New Tricks For Social Media Part 1 11.12.09 Rev


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Presentation for 11.12.09 The Dynamic Duo: Online and Offline Communications Workshop presented by New Tricks and Margo Geller and Associates

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  • Thanks Why we decided to do workshop
  • - Self Stalking - Your google is your brand - Seth Godin - Google me
  • 1.6 million new blog posts every day Google remove from search engine
  • Makes it easier to find you and improves your Search Engine ranking Linked – add website Facebook now has More than 300 million active users Dynamic Duo
  • First 3 if you have website
  • New Tricks For Social Media Part 1 11.12.09 Rev

    1. 1. The Dynamic Duo: Online and Offline Networking
    2. 2. The Dynamic Duo: Online and Offline Networking <ul><li>The Google Gods – Dene </li></ul><ul><li>Claim Yourself - Dene </li></ul><ul><li>Have Your Own Website - Judi </li></ul><ul><li>Traditional Communication Tools - Margo </li></ul>
    3. 3. The Google Gods Self or Ego Surfing
    4. 4. The Google Gods <ul><li>Anyone can say anything online </li></ul><ul><li>Find your skeletons </li></ul><ul><ul><li>If it’s inaccurate or slanderous, contact the site to remove it </li></ul></ul><ul><ul><li>If it’s a matter of public record, do damage control </li></ul></ul><ul><ul><ul><li>Address it </li></ul></ul></ul><ul><ul><ul><li>Fight the bad with the good </li></ul></ul></ul><ul><li>What if you find nothing or social only ? </li></ul><ul><li>Online presence needs to reflect your Professional Identify / Brand </li></ul>
    5. 5. Stake Your Claim on the Internets
    6. 6. Claim Yourself – Vanity URLs <ul><li>Linked in - </li></ul><ul><ul><li>instead of </li></ul></ul><ul><li>Twitter - </li></ul><ul><ul><li>instead of </li></ul></ul><ul><li>Facebook - http:// </li></ul><ul><ul><li>instead of </li></ul></ul><ul><li>Flickr - </li></ul><ul><ul><li>instead of </li></ul></ul>
    7. 7. Claim Your Site or Yourself <ul><li>If you have a Website </li></ul><ul><ul><li>Add URL - </li></ul></ul><ul><ul><li>Webmaster tools - submit site map / view search - </li></ul></ul><ul><ul><li>Analytics – see visitors on map, etc.. - </li></ul></ul><ul><li>Even if you don’t have a Website yet – </li></ul><ul><ul><li>Alerts – lets you know what people are writing about you - </li></ul></ul><ul><ul><li>Business Center – google search displays map - </li></ul></ul><ul><ul><li>Google Profile – onsite hub – lets you connect all of your sites - </li></ul></ul>
    8. 8. Claim Your Site These tools are all F-R-E-E ! <ul><li>Yahoo - site submit - </li></ul><ul><li>DMOZ – Open Directory Project - </li></ul><ul><li>Technorati – - Technorati’s tagging mechanism is SEO friendly – but you gotta claim your site & feed it </li></ul><ul><li>Website Grader - - free seo tool - It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective. </li></ul>
    9. 9. Claim Yourself - Google Profile <ul><li>‘ Social Hub’ - displays your name and links to all your sites </li></ul><ul><li>If you have an account with Google, including Gmail, you already have a profile.  Type in ‘me’ </li></ul><ul><li>Google profile – </li></ul><ul><li>Enable profile to be searchable </li></ul><ul><li>Displays profile badge at the bottom of the first page of your search results </li></ul><ul><li>Allows people to send you a message without displaying your email address </li></ul>
    10. 10. On-line Makeover
    11. 11. Know Your Avatar <ul><li>Who are you? </li></ul><ul><ul><li>Casual </li></ul></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>Alternative </li></ul></ul><ul><ul><li>Spiritual </li></ul></ul><ul><ul><li>Sexy </li></ul></ul><ul><ul><li>Old/Young </li></ul></ul><ul><ul><li>Male Female </li></ul></ul><ul><li>Who are your Clients? </li></ul><ul><ul><li>Small Business </li></ul></ul><ul><ul><li>Corporate Types </li></ul></ul><ul><ul><li>Escapees from Cubicles </li></ul></ul><ul><ul><li>Weight loss </li></ul></ul><ul><ul><li>Health Issues </li></ul></ul><ul><ul><li>Marriage/Dating </li></ul></ul><ul><ul><li>Retirement </li></ul></ul>
    12. 12. With Your Avatar in Mind… <ul><li>Seek advise about the proper outfit </li></ul><ul><li>Choose the right setting. </li></ul><ul><li>Engage a Photographer with experience. </li></ul>
    13. 13. Your Brand: Meet Annie From International Coach Federation Alternative Healthcare Provider Hospital Administrator Business Owner Non-Profit Experience
    14. 14. Your Brand: Meet Annie Healthcare Provider? Hospital Administrator? Business Owner? Non-Profit Experience? Purple & Orange? Water Lilly? Candles? Hmmmmm......
