“For 200 Years Citi’scentral mission has been to enableeconomic progress and to supportour clients in cities.”
Understanding Cities “Our economists have been studying the critical problems of urban communities, searching for explanations of how they developed, and for practical ways to solve them,” - William Spencer, President, First National City Bank, 1972 “Profile of a City: New York” First National City Bank (New York, N.Y.), McGraw Hill, Jan 1, 1972
Cities are Fundamental Aggregation Points of the Global EconomyEconomic strength | Physical capital | Financial Maturity | Institutional effectiveness | Social and cultural character Human capital | Environment and natural hazards | Global appeal Global City Competitiveness Rank Overall Score Rank Overall Score 1 New York 71.4 20 Seoul 60.5 2 London 70.4 22 Montréal 60.3 3 Singapore 70 23 Houston 59.9 4 Paris 69.3 23 Copenhagen 59.9 4 Hong Kong 69.3 25 Vienna 59.8 6 Tokyo 68 25 Dallas 59.8 7 Zurich 66.8 27 Dublin 59.5 8 Washington 66.1 28 Madrid 59.4 9 Chicago 65.9 29 Seattle 59.3 10 Boston 64.5 30 Philadelphia 58.5 11 Frankfurt 64.1 31 Berlin 58.2 12 Toronto 63.9 31 Atlanta 58.2 13 San Francisco 63.3 33 Oslo 57.2 13 Geneva 63.3 34 Brussels 57.1 15 Sydney 63.1 35 Hamburg 56.8 16 Melbourne 62.7 36 Auckland 56.7 17 Amsterdam 62.4 37 Taipei 56.6 18 Vancouver 61.8 37 Birmingham 56.6 19 Los Angeles 61.5 39 Beijing 56 20 Stockholm 60.5 40 Dubai 55.8 Source: http://www.citigroup.com/citi/citiforcities/urban_exchange/n_eiu.htm
Accelerating Urbanization is Driving the Demand for SolutionsThere is a critical need to support cities’ in their ambition to transform, modernizeinfrastructure, improve efficiency and foster sustainable growth and prosperity. Governments are driving joint initiatives to address urban challenges. Corporations – our clients – are focused on strategic growth opportunities in cities.Today 50% of people live in Urban infrastructure needs tocities; by 2050, 70% will. adapt; be more sustainable.The top 150 cities represent City-wide efficiency reform is50% of global GDP. now a pressing priority.A new city the size of London More inclusive access to city-is created each month. wide services is needed. Growth Opportunity Talent
The Urban Challenge and OpportunityOur aim is to be the ideas bank to a city, to share best practices from across ourglobal network, and help cities become more innovative, efficient and competitive.The secular trends that are shaping Citi understands the complexity of By applying the principles of business our time and the recent financial cities and the urban ecosystems transformation and efficiency, we can crisis has spurred governments to that power cities, and can deliver leverage our capabilities and solutions to recognize cities are the seat of solutions that address efficiency deliver relevant, realistic and reliable their economic power reform, social and financial inclusion solutions that fit the infrastructure, social and technology-based modernization. and economic challenges of a city. Megatrends Urban Ecosystems City Administration Connecting citizens, communities, companies and Globalization governments to enable progress. Global commerce is outpacing Roads and Transit City Efficiency GDP growth; Cities have a • Cost optimization multiplier effect on the pace of Ports of Entry • Efficiency reform global trade growth • Infrastructure modernization Energy and Utilities • Service improvement Urbanization • Commercial development Half the world’s people live in Healthcare cities today; Rapid population Citizen / Employee Engagement Education • Convenience growth will require significant • Choice infrastructure investment Social Services • Connectivity • Inclusion Digitization There are 5 billion mobile Safety Business Engagement subscribers (77% of world • Financing population); 1.7 billion do not Regeneration and • Job creation possess a bank account. Development • Economic Development • Equal opportunity
Citi For Cities – Solutions Enabling ProgressWith our network, experience and client relationships across majors cities around the world Citihas practical expertise in implementing large scale transformational initiatives. Urban Infrastructure City-Wide Efficiency Digitization of Modernization Transformation Services Financing Working Capital Retail Services Supply Chains Payments/Billing• Extending risk • Data digitization (ID • People-focused participation through verification, payments, social approach to city-wide partnership (eg. ECAs) interaction) = inclusive access, services• Integrated supply chains convenience, value creation • Mobile-enabled• Best practice success • Intelligent data = predictive cashless transfer (policy, analytics and incentives communities solutions)
Solutions to finance projects Capital raising for cities : municipal bond structuring, debt underwriting, asset monetization, advisory services Project infrastructure finance; public/privateUrban partnershipsInfrastructure Deploy new market tax credits and engage investors and foundations to reduce cost of financing; syndication toModernization extend risk participation Capex finance in partnership with official agencies, eg. ECAs, multilaterals, development banks Bid and performance bond guarantees; working capital optimization through project lifecycle Supply chain finance structure to fund infrastructure replacement/upgrade Consolidated utilities for the Efficient buyers credit program Citi amongst the mandated banks to City of Indianapolis. benefitting both hospital and their equip the first metro line in Santo suppliers in Catalunya, Spain. Domingo. Sell-side advisor on asset sale of Suppliers can expedite cash inflow Funding via Export Agency Finance water and sewer systems Hospitals assured timely payment by for the purchase of rolling stocks for City monetized synergies regional healthcare authority the rapid transit system in the capital 25% reduction in water/sewer rates of the Dominican Republic.
