to criticize—in following the American Revolution, speech or in writing—the Constitution or the newspapers were usually partisan, having government of the United States. The act expired been founded by the political parties in 1800. In 1971, when The New York Times began themselves. “They chewed up each other, but publishing stories based on the “Pentagon they didn’t really ever look at themselves,” she Papers,” top secret documents detailing the U.S.says. “They never raised questions about their government’s involvement in Southeast Asiaown parties, who were paying for the ink and as early as the 1940s, the Nixon Administrationthe paper. I think it was a profound change when secured court orders stopping publication fornewspapers in particular became independent 15 days. Eventually, the Supreme Court ruledfrom the parties.” the restraint unconstitutional, and publication resumed.
  17. 17. Some would argue that attacks on the First Making a StatementAmendment have escalated in recent years. In The showcasing of the First Amendment on theparticular, the threat of terror, seemingly more outer walls of Newhouse III is a statement notpressing since September 11, 2001, has in many only about the importance of the amendment tocases led to a suppression of information in the journalism and journalism education, but alsoname of national security. “Terrorism is a real about the Newhouse community’s commitmentthreat, but people are increasingly trying to to the amendment. “The Newhouse Schoolcontrol speech-related things that might or might must be a place that challenges governmentnot be terrorism,” Wright says. “It’s easy to toss to respect the value of free speech and openthat word around and use it as a justification for debate, and its graduates must accept thea lot of things that don’t fit well with the notion of responsibility of advancing this cause infreedom of expression.” their own work,” Rubin says. “We are Wright says the modern notion of being charged with promoting the free speech“politically correct” also is a possible threat. and press that the Founding Fathers YEAR OF THE FIRST AMENDMENT“Many people have a big concern with not hurting knew were necessary to a functioning Beginning this fall, the Newhouse Schoolother people’s feelings, with trying to curtail democracy.”free speech that wouldn’t do physical damage to The display also makes a will host a yearlong celebration of thesomebody, wouldn’t damage their reputations in statement about the importance of First Amendment and its five freedoms.the libel sense, wouldn’t invade their privacy, but the First Amendment to American Special events will be held on campus and atmight hurt their feelings, because they might not society at large. “Embedded in other locations from September until words that the subject of the comment would those five freedoms are thelike used about them,” he says. things that we value most in For more information or to get involved, Grimes sees the changing nature of our democracy,” Grimes says. contact Charlotte Grimes at 315-443-2366 ortoday’s newsrooms as another problem. “I fear “If you look at free speech, a free More information is alsofor the future of watchdog journalism in our press, freedom of religion, freedom ofenvironment today, where news organizations assembly, the right to petition... throw available online at trying to convert themselves into ‘information in elections, and you’ve got democracy.”centers,’ and cutting back on the numbers of “That we can put this right at thereporters,” she says. “If you think of yourself gateway of campus is something for theas an ‘information center,’ you’re not doing Newhouse School to be particularly proudmuch watchdog journalism. In fact, you may of. It is a statement about and for us, but it isnot even be doing journalism. It’s a shame to also a statement about and for the things thathave that powerful, vivid protection of the First a good university always stands for—the valuesAmendment, and to degrade it to protect our right of democracy.”to purvey mere information instead of news.” Still, despite threats, the First Amendmenthas thus far prevailed, a fact that “speaks tothe wisdom of the founders, and speaks to andilluminates the values that are embodied in theFirst Amendment,” Grimes says. “But history tellsus that the First Amendment is constantly underthreat, and that it always will be. We have to keepfighting for it. Anybody who believes that we’reever going to be able to stop fighting for the FirstAmendment is deluded.”
