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Florist Web-Site Make-Over Tips

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Part 2 of a presentation given on behalf of Linda Knight and Carlstedt's Atlanta, Wholesale Flowers, on November 19th, 2008 by Judi Knight of New Tricks. See part I on Social Media for Florists, by Dene Shepherd.

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Florist Web-Site Make-Over Tips

  1. 1. Florists Get An On-line Makeover
  2. 2. Checking You Out www.newtricks.me <ul><li>Doing a presentation on Social Media to Florists. </li></ul><ul><li>Didn’t know much about Floral industry. </li></ul><ul><li>I decided to check into what was out there on the Internets! </li></ul><ul><li>Researcher Bias: </li></ul><ul><li>My expectation is that florists are creative, and have good design sense. </li></ul><ul><li>Started local research Googling florists on the invite list - a random selection of local Atlanta florists. </li></ul><ul><li>Results: </li></ul><ul><li>85% FTD, Teleflora, templates that all look alike! $ </li></ul><ul><li>10% Static brochure style custom sites. $-$$ </li></ul><ul><li>10% Brochure with flash graphic custom sites. $$$$ </li></ul><ul><li>0% Content management sites custom tied to social media. $-$$ </li></ul>
  3. 3. Checking You Out www.newtricks.me 65% Were nearly identical FTD or Teleflora template websites
  4. 4. Checking You Out www.newtricks.me 65%Were nearly identical FTD or Teleflora template websites
  5. 5. Checking You Out www.newtricks.me Some had more than one version of the FTD template websites. This version comes up from the FTD Florist listings.
  6. 6. Checking You Out www.newtricks.me They must not know that this one is what comes up in a search
  7. 7. Checking You Out www.newtricks.me A little different, but just a different template site.
  8. 8. Checking You Out www.newtricks.me This one was unique and I got excited!
  9. 9. Checking You Out www.newtricks.me It was a splash screen with a nice branded modification of the same template.
  10. 10. Checking You Out www.newtricks.me I found a few that were custom sites. I found a few custom sites – This one with lots of Flash movement
  11. 11. Checking You Out www.newtricks.me And, it has embedded the template pages within its high end custom site.
  12. 12. Checking You Out www.newtricks.me I found just a few brochure style sites that did not use the template.
  13. 13. Checking You Out www.newtricks.me Another custom brochure style site.
  14. 14. Checking You Out www.newtricks.me I found just a few that are not template sites Truly a brochure style site with a wonderful brochure design! However, poor functionality. The links below are to galleries. No ‘About’ or ‘Services’ page, ‘Articles’, ‘Posts’ or links to Social Media.
  15. 15. Today’s Market is Tough. www.newtricks.me <ul><li>So why not have the best web presence out there? </li></ul><ul><li>We use the __template. </li></ul><ul><li>But I don’t know how! </li></ul><ul><li>It’s the best I can do. </li></ul><ul><li>I am not technical. </li></ul><ul><li>It will be expensive. </li></ul>
  16. 16. To stand out from the crowd you need a website that: <ul><li>is pleasingly designed with your logo, colors and photos. </li></ul><ul><li>is easy to navigate. </li></ul><ul><li>Showcases your unique capabilities. </li></ul><ul><li>you can update and maintain yourself. </li></ul><ul><li>can easily link to Twitter, Facebook etc.., </li></ul><ul><li>allows you to find new clients and nurture an on-going relationships with them. </li></ul><ul><li>You need NEW TECHNOLOGY, a content management website. </li></ul>www.newtricks.me
  17. 17. Static Brochure Websites www.newtricks.me Header Text goes here More Text goes here Footer NO ARCHIVE
  18. 18. Content Management- WordPress Site www.newtricks.me Header Text goes here More Text goes here Footer Themes Categorized for the Archive Data-base
  19. 19. Content Management- WordPress Site www.newtricks.me Themes Categorized for the Archive Data-base
  20. 20. Content Management- WordPress Site www.newtricks.me Themes Categorized for the Archive Data-base … scrolling down the page from previous slide
  21. 21. Content Management- WordPress Site www.newtricks.me Themes Categorized for the Archive Data-base … scrolling down the page from previous slide
  22. 22. What we do: More than just web designers. Business Internet Marketing Coaches. Branding and Logo Development. Graphics and Blog-Web-Design. Mailing List/Newsletters. Social Media Set it up and teach you how. For examples see: www.newtricks.me www.wordpress.org/showcase

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