Integrating Facebook with Your Websites Presented by: & courtesy of:"Like" us on Facebook for more tips & tricks : http://www.facebook.com/NewNectar
WHY?Its important to understand "why" were using Facebook instead of just getting straight to the shiny new tools.
Why Facebook & What Can It Do for ME?Facebook is unique among the social networking platforms, lets explore:
Word-of-Mouth MarketingWord-of-mouth marketing. As businesses, we know & intuitively understand why this type of marketing is so powerful. Billboards & adcampaigns are nice -- but word of mouth is just that -- straight from the horses mouth! This type of marketing is credible. We trustwhat our friends & family tell us!
Online social networking platforms (like Facebook,) allow word-of-mouth marketing to spread farther, faster!So we "get" why Word-of-Mouth Marketing is powerful ofﬂine -- online it retains that power, and it gains tremendous reach!We already know that social networks are connected, and that information can spread rapidly from person to person. But on a moremicro-level, lets look at one example. Lets say I enjoy sushi that I just tried at a new restaurant....
I wouldn’t do this:I wouldnt start ﬂipping through my rolodex and calling friends & colleagues just to say that I LOVE this new sushi place. That would beawkward.
But I would do this:But it isnt awkward or unusual to spread this information like this.
It’s also about: Location, Location, Location!The second key thing about social media is the access it gives you on a daily basis.
Prime Real Estate on Facebook is the Newsfeed ... Your brand, your info .... right in the heart of the people & information that matter most.Notice my newsfeed. I have information about people I care about a great deal. I get updated on their lives.... from the mundane tothe miraculous. And right in the middle of it? An update for a business I "like". The newsfeed puts your business -- your brand, yourmessage -- right in the heart of what people care about the most! Now thats POWERFUL!
In order to have access to this prime real estate.... you need to have people “like” your page....In order to get in this valuable spot, all you have to do is get people to "like" your page. So, amazing access plus supersized word-of-mouth marketing. Sounds pretty good, right?
We’ve covered why.... so, HOW do we do it?Now that we understand the value of Facebook -- lets take a look at how we can integrate this powerful platform with our websites.
1. Facebook Page 2. Applications 3. Widgets 4. Open GraphHere are some core ways. Of course, there are others, and as with anything with Facebook, things are likely to evolve & change. Butthis is a solid place to start.
The Facebook “Page” is at the Core of a Business’s Facebook PresenceThe best place to begin is the Facebook "Page". Pages arent just for businesses (celebrities, musicians, & politicans use them too,)but they are the most robust tool that Facebook offers for businesses. They are truly the core of a Facebook presence for a business.So, whats so great about a page?
Brand engage engage interact accessPages allow you to engage with your audience. Similar to a personal proﬁle, a page has a window that allows you to type a status &share a photo or link. This is the main information that makes its way to those aforementioned "newsfeeds." Below that, we see the"wall". Here we can interact with people that like our page and see insights (analytics) for each post. Here on the left side, we see ourlogo -- this is the logo that will appear next to every post. As with any online presence --- consistency in branding is key. We alsohave other options to customize the page, and we can see the total number of people that "like" our Facebook page.
You can customize your page...I mentioned you can customize your page. Here you see that weve ported dynamic content from our website (www.newnectar.com)directly to our Facebook tab. This appears under a custom tab called "New Nectar." Facebook allows you to direct ﬁrst time visitors toa custom tab like this -- and people that are already fans of your page can click over to the tab at any time.
This is (now) done via apps & iframesThe customizing in this case is done via an application. Its also accomplished because now (ﬁnally!) Facebook allows for the use ofiframes. This is an improvement on FBML, which is being phased out on the site.
iframes = awesomeiframes are awesome because they allow us to display whatever content we want directly on Facebook. So, websites or portions ofwebsites, store fronts, blogs, etc... anything is possible!
Widgets & Badges Use on websites & blogs. Just one click to “like” and you have access to another newsfeed! Communicates you’re on FB & you value interaction & engagement.Now that weve seen ways you can display your website on Facebook, lets look at some of the ways you can integrate Facebook withyour website. The ﬁrst is the "like box" we see here. This is technically a part of the "open graph" , which well discuss in a second,but really, this is just a widget that can be plugged into your site with basic HTML.
The “Open Graph”the Open Graph.... this is Facebooks attempt at ruling the world... or, at least the internet. The open graph allows you to integrateparts of the Facebook experience with your website. Here we are looking speciﬁcally at social plugins which are a part of the opengraph. There are many social plugins, and many other things you can accomplish with Facebooks API, but lets look at the core itemsyou would likely use.
The “like” button......The Like Button. Liking a page or content item will do a couple things: it will show that you or your friends "like" something, and it willthen also publish this information on Facebook. This is similar to the "share" button that is likewise being phased out in favor of "like".On a deeper level, it is possible to actually keep track of everyone that "likes" a certain page, or say -- a certain type of product. Thiswould allow you to concentrate future marketing attempts on them. Interesting stuff that is still evolving.
comments....Comments. In this example, I have commented on a blog on our website. The comment appears on the site (and, commenting likethis does NOT require any login or registration on the part of commenter,) and it also appears on Facebook.
recommendations, login & registrationLets look at two more ﬁnal pieces of the open graph. Recommendations is newer and pretty neat. It suggests information that I mightﬁnd interesting on a website.Login & registration are related. Both allow users to connect with your site without ﬁlling in a new proﬁle/ registration. Its easier forthem and easy translates into more registrations & interactions.
Integrating Facebook with Your Websites More info available: in the white paper online at www.newnectar.com on Facebook at www.facebook.com/newnectar on twitter at @smmjennThere you have it! There are a ton of awesome ways to integrate Facebook with your website. Weve just scratched the surface onwhat is possible. If you want to learn more, or have speciﬁc questions, please dont hesitate to visit our site at www.newnectar.com orto email me at any time at email@example.com. Of course, since this is all about social media, you can also connect with me onTwitter (@smmjenn) or on Facebook at www.facebook.com/newnectar. Thanks for your time & good luck with all your Facebookendeavors!