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Define the Right Customized Anti Counterfeiting Solution

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Counterfeiting is one of the largest and most prevalent threat affecting businesses worldwide, thus one of the most crucial areas that needs to be monitored rigorously by manufacturers. Pharmaceuticals, toys, furniture, software, electronics etc. have all fallen prey to counterfeiters at some point of time or other.

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Define the Right Customized Anti Counterfeiting Solution

  1. 1. Define the Right Customized Anti Counterfeiting SolutionCounterfeiting is one of the largest and most prevalent threat affecting businesses worldwide, thus oneof the most crucial areas that needs to be monitored rigorously by manufacturers. Pharmaceuticals,toys, furniture, software, electronics etc. have all fallen prey to counterfeiters at some point of time orother. In case of pharmaceutical and food products, the aftermath of duplication can be even worse, attimes resulting in loss of lives. Counterfeiting is so prevalent that it is affecting corporations,governments and consumers alike making, online brand protection and security, very important forglobal industrys fight against this all-encompassing threat. Organizations are spending millions toprotect their brand which if left unprotected can impact the bottom line and also affect the brand.The International Chamber of Commerce estimates that the counterfeiting industry comprises five toseven percent of global trade and is worth roughly US$ 450 to 500 billion. There is a need for stricterprotection laws and harsher punishments for merchants and makers of counterfeit goods. With thesecurity threat graph rising sharply, demand for anti-counterfeit products and services are experiencinga steady rise. Several anti-counterfeit solutions providers are offering high level of security and flexibilityin cost-effective and customized solutions to suit the requirements and budgets of the customers.Without real-time anti-counterfeiting solutions, it is difficult to keep a check on counterfeiting activities.There are number of counterfeiting solutions that can help secure a brand or product and also help buildintegrity. These solutions can help companies protect their brand from counterfeiting and unauthorizeddistribution. They use a combination of market leading technologies to safeguard brands and thesesolutions can also provide protection against such fraudulent products in the market and stop themfrom infringing on your brand.Online counterfeiting solutions can monitor the open market, keep a track of buying and selling ofproducts and through smart search agents, get a wide coverage of the market source and monitoralmost all activities. Market source types include auction sites, large distribution websites, franchisedproducts websites, blogs etc.With counterfeit threats becoming more complex and sophisticated, there is a growing need for multi-layered approach to counterfeiting. These anti counterfeit solutions should not only help in tracking andidentifying counterfeits but also provide effective solutions to deal with brand counterfeiting, astreamlined and compliant management system for IP protection.By factoring the right customized anti-counterfeiting solution, counterfeiters can be defeated and brandowners will benefit from having a much stronger brand and a competitive edge in the market.

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