  18. 18. >>> LAMONICA FALKQUAY Hansen, a public relations student, decided new opportunity, and Jane is ready for its LaMonica Falkquay ’07 was honored to develop a way to help Newhouse challenges.” last February as part of the American students learn more about social media— The program was developed by Advertising Federation’s Most Promising things like blogs, podcasts, My Space, Lockheed Martin to attract, develop, Minority Students (MPMS) Program. She Facebook, and YouTube. He came up and retain high-potential professionals and other honorees from colleges and with the Newhouse New Media Series, a by establishing a pipeline of talent for universities across the country attended a semester of interactive seminars dedicated future business and technical leadership special program at the New York Athletic to the changing world of communications. positions within the company. Students Club in New York City, where they met Hansen taught series attendees how are recruited to each of the company’s five with top advertising, media, and agency to effectively use new media in PR, business units—communications, finance, companies and attended an awards while Newhouse public relations faculty engineering, operations, and human luncheon. members Bob Kucharavy and Sung-Un resources. The MPMS Program was developed Yang secured the speakers. The series Students chosen for the program take to address the issue of a lack of began in February. entry-level jobs with the company upon multiculturalism in the advertising industry. “The series is really about the graduation. The program includes job Sue Westcott Alessandri, Newhouse intersection of online communications rotation, technical training, and leadership assistant professor of advertising and and public relations,” says Hansen. “It’s development conferences to fast-track public relations, nominated Falkquay for important for PR students to understand college graduates into management the honor. the ins and outs of new media, because too positions with the company. “LaMonica is one of the most many corporations and PR practitioners are intelligent and poised students I’ve dropping the ball. The increasing number >>> JENNIFER MCKNIGHT taught at the Newhouse School,” says of stories in The Wall Street Journal or The Jennifer McKnight G’07, a master’s student Alessandri. “She showed promise early on. New York Times about corporate fumbles in the Goldring Arts Journalism Program, I nominated her because she embodies and lost reputation due to an ignorance came to Newhouse with a degree in what this recognition is about: She is of new media really were a wake-up call environmental journalism from Northern ambitious and eager to make a difference about the risks of not educating future Arizona University. She previously had in the advertising industry. I believe she practitioners on the subject.” worked as a journalist at The Daily Record has a bright future.” in Morris County, New Jersey, where she Falkquay finished up her senior year >>> JANE KHODOS launched two glossy magazines, Edge by working on “Empowering Minds,” a Jane Khodos ’07 was one of five students and Panache. She decided to enroll at conference for hundreds of area junior nationwide selected for Lockheed Martin’s Newhouse in order to pursue her other and senior high schools, held on the SU Communications Leadership Development passion—a love of architecture and design. campus. The conference was designed Program. “I’ve always been fascinated with the to let young people know that college is “This highly competitive selection physical beauty of spaces and things,” she possible, and that when they go on to is a great tribute to Jane,” says Maria says. The marriage of journalism with the higher education they’ll find people just Russell, chair of the Newhouse Department arts in the newest Newhouse program was like themselves. of Public Relations and one of Khodos’s a natural fit. professors. “From her very first days She’s already made a name for herself >>> ERIC HANSEN in my Introduction to Public Relations in print. Her review of the television Steve Rubel, senior vice president at course, Jane showed great passion and channel Discovery HD Theater was Edelman Public Relations; Jen McClure, excitement for her chosen career path. published in The New York Times. She also executive director of the Society for Over her four years at Syracuse, Jane wrote, edited, and designed the Goldring New Communications Research; Mark has consistently worked to build a track program’s first annual newsletter and has McClennan, vice president of Schwartz record in academics, in internships, and produced podcasts for Pulse, an arts and Communications; Aedhmar Hynes, CEO in service to the Newhouse School and culture program sponsored by Syracuse of Text 100; Michael Terpin, president of University communities. She’s thoughtful, University. Terpin Communications Group. What do she’s strategic, but she’s not afraid of In 2002, she designed and self- these people have in common? They were taking risks. She’s done internships in published a book of letters, artwork, and all guests of the Newhouse School this entertainment, banking, and consumer photographs titled Through Our Eyes: A past spring, largely due to the efforts of products, and in every case, her sponsors Tapestry of Words and Images in Response Eric Hansen ’07. praised the professionalism of her work to September 11, which will be included in and actually used her contributions. the World Trade Center Memorial Museum. The Lockheed Martin program is a great16
