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The Research to Impact Canvas is an innovative adaptation of the Business Model Canvas, for use by researchers and KT professionals. While the BMC is used as a one-page quick and easily modifiable business plan (before writing the longer 30-40 page business plan) this Research to Impact Canvas provides a one page planning tool for sketching out the integrated research, KT and commercialization activities while budgeting for each activity. Partners, target audiences, and other considerations that are all part of a full KT or Commercialization plan can be planned alongside the research activities. In this way, this tool encourages the user to think about the usefulness (value proposition to the end user, because of the needs they are addressing with the work) of their research, in conjunction with (NOT isolated or separate from) their KT and/or Commercialization plan. This is how we can operationalize the Co-Produced Pathway to Impact, which requires co-production with non-academic stakeholders which could be partners or end-users. The capitalized letters in this tool indicate the stages of the CPPI framework that correspond with it - RESEARCH, DISSEMINATION, UPTAKE, IMPLEMENTATION and IMPACT. In this version of the tool, the instructions/text in each of the boxes can be deleted and new text typed into the boxes, or you can leave the instructions and type your answers below (for the ones that apply to your project), or it can be printed on 11x17 paper and posted on the wall for collaborative planning with project team members using post-it notes, or it can be printed on 8.5x11 paper if reduced to 66%.
We have also created an instructional video that will explain and demonstrate how to use it: https://youtu.be/Cz0l1viEFmc
In the video, I mention that you need to write a “Value Proposition” statement for each type of end-user you identify, and that there are different templates online. For convenience, I am providing you with two templates for crafting a value proposition statement:
End User: __________________________ (who is your end-user/target audience)
Problem: _________________________________ (what problem/need you’re solving for the end-user)
Solution:__________________________________ (what is your solution for the problem/need)
who______________________________________________(state the problem/need(s))
is a ______________________________________________(your project’s title/name)
that ______________________________________________(benefit statement, explain how your work will provide a solution for these end-user’s needs).