Some information about firm-In 1989, Hayrettin Taşkıran,Businessman,founded Bereket Döner - In 1999 start produce first meet stock and they produced every day 3 tons meat -Now they have 32 restaurants and 2 döner factories..
The main purpose of this marketing plan - To start a franchise system- Bring to creative methods for this sector..
We are producing our döner byourself and now we will show our process ..
Target GroupTarget Market: Try to be best brand at our sector with our new products and services. Döner Man target market at Turkey: Every generation except for unhealthy people.
We have two type of meats(red and white)- Also we have many different kind of döner styleand also we are selling except döner this kind of product :pizza,meatball,and any other type of sweets..
Distribution- Our factory should be middle of restaurants and farmer’s way.Because we want to save time and money.- We have speacial trucks.( All of trucks have to have freezer)- We want to delivery our products right on time because time is very important for fresh meats.
Used media- Some local channels at our restaurants’ region-Distribute brochures to public places ( such us, Apartments,Hostels,any other small firms..) -Some local radios -Firm’s website -POS advertisements, give away cards
Message (slogen) -The firm’s message: ‘’Hiçbirşey insansağlığından daha önemli değildir’’.(Nothing is important than human health ). -Slogen: ‘’Dünya döndükçe dönerlerimizdedönecek’’ ( During the world turns our döners will turn, too )
The style, colours and atmosphere of advertising campaign-Healthy, Tasteful, Trustworthy and friendly- You can eat our meats easily without fear
Time duration, frequency etc. Time of the campaign: 01.05.2011. – 01.06.2011.- Local channels at Turkey: Between 15:00 & 20:00 - Brochures: Continuously - Radios: 12:00 & 17:00 - Firm’s website: Continuously - ( www.donermann.com.tr) - POS advertisements, give away cards: Continuosly
Connecting other actions or activitiesSome amateur football organizations and festivals
When and how will you measure the success of the campaign- We will compare our financial condition before the advertisement and if our income increase then we can say advertisement was success.