1. Conduct a STEP analysis for Rooibos.
Over 300 years ago the local people of the mountainous Cedarberg region of the Western Cape were the first to come to the realization that the needle shaped leaves of Rooibos (Red Bush) could be prepared into a palatable liquid drink. The locals found the needle-like leaves of the wild Aspalathus Linearis plant produced an aromatic tasting tea. The tea also yielded health benefits.