Social Apps
Zeki Mokhtarzada
CTO, Freewebs.com
About Freewebs
 Founded in 2001
 Consumer Web-Publising Platform
‣ 20 million monthly uniques internationally.
 Recentl...
Basic Components of a Social Platform
 Existing social graph (friends/connections)
 Placement on profile
 Built in vira...
Facebook
 Fastest growing social network
 Created the first social app platform
General Architecture
Anatomy of a Facebook Application
 Canvas Page
 Left Nav
 Profile Box
 Invites
 About Page
 Directory
http://develop...
Canvas Page
FBML Canvas Page
Left Nav
Profile Box
Invites
Sample Apps
Baby Countdown
Top Apps
Top Friends
Super Wall
Other Networks
 Bebo: licensed Facebook’s platform
 Orkut: open-social
 MySpace: almost open social
 Linked-in: Open S...
Risks?
Apps are open to everyone
Traffic is insecure, and untraceable
Privacy
“Sean Lane
bought 14k
white gold 1/5
ct diamond
eternity flower
ring from
Overstock.com
”
Implementation
Ingredients
 Web Container (Java/JSP, Ruby on Rails, PHP, Cold Fusion, etc.)
 Web Developer
Basic FBML
<fb:name uid="12345" />
<fb:profile-pic uid="12345" linked="true" />
<fb:dashboard> </fb:dashboard>
<fb:friend-...
API Calls
 Friends.get()
 notifications.send()
 profile.setFBML()
 friends.getAppUsers()
Questions?
Board of Directors Meeting
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Board of Directors Meeting

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Board of Directors Meeting

  1. 1. Social Apps Zeki Mokhtarzada CTO, Freewebs.com
  2. 2. About Freewebs  Founded in 2001  Consumer Web-Publising Platform ‣ 20 million monthly uniques internationally.  Recently launched the Social Gaming Network, the world’s first gaming network built on top of social networks. ‣ 500+ million page views a month.
  3. 3. Basic Components of a Social Platform  Existing social graph (friends/connections)  Placement on profile  Built in viral elements (Invite system, newsfeeds, etc.)
  4. 4. Facebook  Fastest growing social network  Created the first social app platform
  5. 5. General Architecture
  6. 6. Anatomy of a Facebook Application  Canvas Page  Left Nav  Profile Box  Invites  About Page  Directory http://developers.facebook.com/
  7. 7. Canvas Page
  8. 8. FBML Canvas Page
  9. 9. Left Nav
  10. 10. Profile Box
  11. 11. Invites
  12. 12. Sample Apps
  13. 13. Baby Countdown
  14. 14. Top Apps
  15. 15. Top Friends
  16. 16. Super Wall
  17. 17. Other Networks  Bebo: licensed Facebook’s platform  Orkut: open-social  MySpace: almost open social  Linked-in: Open Social  Others: proprietary
  18. 18. Risks?
  19. 19. Apps are open to everyone
  20. 20. Traffic is insecure, and untraceable
  21. 21. Privacy “Sean Lane bought 14k white gold 1/5 ct diamond eternity flower ring from Overstock.com ”
  22. 22. Implementation
  23. 23. Ingredients  Web Container (Java/JSP, Ruby on Rails, PHP, Cold Fusion, etc.)  Web Developer
  24. 24. Basic FBML <fb:name uid="12345" /> <fb:profile-pic uid="12345" linked="true" /> <fb:dashboard> </fb:dashboard> <fb:friend-selector uid="123445" name="uid" idname="friend_sel" /> <fb:multi-friend-selector showborder="false" actiontext="Invite your friends to use Librarian."> <fb:request-form></fb:request-form>
  25. 25. API Calls  Friends.get()  notifications.send()  profile.setFBML()  friends.getAppUsers()
  26. 26. Questions?

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