Why Online Brand Protection Is Important?

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Be it networking, information sharing or shopping it is all happening online today. With the social web and social networking sites becoming prominent globally, business houses utilize this technology to reach their target audience.

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Why Online Brand Protection Is Important?

  1. 1. Why Online Brand Protection Is Important?Be it networking, information sharing or shopping it is all happening online today. With the socialweb and social networking sites becoming prominent globally, business houses utilize thistechnology to reach their target audience. This easy access to the internet and the social web hasalso made it easy for the cyber criminals come up with counterfeit or phony websites withfraudulent practices. This has made business organizations cautious about their brand names andmakes use of protective measures to steer clear of any brand violation.Being careless and casual about online brand management and protection can lead to crucialconsequences such as identity theft, online counterfeiting, trademark dilution, cyber squattingand many more. The brand of a company is a symbol, a trademark that holds a promise and mostimportantly an identity. People identify a brand name with reliability, durability, style, efficiencyand the like. Similarly the brand image also speaks about the brand heritage that translates itsexpertise and excellence in its area of specialization that distinguishes the brand from othermarket players.Service providers today have introduced advanced online brand solutions that efficiently monitorthe open market for buy/sell lists of products and part numbers by utilizing search agents. This inturn helps them to keep a track of the detailed market information from a wide selection ofmarket source types that comprises: ● Independent and gray market web sites ● Trade boards ● Auction sites ● Franchise and large distribution websites ● B2C sites
  2. 2. ● B2B sitesThe data gathered by the solution is provided via a website directly to the end user in a compact,multi-dimensional form from which they can create personalized dashboards, reports views andalso user formatted data export files. All essential information can be accessed and used within anintuitive user interface. This further enables the investigators to set up and manage case historiesand assess and understand the correlation between members, suspect companies and contacts.The moment you have a brand name, the best way to secure the name, logo or the graphic is toregister the same as a trademark in companies where you are going to use it. A trademark that issuccessfully registered acts as an efficient medium to secure third party intruders andcounterfeiters from using similar marks for any other goods or services. In addition, high-endonline brand protection solutions will enable you to detect and combat product counterfeiting andstrengthen the distribution channels in an efficient manner.Read More About: enterprise risk management, Anti-Fraud, Anti-Counterfeiting

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