  19. 19. >>> ADDY AWARD WINNERS Students had the option of submitting work Six Newhouse students received local developed specifically for the Student ADDY 2007 Student ADDY Awards this spring. Competition or from previous projects or Presented by the Syracuse Ad Club as part student contests. The work was required to of its annual Syracuse Advertising Awards have been created while the entrant was a and ADDY Awards program, the competition student. A distinguished panel of advertising recognized winners at an awards show in creative executives judged the 62 student Syracuse in March. entries and recognized the best work “The ADDY awards are a unique way based on creativity, originality, and creative to introduce our students to the inner strategy. Judging was conducted at the workings of the advertising industry. Newhouse School in January. Winning means they are given the same The American Advertising Federation’s recognition as professionals,” says Sue Student ADDY Awards Competition is a Westcott Alessandri, Newhouse assistant unique three-tier national awards program professor of advertising and public relations. based on the advertising industry’s “Seeing Syracuse students recognized for professional ADDY Awards. Student ADDYs their creativity is recognition of what we are designed specially for college students professors already know: Students come who are enrolled full- or part-time in an up with great, creative ideas and deserve to accredited U.S. educational institution. have them showcased. The winners should>>> be very proud of themselves. Winning these >>> AWARD-WINNING STUDENT PAPERSKristin Haley won a awards is a pretty good indicator of success Three graduate students placed first in thesilver ADDY Award in the ad industry.” Broadcast Education Association (BEA)’sfor her ad “Envy” Newhouse’s 2007 Student ADDY Award media management and sales divisionfor Ford. winners include: paper competition, part of the BEA annual conference held in April. Judith Fajardo ’07 Zach Schlessel G’07, Nicole Harris G’07,Joshua Schwartz >>> Silver for Elements of Advertising, Logo: and Shane Zambardi G’07—all of whom arewon a silver ADDY “Judith Fajardo” (Judith Fajardo) students in the television, radio, and filmAward for his “Just Leslie Gnaegy ’07 program—won for their paper “Time-SlotRemember Who Gold for Consumer or Trade Magazine Ad Switches: A Maximization of Ratings orYou’re Getting It For” Campaign: “Wasabi Peas” (Wasabi Peas) Viewer Confusion?”campaign for Back Nirali Bhagdev G’07, a graduateto Basics Toys. Kristin Haley ’07 student in Newhouse’s media studies Silver for Consumer or Trade Publication, program, placed second in the BEA’s research Single Ad: “Envy” (Ford) competition for her paper “Engaging with the Zuhaili Ismail ’07 Stars and Survivors: Measuring Engagement Gold for Out-of-Home and Student Best of for Reality TV Programs.” Show for Art Direction: “It’s Hot” (Crisco) All four papers were originally written for Newhouse’s Television Research course, Gold for Consumer or Trade Magazine Ad taught by Professor Fiona Chew. Campaign: “Chit-Chat” (Starbucks) Andrew Mitchell ’07 Silver for Consumer or Trade Publication, Single Ad: “Smile” (Murphy’s Oil Soap) Joshua Schwartz ’07 Silver for Consumer or Trade Magazine Ad Campaign: “Just Remember Who You’re Getting It For” (Back to Basics Toys) 17
  20. 20. Schoonmaker Book Explores Filmmaking as an Educational Tool Michael Schoonmaker has long level, and easier to operate, and music, and virtually every detail of been known to Newhouse students he is convinced that ubiquity and the film were all opportunities for for his skills with a camera, mike, greater accessibility have enhanced them to show what they had learned and editing software. But to some the appeal of filmmaking among about Mexico, and then, in the next his latest media conquest is his young people. “It’s becoming so sequence, about France.” Another most impressive. Cameras in the easy for kids to use production school where Schoonmaker was By David Marc Classroom: Educating the Post-TV and post-production equipment working was suffering from a series Generation, Schoonmaker’s new that they are just crying out to use of bomb threats. When asked to book, was released this January filmmaking to express themselves,” make a film about the experience, by