New media activism presentation


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This is our group presentation for the Master Program Communication for Development within the area of New Media Activism.

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  • Media can be defined both as a medium to communication, interact and promulgate as well as to create meaning. Activism on the other hand is the ability to change or make history. It represents the practice of striving for change from reactionary as well as progressive aims and ambitions. Different forms of media activism are e.g. electronic promotion, culture jamming, and hacktivism. New media activism differs from the traditional activism since being more reliant on technological competence and mobile devices and being more geographically dispersed.
  • Men get more space in the media, and are less often stereotyped in the same way as women are. It is said that instead of giving attention to issues of representation it is argued that more attention should be given to strategies for change. Some approaches normally used are the political approach which highlights conflict and power relations and the countercultural approach which challenges values and norms in a patriarchic society.
    The women’s alternative media have been existing since the 1970s and in recent year’s internet has allowed this to develop even further. Unfortunately this media is often read or noticed by an already committed audience but nevertheless, many of these media have given voices to women who would never been heard in the mainstream media.
    In short, internet has had a positive effect on the women’s debate and has increased the information spread. However, as pointed out, a lot of the information circulating internet is only read by those already engaged in the matter.
  • New media activism presentation

    1. 1. By: C. Schubert, L. Bergman, A. Shulipa and A. GngGroup 5
    2. 2. Outline of the presentation  Purpose with our presentaion  What is New Media Activism?  Gender and Online Activism – new opportunities for women?  Online vs. Public Activism  Intellectual property perspectives  Surveillance – there are two sides  Hacktivism  Summary of our literature review
    3. 3. What is the purpose of this? The increasing influence and impact that the tool – internet – has have to continously be scrutinized, researched and discussed. Otherwise we won’t be able to keep up.
    4. 4. New Media Activism - Definition New media activism differs from traditional activism since being more reliant on technological competence and mobile devices and being more geographicall y dispersed. Media is: - Medium to communicate - Interact and execute - Create meaning Activism is: - The intent to change or make history.
    5. 5. Gender in the context of new media activism
    6. 6. Gender and New Media Activism  The percentage of women included as news subjects only increased from 17 percent to 24 percent between the years of 1995 and 2010.  Only 4 percent of the news stories published online challenges gender stereotypes while 42 percent reinforce them
    7. 7. Online vs. Public Sphere Activism Can this type of activism lead to social/political change? Or is it only public sphere activism that can create an impact?
    8. 8. What really makes a difference?  New opportunities  Risk of ’Slacktivism’  Extract the strengths from both sides  Steps forward
    9. 9. Perspectives of Intellectual Property in Media Activism  Three key issues being examined here;  firstly, the commodification of that process;  secondly, the issues of propriety and  finally, the diffusion of the private vs. public delineation raising issues of privacy.
    10. 10. Perspectives of Intellectual Property in Media Activism  in particular copyright, increasing creeping commodification of knowledge and the corporatization of its structure (Scholz, 2008:362).  Assertion of ownership over uploads on blogs and social networks, often in the form of an implied license.  E.g., on Facebook, the copyright ownership of that picture is then transferred onto Facebook until it is deleted or the account is closed (
    11. 11. Perspectives of Intellectual Property in Media Activism 2 opposite directions: - <-emergence of the ‘copyleft’ and the creative commons on the one hand - ->Increase copyright assertions –e.g., Digital Rights Managements; expansion of TRIPS plus regimes (from WTO to Bilateral agreements)
    12. 12. Perspectives of Intellectual Property in Media Activism  Diffusion of the dichotomy of private vs. public delineation that raises not only the issues of increasing commodification but also its privacy and the controls of personal autonomy .  Not easy to migrate or leave- entrenched communities and as captive audience –e.g., Facebook  Centralized – means easier to control and manipulate e.g., from targeted commercials to state surveillance.
    13. 13. Perspectives of Intellectual Property in Media Activism  Dichotomy of online and offline lives are also diffused!  Notion of knowledge, its meaning and space is contextualized and contested in cyberspace (Lovink, 2007)  Most coherent global legislation is TRIPS but application is fragmented while regionalism or bi-lateralism add further layer of obligations
    14. 14. Perspectives of Intellectual Property in Media Activism  Regulatory lacuna and global agreement and/or understanding of normative practices  Opportunities for Media Activism But also Challenges  Media Activism –premised on fundamental rights of expression
    15. 15. Surveillance  New tools and technology have opened the door of opportunity for sharing, creating, and distributing content. BUT also - to STEAL content.  Today all the information about the person is in provider’s hands.  People start to worry about their private life. People’s awareness causes deviance and social activity. As a result different social movements appear.  Many organizations and foundations reacted to problems of communication privacy online. They develop toolsets and software that help to protect information.
    16. 16. Hacktivism – What is that? Form ofForm of DigitalDigital ActivismActivism Hacking +Hacking + activismactivism HackingHacking for a causefor a cause RaiseRaise awarenessawareness • Hacktivism – new term used to describe a type of computer hacking for political or social change. • Question: Is hacktivism a truly civil disobedience of the computer age or just a group of bored computer geniuses with too much time on their hands? • Hackers join forces with activists – hacking for a cause. • Hacktivism could be understood as the writing of code to promote political ideology: promoting expressive politics, free speech, human rights, and information ethics through software development.
    17. 17. Summary of our presentation  Public sphere activism has a real competitor  Are those still my pictures? Rights after uploading property  How to protest online but staying inside the law – Hacktivism  How to engage people in both spheres – the future challenge!