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The current housing crisis in Ireland is not a mere ‘blip’, with a return to a ‘normal’ functioning housing market due to take place in the coming years. This paper argues that the Irish housing system, as a result of government housing policies combined with macro-level shifts in the economy towards precariousness and the increasing importance of global investment funds, has undergone a structural ‘shock’. This has resulted in a dramatic increase in housing inequalities and exclusion, from the rise in homelessness and those in mortgage arrears to the emergence of ‘generation rent’. This paper provides a critical analysis of the key government policies of marketisation and privatisation of social housing (HAP, Public Private Partnerships and leasing) and the financialisation of housing (the strategy for ‘economic recovery’ – NAMA and Real Estate Investment Trusts in private rental provision and land sale, vulture funds in mortgage arrears, the prioritising of investor interest over tenant security of tenure) and their role in contributing to the crisis and rising inequality. It looks, not just at who are ‘losing’ but also documents the ‘winners’ - those who have benefitted most from this crisis and the post-2008 housing regime in Ireland. Finally, it presents the case that if the crisis is to be addressed a fundamental shift is required in policy approach to treat housing as a social good and human right, but this is only like to happen if there is a cross-societal citizen mobilisation, with trade unions, social movements and NGOs playing a key role, in re-imagining a new paradigm for housing as a home in Ireland.