1.
IMPACTS OF ADVERTISEMENT
SUNNY
SAURAV
SOURABH
RAJ
SURABHI
SONAM
ADITY
SUSMITA
DAS

2.
ADVERTISEMENT
 Advertisement is the non personal
communication of information usually paid
for and usually persuasive in nature about
products, services or ideas by identified
sponsors through the various media.
 The main purpose of advertisement is to
popular their name and impose a good status
in the world.

3.
ADVERTISEMENT
 Nowadays, electronic media has
replaced the print media all over
the world.
 Advertising has evolved into a
vastly complex form of
communication, with literally
thousands of different ways.

4.
TYPES OF ADVERTISEMENT:-
Outdoor Advertisement
Indoor Advertisement
T.V. Commercials
Matrimonials
Public service advertisement

5.
PROS OF ADVERTISEMENT :-
 Introduces a new product in the market
 Expansion of the Market
 Increased Sales
 Fights Competition
 Educates The Consumers
 More Employment Opportunities
 Reduction in the Prices of Newspapers and Magazines
 Higher Standard of Living

6.
CONS OF ADVERTISEMENT :-
It makes us to buy things whether we need or
not.
They make us believe that our dreams will come
true if we use their products.
A lot of advertisements make people depressed
with their ordinary lives, especially those people
who can not afford luxurious life.

7.
IMPACTS OF ADVERTISEMENT :-
 It persuades us to buy things even if we don’t need
them and makes us to overspend.
 Children easily gets carried away and insist parents to
buy what they see in the advertisement.
 Many products like cigarettes and alcohols which are
not good for health are advertised and the
youngsters get used to such harmful products.

8.
EFFECT OF ADVERTISEMENT ON CHILDREN
Stage Theory of Consumer Development :-
 0-2 Years: Beginning Interest
 2-5 Years: Literal Understanding of T.V.
 5-8 Years: Development of negotiation strategies
 9-12 Years: Adult styles of consumption

9.
IMPACT OF ADVERTISEMENT ON YOUNGSTERS :-
 Every face cream advertisement says about
changing the black skin tone color to white.
 Every advertisement makes the adults to
attract them towards opposite sex.
 Social networking website such as Facebook
and Twitter have become a place for
advertisers to create impact on youngsters.

10.
IMPACT OF ADVERTISEMENT ON YOUTH :-

11.
ADVERTISING ETHICS
 Misleading Claims
Advertising claims are
unethical if they are
false, misleading, or
deceptive

12.
ECONOMIC IMPACTS OF ADVERTISEMENTS :-
 There are not only social benefits of
advertising, but it also has some economic
advantages. Without advertising, the media,
including newspapers, television and radio
would never be much strong.
 Advertising provides revenue for
commercial media which would otherwise
need to be funded by the actual consumer
of these mediums

13.
ECONOMIC IMPACTS OF ADVERTISEMENTS :-
 The major economic negative aspect of advertising is
that it boosts the price of goods and services. When
organizations subsidize the mass media with
advertising, we, the purchaser, subsidize advertising by
compensating a grossly increased price for heavily
advertised goods and services.
 An easy example of this is that a bottle of Pepsi or
Coca -cola generally costs two to three rupees for
production while the market price of the product
would be ten rupees. The fact behind this is that a
heavy proportion goes in advertising in television and
print media.

14.
CONCLUSION
Often advertisers use humor in such a way
that they get people to remember the
brand without actually promoting the
product.
It is important to develop your ability to
think critically and independently about the
messages we get from the media and
choose our products wisely.