Rowman and Littlefield. “It’s a he says. Teachers, however, are not students came up with a monster guide for K-12 teachers, illustrating always prepared to capitalize on film, in which the monster was ways to integrate film and video the educational opportunities that making the threats. “I saw kids take into their curricula,” says the chair this energy generates. In Cameras in critical command over the material of the Newhouse Department of the Classroom, Schoonmaker offers and deal with the subject matter as it Television, Radio, and Film who was teachers concrete steps they can take appeared in their own eyes,” he says. a producer at MTV and NBC Sports to “unlock the moviemaking minds” Schoonmaker admits that when before joining the Newhouse faculty. of their students. he started working with school-age “The subject of this book is not “If we define print literacy as the children, he had a conventional view teaching production mechanics. It’s ability to read and write, then I feel of what needed to be done. Like most about the teaching of moviemaking we should get beyond a definition “visual literacy” teachers, he thought as a tool that kids can use to explore of visual literacy that is limited his job was to inoculate everyone their interests, and a means of to the ability to watch a movie,” against the dangers of TV. But the communication for reporting their Schoonmaker says. “Kids are full project evolved into something very research and expressing their of ideas and images they want to different. “The kids were already thoughts and opinions.” put up on the screen.” He points to sensitive and savvy about TV and For more than a dozen years, the example of a third-grade social movies—and frankly they were bored Schoonmaker has worked with studies class he worked with. “The with me telling them how to watch teachers and children in primary teacher was reluctant, and who could what was on the screen,” he says. and secondary classrooms in the blame her? What kind of movies “They wanted to get their hands Northeast, testing his ideas on how could third-graders possibly make on the equipment and celebrate it the attraction that children have for for social studies?” he says. “But and use it and do it. All that energy film and video can be harnessed as the students came up with a time gave me a boost and taught me a a force in their learning. During this travel concept—not a documentary, lot, but most importantly, they were time, he has seen video equipment as most adults would have done, expressing the movies in their minds. become progressively smaller, but a fantasy film—to report on We can do a lot with that kind of lighter, less expensive at the entry what they had learned about foreign energy.” cultures. Their choices of costumes,18
  21. 21. Media and the American Child Released This Spring Media and the American Child, co-authored by Newhouse professor George Comstock and Newhouse alumna Erica Scharrer G’98, was released by Academic Press this spring. Written at the request of the publisher, the book is a revision of Comstock’s 1991 Television and the American Child. Using social scientific research, the book investigates By Wendy S. Loughlin the role of the media in the lives of children and adolescents and answers a number of pressing and timely questions: How much time do young people spend with TV, radio, video games, the Internet, magazines, and other media forms, and what are their favorite content choices? How are gender, race, violence, and sex (among other attributes and topics) depicted in the media most popular with young audiences? How do media serve as socialization agents, teaching children and adolescents about gender roles, about politics, and even about fashion and appearance? What and how do young people learn from television and other media, and how does time spent with media relate to their performance in school? And how do children and adolescents understand, evaluate, and respond to advertising? Comstock is S.I. Newhouse Professor, an endowed chair position he has held since 1993. He was science advisor to the Surgeon General’s Scientific Advisory Committee on Television and Social Behavior that issued the 1972 federal report “Television and Growing Up: The Impact of Televised Violence.” From 1991 to 1993, he served as chair of the Department of Journalism and Communication at Chinese University in Hong Kong. Scharrer, who received a Ph.D. from Newhouse in 1998, is currently an associate professor at University of Massachusetts Amherst. She and Comstock have co- authored two other books—Television: What’s on, Who’s Watching, and What it Means (Academic Press, 2003) and The Psychology of Media and Politics (Elsevier, 2005). 19
