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Top 5
"must
change"
to achieve OMNI
channel Retailing
Created by www.NewBlack.io
BUSINESS STRATEGY
IT LANDSCAPE
MEASUREMEN...
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Top 5 "must change" to be OMNI-channel retailing

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Everyone talking about OMNI-channel but only few really make the change.

Published in: Retail
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Top 5 "must change" to be OMNI-channel retailing

  1. 1. Top 5 "must change" to achieve OMNI channel Retailing Created by www.NewBlack.io BUSINESS STRATEGY IT LANDSCAPE MEASUREMENT / KPI SUPPLY CHAIN PROCESSES & STRUCTURE from Product Centric to Consumer Centric from Silos to Collaboration from Inflexible to Agile from Sales/Revenue to Consumer Experience from Passive Fulfillment to Dynamic Fulfillment WHY: Today, consumer have nearly infinite access to information, reviews and product choices anytime they want. Clearly the power has been shifted from brands to consumer. WHY: Consumers are no longer brand loyal, but they stay engaged with brands that are able to provide unique experiences such as creativity, stimulation and solutions. WHY: Consumer journey is no longer linear, they would like to stay connect with the brands that able to fulfill their freedom to shop whenever and wherever. WHY: We’ve seen more and more touchpoints transpire over a short time and consumer expects a seamless experience across all these touchpoints. WHY: In this fast moving market, consumer expect instant & consistent feedback from brands across all touchpoints. Processes and structure are simply facilitating the consumer journey.

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