Everyone talking about OMNI-channel but only few really make the change.

1. Top 5
"must
change"
to achieve OMNI
channel Retailing
Created by www.NewBlack.io
BUSINESS STRATEGY
IT LANDSCAPE
MEASUREMENT / KPI SUPPLY CHAIN
PROCESSES & STRUCTURE
from Product Centric to Consumer Centric from Silos to Collaboration
from Inflexible to Agile
from Sales/Revenue to Consumer Experience from Passive Fulfillment to Dynamic Fulfillment
WHY: Today, consumer have nearly
infinite access to information, reviews and
product choices anytime they want. Clearly
the power has been shifted from brands to
consumer.
WHY: Consumers are no longer brand
loyal, but they stay engaged with brands
that are able to provide unique experiences
such as creativity, stimulation and
solutions.
WHY: Consumer journey is no longer
linear, they would like to stay connect
with the brands that able to fulfill their
freedom to shop whenever and wherever.
WHY: We’ve seen more and more touchpoints transpire over a short time and consumer
expects a seamless experience across all these touchpoints.
WHY: In this fast moving market,
consumer expect instant & consistent
feedback from brands across all
touchpoints. Processes and structure are
simply facilitating the consumer journey.