Solutions to become more efficient Transform treasury and cash practices to manage complex payment flows; reform city-wide revenue collection through channel consolidation & automationCity-wide Leverage a city’s spending power and supplier relationships to unlock trapped cash at both ends of the value chain; gain greater control of spending andefficiency improve oversight and management of procurement and travel coststransformation Streamline the administration of core payments Streamline operations, clearance and processing at airports, shipping or customs with the electronification of document handling; the acceleration of trade and financial flows, collection of duties/taxes, payment of refunds, etc. Treasury Bank for the City of Transforming payments / collections Prepaid card programs to replace Warsaw. for the Mexico General Hospital. benefit payment by many UK city councils. Rationalized banking structure and Set up a call center to automate transformed visibility via CitiDirect appointments & payments Reduced processing costs by > 60%. Customized cash collection and Payments deposited in an optimized Improved security and flexibility for supply using prepaid cards concentration account recipients.
Solutions to improve public services Replace paper/cash based services with online, card and mobile channels Leverage mobile technology to deliver information and Digitization of payment services for smart parking, congestion zone, bridge, tunnel toll charging services to the Relieve administrative burden, improve data integrity and public security by digitizing forms and identity documents to accelerate benefit entitlement verification and payment Explore sustainable resource and waste management with integrated metering and billing, recycling incentives Value creation by combining digital ID and payment services with actionable, location-based information via the web, cards and mobile devices Transit partnership in Singapore Transit partnership in Warsaw Smart parking solutions to ease driving efficiency and commerce driving efficiency and commerce congestion in cities Transit-enabled debit & credit cards. Transit-enabled debit & credit cards Financing mobile technology to locate, Dominant in-station presence with for season travel. find and pay for parking, reducing banking centres and advertising. congestion and increasing revenues to the city.0
Collaborative Innovation is Key to Unlocking Opportunities We are collaborating with our clients and industry to develop integrated solutions and new business models that support next generation opportunities Areas of Opportunity • Multi-functional cashless communities for education, healthcare, retail and workplace • Low-touch, low-cost financial inclusion banking, identity verification and benefit entitlement model • Smart grids, smart metering linked to utility payment flows and incentives • Big Data analytics from a mash-up of bank and public sources data The next frontier … digitization NYC en Citiz s s Acce Card XX X XXXX CitiDirect BE Mobile Cash-to-Mobile will Multi-function citizen Real-time e-tokens that Government-grade RFID-enabled Dedicated payment transforms the way transform collection access cards; prepaid will convert 20 million digital identity (contactless) prepaid terminals with bar code our clients view, inefficiencies. cards that enable social benefit payments credentials used by transit cards will enable scanner to read bills; initiate and approve employers to provide from inefficient, fraud- clients to authenticate transit authorities to accepts cash or card transactions. flu vaccinations more prone Cashcheques. physical and logical phase out paper tickets payments with PIN effectively and access. and become card input. Touch screen economically. merchants. interaction.1
Opportunities for Efficiencies: Transportation & Energy Transportation Efficiency Automated on-street parking can reduce congestion up to 30%, increase parking revenues, Parking optimize ticket revenues, and decrease parking enforcement costs. Streetline / IBM / Citi partnership announced in April 2012 to bring this technology to US cities across the country. LED street lighting creates substantial savings. Citi partnering with cities and counties to find Street Lighting innovative ways to finance the upfront cost of the investment. Citi working with a major US city to dramatically reduce size and cost of statewide vehicle fleet by Vehicle Program implementing vehicle sharing program with Hertz and IBM. Energy Efficiency Citi is working with HUD & others to finance energy efficiency investment in public housing. Housing Authorities Substantial reduction in utility costs for housing authorities and residents. Citi has $50mm approved to lend to higher education and non-profit healthcare Institutions to Higher Education jumpstart energy efficiency projects via our strategic partnership w/ Green Campus Partners. Citi has $50B committed to lend/invest with our clients to spur green energy projects globally Citi’s Commitment (already lent/invested $30B, with $20B remaining)2
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