Some information about firm-In 1989, Hayrettin Taşkıran,Businessman,founded                   Bereket Döner - In 1999 star...
We choose our logo and brand         name this
The main purpose of this        marketing plan  - To start a franchise system- Bring to creative methods for           thi...
We are producing our döner byourself and now we will show our            process ..
Target GroupTarget Market: Try to be best brand at our sector      with our new products and services.   Döner Man target ...
We have two type of meats(red             and white)- Also we have many different kind of döner styleand also we are selli...
Distribution- Our factory should be middle of restaurants  and farmer’s way.Because we want to save  time and money.- We h...
‘’Nothing is important than human health’’
Used media- Some local channels at our restaurants’ region-Distribute brochures to public places ( such us,   Apartments,H...
Message (slogen)    -The firm’s message: ‘’Hiçbirşey insansağlığından daha önemli değildir’’.(Nothing is       important t...
The style, colours and    atmosphere of advertising            campaign-Healthy, Tasteful, Trustworthy and friendly- You c...
Time duration, frequency etc.                 Time of the campaign:              01.05.2011. – 01.06.2011.- Local channels...
Connecting other actions or           activitiesSome amateur football organizations and               festivals
When and how will you measure  the success of the campaign- We will compare our financial condition before  the advertisem...
THANK YOU FOR YOUR    ATTENTİON
Establishing a new firm
Establishing a new firm
Establishing a new firm
Establishing a new firm
Establishing a new firm
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Establishing a new firm

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First page about bereket döner which is famous in Turkey.I took this firm as a sample,than I tried to create a new firm about this food area.

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Establishing a new firm

  1. 1. Some information about firm-In 1989, Hayrettin Taşkıran,Businessman,founded Bereket Döner - In 1999 start produce first meet stock and they produced every day 3 tons meat -Now they have 32 restaurants and 2 döner factories..
  2. 2. We choose our logo and brand name this
  3. 3. The main purpose of this marketing plan - To start a franchise system- Bring to creative methods for this sector..
  4. 4. We are producing our döner byourself and now we will show our process ..
  5. 5. Target GroupTarget Market: Try to be best brand at our sector with our new products and services. Döner Man target market at Turkey: Every generation except for unhealthy people.
  6. 6. We have two type of meats(red and white)- Also we have many different kind of döner styleand also we are selling except döner this kind of product :pizza,meatball,and any other type of sweets..
  7. 7. Distribution- Our factory should be middle of restaurants and farmer’s way.Because we want to save time and money.- We have speacial trucks.( All of trucks have to have freezer)- We want to delivery our products right on time because time is very important for fresh meats.
  8. 8. ‘’Nothing is important than human health’’
  9. 9. Used media- Some local channels at our restaurants’ region-Distribute brochures to public places ( such us, Apartments,Hostels,any other small firms..) -Some local radios -Firm’s website -POS advertisements, give away cards
  10. 10. Message (slogen) -The firm’s message: ‘’Hiçbirşey insansağlığından daha önemli değildir’’.(Nothing is important than human health ). -Slogen: ‘’Dünya döndükçe dönerlerimizdedönecek’’ ( During the world turns our döners will turn, too )
  11. 11. The style, colours and atmosphere of advertising campaign-Healthy, Tasteful, Trustworthy and friendly- You can eat our meats easily without fear
  12. 12. Time duration, frequency etc. Time of the campaign: 01.05.2011. – 01.06.2011.- Local channels at Turkey: Between 15:00 & 20:00 - Brochures: Continuously - Radios: 12:00 & 17:00 - Firm’s website: Continuously - ( www.donermann.com.tr) - POS advertisements, give away cards: Continuosly
  13. 13. Connecting other actions or activitiesSome amateur football organizations and festivals
  14. 14. When and how will you measure the success of the campaign- We will compare our financial condition before the advertisement and if our income increase then we can say advertisement was success.
  15. 15. THANK YOU FOR YOUR ATTENTİON

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