  22. 22. FROM SENIOR THESIS TO AWARD-WINNING DOCUMENTARY It took more time and hard work than they ever imagined, but it all paid off in the end for television, Blitz and Kahn spent three to four days a week filming and five to six days a week editing for the BY MEGAN HYNES radio, and film (TRF) graduates Matt Blitz ’06 and entire spring semester of their senior year. And what Ben Kahn ’06. Their film, A Walk in the Dark, won became more than a senior thesis class project in the an Achievement in Filmmaking Award for best end, was always more than just making a film for Blitz short documentary at the New York International and Kahn. “We did this to help others and let others Independent Film and Video Festival in November. understand that maybe we’re not all that different,” “Making this film wasn’t easy, and it consumed my Kahn says. “Maybe some people just do things in a life,” Kahn says. “But we were doing a good thing, different way. Walk in their shoes and see.” and that’s why it’s wonderful to receive recognition.” The documentary was created in a class taught The documentary tells the story of SU graduate by TRF professor Richard Breyer. “I’m very proud student Glenn Stewart, who lost his sight 10 years of what they did,” Breyer says. “They took risks to ago in a car accident. “Everyone has a story to be told, make it right, took criticism, and worked hard. There and it needs to be told,” Blitz says. So when Kahn are a lot of films out there, and it’s difficult to be came to him with the idea of making a documentary recognized.” Breyer says he wasn’t surprised Blitz based on a blind student, Blitz was eager to explore and Kahn won the award. “It was a very important the idea further. piece,” he says. Blitz and Kahn shared in the work of filming, Since graduating, Blitz has moved to Los Angeles editing, and producing the 34-minute documentary and is a production assistant for CSI Miami. Kahn chronicling Stewart’s life as a blind student. In lives in New York City and works for Tupelo-Honey the film, Stewart is shown learning to use special Productions. Both agree that winning the award for technologies, interacting with another blind student, A Walk in the Dark has been a positive boost for their meeting SU men’s basketball coach Jim Boeheim careers. “It is definitely a stepping-stone to much and former player Gerry McNamara ’06, and taking bigger things,” Blitz says. a long-awaited trip to New York City. During the “We can’t all be Steven Spielberg or Mark filming process, Stewart quickly became more than Burnett,” Kahn says. “But winning this award was just a subject. “We shot basketball, worked out, got a small step in the right direction.” haircuts, and even went to bars together,” Kahn says.20
  23. 23. by Carol BollKENNETH SPARKS A CAPITAL COMMUNICATOR When Kenneth R. Sparks ’56, G’61 and consider myself one of the luckiest guys ’64 enrolled at Syracuse University as a to have come upon the position.” speech major, he planned on a career in Sparks, who worked with the U.S. radio or television. Instead, he landed in Information Service and the federal Washington, D.C., where his exceptional Office of Economic Opportunity before communication skills proved invaluable joining the Federal City Council, earned in bringing together business, civic, and a master’s degree in television and radio government leaders on projects that and a Ph.D. in mass communications, would transform the landscape of the both from Newhouse, and a juris nation’s capital and touch the lives of doctor degree from George Washington countless people who live there. University. In addition to his consulting As executive vice president of work, he teaches communications law Washington’s nonprofit Federal City at William and Mary College, serves on Council for 30 years, Sparks headed the board of the Federal Reserve Bank of an organization of 200 top business, Richmond, and is consulting with Medstar professional, and civic leaders that was Health and Georgetown University on a created to advocate for the economic and project to establish a life sciences center human needs of the district, which has no in collaboration with the university’s voting representation in Congress. “We medical school and area hospitals. would deal with top corporate people Sparks’s work on behalf of and top government people,” he says. Washington, D.C. has not gone “And we would have to do everything by unnoticed: He was named Washingtonian persuasion, because there’s no law that of the Year in 1987, and last fall he was says they have to work with us.” inducted into the Washington Business Among the group’s accomplishments Hall of Fame. A former U.S. Marine, he during his tenure: construction of the also is a recipient of the Marine Corps MCI (now Verizon) Center, redevelopment Scholarship Foundation’s Globe and of Union Station, and development of Anchor Award. In accepting the award, he the International Trade Center at the indulged another love of his—music—and Ronald Reagan Building, among other penned a composition titled “What It projects. The group also advocated for Means To Be Marines.” The song was so the development of low- and moderate- well