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Get Yourself an On-Line Makeover

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Workshop Given by Judi Knight and Dene Shepherd of New Tricks to Georgia Coaches Round Table Workshop November 14, 2009

Published in: Business, Technology, Design
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Get Yourself an On-Line Makeover

  1. 1. On-line Makeover
  2. 2. Know Your Avatar www.newtricks.me <ul><li>Who are you? Who are your clients? </li></ul>
  3. 3. Your Brand: Meet Annie www.newtricks.me From International Coach Federation Alternative Healthcare Provider Hospital Administrator Business Owner Non-Profit Experience
  4. 4. Your Brand: Meet Annie www.newtricks.me Healthcare Provider? Hospital Administrator? Business Owner? Non-Profit Experience? Purple & Orange? Water Lilly? Candles? Hmmmmm......
  5. 5. Your Brand: Which Annie??? www.newtricks.me Healthcare Provider Hospital Administrator Business Owner Non-Profit Experience Purple & Orange? Water Lilly? Candles? Hmmmmm......
  6. 6. Your Brand: Which Annie??? www.newtricks.me
  7. 7. Your Brand: Laurie www.newtricks.me Is Laurie an acting or dating coach? No she is an executive coach! Not a good photo for her clientele.
  8. 8. Your Profile + Your Ideal Client Profile +Your Design = Your Brand <ul><li>Determine your brand. </li></ul><ul><li>Get good photos. </li></ul><ul><li>Create a consistent on-line presence. </li></ul><ul><li>Print our a copy of your website, your on-line profiles, Linked-In, Facebook etc. </li></ul><ul><li>Examine them and seek honest feedback from friends and mentors. </li></ul>www.newtricks.me
  9. 9. Today’s Market is Tough www.newtricks.me <ul><li>Why not have the best web presence? </li></ul><ul><li>But I don’t know how! </li></ul><ul><li>It’s the best I can do. </li></ul><ul><li>I found a free template. </li></ul><ul><li>I am not technical. </li></ul><ul><li>It will be expensive. </li></ul>
  10. 10. You are in Luck! <ul><li>Out with the Old Brochure Style Site </li></ul><ul><li>Must mock up completely before beginning to code in html and css. </li></ul><ul><li>Once coded they hard to change the style. </li></ul><ul><li>The content remains, once someone visits they don’t come back. </li></ul><ul><li>And search engines do not come back either. </li></ul><ul><li>There are templates out there easy to set up – They look like it. </li></ul><ul><li>Even web designers don’t go back to their static sites to update. </li></ul>www.newtricks.me
  11. 11. In with the New…… <ul><li>We WordPress! </li></ul><ul><li>Content Management Style Websites </li></ul><ul><li>Easy to implement. </li></ul><ul><li>Easy to maintain. </li></ul><ul><li>Dynamic and tied into social media. </li></ul><ul><li>Search engines love them. </li></ul>www.newtricks.me
  12. 12. Even dogs have blogs and great SEO! www.newtricks.me
  13. 13. Static Brochure Style Websites www.newtricks.me Header Text goes here More Text goes here Footer Themes Categorized for the Archive No Data-base
  14. 14. Static Brochure Websites www.newtricks.me Header Text goes here More Text goes here Footer NO ARCHIVE
  15. 15. Content Management WordPress Site www.newtricks.me Header Text goes here More Text goes here Footer Themes Categorized for the Archive Data-base
  16. 16. Content Management Websites <ul><li>Typical “Blog” </li></ul><ul><li>Format. </li></ul><ul><li>Doesn’t have </li></ul><ul><li>to “look” like a </li></ul><ul><li>blog. </li></ul>www.newtricks.me Header Sidebar Most Recent Post Second Most Recent Post Third Most Recent Post Footer
  17. 17. Content Management WordPress Websites <ul><li>They can look like </li></ul><ul><li>traditional </li></ul><ul><li>brochure style </li></ul><ul><li>static sites but </li></ul><ul><li>with behind the </li></ul><ul><li>Scenes database </li></ul><ul><li>capability. </li></ul>www.newtricks.me
  18. 18. Content Management WordPress Websites <ul><li>CMS sites </li></ul><ul><li>can have </li></ul><ul><li>blog front </li></ul><ul><li>pages and </li></ul><ul><li>also dynamic </li></ul><ul><li>sidebar </li></ul><ul><li>info. </li></ul>www.newtricks.me
  19. 19. Good Branding and Design For Entrepreneur Networking Coach www.newtricks.me Nice Professional look. Consistent to client profile. Good clear content. Doesn’t say what she does. Static brochure site. Articles are only pdf file links. Search engine not so good. Can’t update it herself.
  20. 20. Get Yourself a Blog/Website www.newtricks.me <ul><li>Static front page & sidebars </li></ul><ul><li>articles are now in database and can be added to. </li></ul><ul><li>Search Engine will be good </li></ul><ul><li>Margo can update it herself. </li></ul><ul><li>She can post her articles to Facebook, Linked-In, Twitter </li></ul><ul><li>with one click. </li></ul><ul><li>Since she had good graphics and content and design, it took less than two hours to port her site over to the WordPress format! </li></ul>
  21. 21. Getting Your Social Groove On <ul><li>Publish </li></ul><ul><li>Worthy Content </li></ul><ul><li>Post regularly </li></ul><ul><li>Don’t give up </li></ul>www.newtricks.me
  22. 22. What we do: More than just web designers. Business Internet Marketing Coaches. Branding and Logo Development. Graphics and Web Design. Marketing Consulting. Newsletters. Set it up and teach you how. For examples see: www.newtricks.me www.wordpress.org/showcase

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