    15. 15. Your Brand: Which Annie??? Healthcare Provider Hospital Administrator Business Owner Non-Profit Experience Purple & Orange? Water Lilly? Candles? Hmmmmm......
    16. 16. Your Brand: Which Annie???
    17. 17. Your Brand <ul><li>A Consistent On-line Presence </li></ul><ul><li>Print our a copy of your Website, Your On-line Profiles, Coach Federation, Linked-In, Facebook </li></ul><ul><li>Examine them and Seek Feedback from Friends and Mentors. </li></ul>
    18. 18. Today’s Market is Tough <ul><li>Why not have the best web presence? </li></ul><ul><li>But I don’t know how! </li></ul><ul><li>It’s the best I can do. </li></ul><ul><li>I found a free template. </li></ul><ul><li>I am not technical. </li></ul><ul><li>It will be expensive. </li></ul>
    19. 19. You are in Luck! <ul><li>Out with the Old </li></ul><ul><li>Brochure Style Websites </li></ul><ul><li>Must mock up completely before beginning to code in html and css. </li></ul><ul><li>Once coded they hard to change the style. </li></ul><ul><li>The content remains, once someone visits they don’t come back. </li></ul><ul><li>And search engines do not come back either. </li></ul><ul><li>There are templates out there easy to set up – They look like it. </li></ul><ul><li>Even web designers don’t go back to their static sites to update. </li></ul>
    20. 20. You are in Luck! <ul><li>In with the New! </li></ul><ul><li>Content Management Style Websites </li></ul><ul><li>Built on a Data Base. </li></ul><ul><li>Iterative Design Process. </li></ul><ul><li>Once completed easy to change. </li></ul><ul><li>The content changes, people come back and even subscribe. </li></ul><ul><li>Search engines love the visits and linking. </li></ul><ul><li>There are templates out there, easy to set up – They look like it. </li></ul><ul><li>You need a professional to set it up then YOU maintain it. </li></ul>
    21. 21. Content Management Site Header Text goes here More Text goes here Footer Themes Categorized for the Archive
    22. 22. Static Brochure Websites Header Text goes here More Text goes here Footer
    23. 23. Static Brochure Websites Header Text goes here More Text goes here Footer NO ARCHIVE
    24. 24. Content Management Websites <ul><li>Typical “Blog” </li></ul><ul><li>Format. </li></ul> Header Sidebar Most Recent Post Second Most Recent Post Third Most Recent Post Footer
    25. 25. Content Management Websites <ul><li>But CMS sites </li></ul><ul><li>Don’t have to </li></ul><ul><li>Look like </li></ul><ul><li>Blog sites. They </li></ul><ul><li>Can look like </li></ul><ul><li>traditional </li></ul><ul><li>brochure style </li></ul><ul><li>static sites. </li></ul>
    26. 26. Content Management Websites <ul><li>Or they can </li></ul><ul><li>have static </li></ul><ul><li>Front pages </li></ul><ul><li>with </li></ul><ul><li>dynamic </li></ul><ul><li>sidebar info. </li></ul>
    27. 27. Content Management Websites <ul><li>Or they </li></ul><ul><li>can have </li></ul><ul><li>Blog front </li></ul><ul><li>pages and </li></ul><ul><li>dynamic </li></ul><ul><li>sidebar </li></ul><ul><li>info. </li></ul>
    28. 28. Get Yourself a Blog/Website <ul><li>Even Dogs have blogs, so why not you? </li></ul>
    29. 29. Get Yourself a Blog/Website Static Brochure Site Nice Professional look Good clear content. Consistent to client profile Articles are only pdf file links Search Engine not so good Can’t update it herself Doesn’t say what she does
    30. 30. Get Yourself a Blog/Website <ul><li>Static front page & sidebars </li></ul><ul><li>Articles are now in database and can be added to. </li></ul><ul><li>Search Engine will be good </li></ul><ul><li>Margo can update it herself. </li></ul><ul><li>She can post her articles to Facebook, Linked-In, Twitter </li></ul><ul><li>with one click. </li></ul><ul><li>Since she had good graphics and content and design, it took less than two hours to port her site over to the WordPress format! </li></ul>
    31. 31. Getting Your Social Groove On <ul><li>1. Publish </li></ul><ul><li>2. Contribute </li></ul><ul><li>3. Promote </li></ul><ul><li>4. Comment </li></ul><ul><li>5. Network </li></ul>
    32. 32. Get Yourself a Blog/Website <ul><ul><li>Integrated Blog-Content Management Site </li></ul></ul><ul><ul><li>Or it may have a Blog Style Front Page or a combination. </li></ul></ul><ul><li>For examples see: </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    33. 33. Getting Your Social Groove On <ul><li>Publish </li></ul><ul><li>Worthy Content </li></ul><ul><li>Post regularly </li></ul><ul><li>Don’t give up </li></ul>