received that sheet music and CDs income housing, drug treatment of the composition are sold at the Marine programs, and education reforms. Corps Museum. “We worked with lots of interesting While the many building projects that people—and we had really exciting Sparks helped bring to fruition may be projects that we worked on,” says Sparks, the most visible accomplishments of his who retired from the council in 2004 and long tenure on the Federal City Council, he now heads his own management and says it’s the work on behalf of residents consulting company. “It was fantastic— that has proved most rewarding in the for instance, helping to build a $10 long run. “We created jobs that enabled a billion subway system for the nation’s lot of people to be productive and able to capital and redoing Union Station as care for their families,” he says. “We were a centerpiece of commerce as well as able to do a lot of really good things for a transportation. It was fascinating stuff. I lot of people.” 21
  24. 24. When alumnus Dave Gorab joined Sirius explore possible collaborations with the Satellite Radio three years ago, the Philadelphia Orchestra, where he worked fledgling company had about 150,000 in public relations. “I soon found that subscribers. Today that number has the folks at Sirius shared my passion for exceeded 6 million, and it continues to listener-based radio,” he says. “I’ve always grow. And Gorab, along with several other believed that radio has a responsibility Newhouse alumni, is enjoying the ride. to both entertain and educate. I take that “It’s a great place to work,” Gorab responsibility very seriously, and it’s a vital Dave Gorab (l), Brian Atwood, and Ryan Sampson says of Sirius, a pay-for-service satellite part of my programming philosophy.” radio enterprise that offers subscribers In his sixth year at Sirius, Atwood Alumni Find more than 130 channels of specialized programming. “I was excited by the chance says the commercial-free aspect of the music channels gives him a freedom he Challenges and Plenty of to come here because I believe in it. It’s really the essence of why I got into radio. You can be creative, wouldn’t otherwise have. “We can include some formats traditionally not considered lucrative in commercial radio,” he says. Fun at Sirius Radio break new ground, and be an important part of people’s lives.” “Even the more challenging areas like contemporary works and opera are fair Gorab is one of several Syracuse game. I love having the opportunity to By Carol Boll University alumni working at Sirius, a share that with our subscribers.” company that claims to be “changing the Alumnus Ryan Sampson works the way people listen” to radio. It’s one of two other end of the music spectrum, serving satellite radio companies in the United as format manager for Sirius Hits (top States—the other being XM Satellite 40) and Super Shuffle, an eclectic mix of Radio—and its service is based on a music that spans genres. He also programs concept similar to cable television, offering Celebrity Shuffle, which features music subscribers access to 69 commercial-free selected by various artists themselves. music channels and 65 channels of sports, Sampson applied for the position with news, talk, and entertainment. Subscribers Sirius two years ago after getting a call pay a fee, usually monthly, and tune in to from alumnus Rich Vilchitski, who was Sirius via receivers that are available moving to a position as on-air personality. through various retail outlets. As director Joining the new company “was a little of talk programming at Sirius, Gorab is scary,” Sampson admits. “Not everybody part of a team that produces content that knew what it was all about, and some includes current events and public affairs, people couldn’t even pronounce its name. political talk, comedy, and various special- But it was an opportunity to do something interest channels. “We work to create new and make a difference, and I couldn’t targeted talk stations to deliver the most turn it down.” He hasn’t regretted it, he choice and the most options for listeners,” says. “It’s pretty much the best radio job Gorab says. “We want to make sure every you can have, because you have the ability interest is served.” to do ‘good radio.’ Here, you can program Likewise, music channels cover a something that’s entertaining and that you range of genres, including jazz, country, can be passionate about.” hip-hop, Latin, and rock. Alumnus Brian Atwood agrees. “I like to think that Atwood, who graduated from SU with a Sirius has brought back the thrill of dual major in public relations and music listening to the radio,” he says. “I enjoy history/fine arts, is format manager for it as a listener, and, as the company three of the classical music channels— continues to grow, I enjoy my job even Symphony Hall, Metropolitan Opera Radio, more. It’s just an exciting place to be.” and Sirius Pops. He first visited Sirius to22