New Marketing Summit: Podcasts: The Ultimate Lead Generator

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Podcasts have become one of the most effective ways for companies to educate and reinforce brand messaging. In this session, Glenn will identify the mechanisms that you can use to:
# Convert existing content into podcasts
# Create an audience of subscribing fans to your content
# Generate valuable leads from your podcasts

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New Marketing Summit: Podcasts: The Ultimate Lead Generator

  1. 1. Presenter: Glenn Gaudet Chief Marketing Officer
  2. 2. Podcast Aggregation & Distribution Confidential
  3. 3. Our Brands Confidential
  4. 4. What is a Podcast? <ul><li>Audio & Video Content in Downloadable Format </li></ul><ul><li>Downloaded vs. Streaming </li></ul><ul><ul><li>Device Friendly </li></ul></ul><ul><ul><li>Anytime, Anywhere </li></ul></ul><ul><li>Syndicated or Standalone </li></ul><ul><ul><li>Syndicated is best for distribution </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><ul><li>Podcatchers </li></ul></ul></ul><ul><ul><ul><li>Aggregators </li></ul></ul></ul><ul><ul><ul><li>RSS Readers </li></ul></ul></ul><ul><li>Do You Listen or Watch? </li></ul>
  5. 5. Podcast Consumption (16-54 age demo) <ul><li>Penetration among Internet Users </li></ul><ul><ul><li>21% in 2007 </li></ul></ul><ul><ul><li>49% in 2008 </li></ul></ul><ul><li>USA Frequency </li></ul><ul><ul><li>Daily 16% </li></ul></ul><ul><ul><li>Weekly 37% </li></ul></ul><ul><ul><li>Monthly 20% </li></ul></ul>Worldwide Q1 2008 Consumption Source: Universal McCann - Next Thing Now Report March 2008
  6. 6. Why Podcast? <ul><li>Brand awareness </li></ul><ul><li>Market education </li></ul><ul><li>Message distribution </li></ul><ul><li>Internal/external training </li></ul><ul><li>Increase targeted lead flow </li></ul><ul><li>Drive revenue! </li></ul>
  7. 7. What if I Don’t Podcast? <ul><li>Use existing media </li></ul><ul><ul><li>Webinars </li></ul></ul><ul><ul><li>Telebriefings </li></ul></ul><ul><ul><li>Recorded event sessions </li></ul></ul><ul><ul><li>Recorded company meetings </li></ul></ul><ul><ul><li>Conference Calls </li></ul></ul><ul><li>Create new programs </li></ul><ul><ul><li>Sales messaging and education </li></ul></ul><ul><ul><li>Customer messaging and education </li></ul></ul><ul><ul><li>Channel messaging and education </li></ul></ul>
  8. 8. Create an Audience <ul><li>Existing Marketing </li></ul><ul><li>Widgets </li></ul><ul><li>Social Media </li></ul><ul><ul><li>Buddies </li></ul></ul><ul><ul><li>Ratings </li></ul></ul><ul><li>Search Engine Rankings </li></ul><ul><li>Aggregators like Podcast.com </li></ul>
  9. 9. Generate Valuable Leads <ul><li>Request contact and demo info as the price for consuming FREE content </li></ul><ul><li>Sweeten the pot with a strong CTA - white papers, newsletters etc. </li></ul><ul><li>Be specific about content </li></ul><ul><li>Create unique content to YOUR market </li></ul>
  10. 10. Want to Learn More? <ul><li>Stop by the Podcast.com pod here at the event </li></ul><ul><li>Contact me directly: </li></ul><ul><ul><li>Glenn Gaudet </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>617.401.2417 </li></ul></ul><ul><ul><li>Twitter: glenng </li></ul></ul><ul><li>Visit our web sites: </li></ul><ul><ul><li>http://Podcast.com - Podcast distribution site </li></ul></ul><ul><ul><li>http://Treedia.com - Corporate site </li></ul></ul>

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