Times are tough all over. When marketers are called on to cut budgets, or else, some hard decisions need to be made about how to achieve objectives on a shoestring. This decision-making process is complicated by the fact that Social Media concepts had most marketers on fire with curiosity and ambition just a few months ago. So, what are the "bare essentials" of Social Media Marketing? What's the right mix of internal and external resources? Is it time for a strategy do-over? Should marketers re-trench to old-style marketing approaches? Can marketers still have it all?
Learn what happens when you ask some open questions, build a community platform to capture the conversation, and then implement what your stakeholders actually want.