Getting the Word Out: Neuroscience
Education and Outreach
Eric H. Chudler, Ph.D.
University of Washington, Seattle, WA
E-m...
Getting the Word Out?
• Why is it important to understand
the brain?

• When is the right time?
• How can difficult concep...
Why Study Neuroscience?
• Emotional cost of neurological disorders on families
and on individuals
• Economic costs of neur...
!

Emotional/Economic Cost
Disease

Total Cases

Total Costs

!

$

70,000,000

$100 billion

Hearing Loss

32,000,000

$2...
Impending “Surge”
(Stroke)
By 2030:
•3.88%: US population (>18 years of age) will have had
a stroke.
•$183.13 billion: Tot...
People with dementia (millions)

Impending Global “Surge”
(Dementia)
90
80

Estimates of dementia

81,100,000

70
60
50

4...
Autism Spectrum Disorder
• 1 out of 88 children  diagnosed with ASD
• $40,000 – $60,000/yr  cost to treat children with
...
Education Benchmarks/Guidelines

en
xt G
Ne
“

ati
er

Sc
on

ce S
ien

http://www.nextgenscience.org/

ds”
dar
tan
Education Benchmarks/Guidelines

Biology 11-12: By the end of this course, students will have an
understanding of the stru...
Social Consequences
(Ethics)
Legal: lie detectors, polygraph, courtroom
Medical: brain death, life, drug abuse, mental
hea...
Social Consequences
US Supreme Court Bans: 1) Death Penalty and 2) Life in Prison
Without Possibility of Parole for Juveni...
Social Consequences
Brain Scans as Lie
Detectors!
June 26, 2006: ACLU requests via
the Freedom of Information Act all reco...
Social Consequences

A Brain Scanner Near You?
“No Lie MRI has potential applications to a
“No Lie MRI”
wide variety of co...
NEUROETHICS: Are we moving too fast?
What CAN be done? What SHOULD be done?
•

Brain Imaging: job screening; parental cont...
Science (Neuroscience) Literacy
The public is fascinated by the brain. We all must be
able to evaluate this information.
Fact or Fiction – Brain Myths
What does the research say?
1. Right brain/left brain
2. Enriched environments (Use it or lo...
Sharing Science
•

Contests

•

Brain Awareness Week

•

Classroom Visits and Workshops

•

Laboratory Tours

•

Internati...
Society for Neuroscience
“Core Concepts”
Fundamental discoveries promote health.
The brain makes it possible to communicat...
Brain Awareness Week
Brain Awareness Week (BAW) is an international effort
organized originally by the Dana Alliance for B...
Brain Awareness Week
Brain Awareness Week “Open House”
Classroom Visits
Bookstore and library displays
Public lectures...
Contests
Drawing

Writing
I have billions of cells in my
noggin,
That order my limbs when I'm
joggin'.
When the oxygen flo...
Classroom Visits
•

Approximately 1-2 visit/month to local
schools.

•

Hands-on activities and “take-home”
material to re...
Concept: How is Information Transmitted?
(The Synapse)
Axon
Dendrite
Terminal

Soma
Concepts, Demostrations, Models
International Opportunities

Scotland

Japan
India
International Opportunities
Japan
International Opportunities
India – Neuroscience for Monks

Supported by the Sager Family Foundation (http://www.teamsager...
International Opportunities
India – Neuroscience for Monks
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Getting the Word Out: Neuroscience Education and Outreach

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Dr. Eric Chudler's presentation at NeuroDevNet's Brain Development Conference 2013

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  • Who I am
    My background - research neuroscience/parents teaching background.
    Spend next 1.5 hr talking about neuroscience, specifically the teaching of neuroscience. What I will NOT be talking about - Brain-Based Learning, Brain Compatible Learning
    Who are they?
  • How many know someone with a neurological illness: Alzheimer’s disease, PD, chronic pain, depression, ADHD
  • How many know someone with a neurological illness: Alzheimer’s disease, PD, chronic pain, depression, ADHD
  • Getting the Word Out: Neuroscience Education and Outreach

    1. 1. Getting the Word Out: Neuroscience Education and Outreach Eric H. Chudler, Ph.D. University of Washington, Seattle, WA E-mail: chudler@u.washington.edu
    2. 2. Getting the Word Out? • Why is it important to understand the brain? • When is the right time? • How can difficult concepts be discussed?
    3. 3. Why Study Neuroscience? • Emotional cost of neurological disorders on families and on individuals • Economic costs of neurological disorders to society • Education “Standards/Benchmarks” • Career Opportunities ? • Drug Abuse Awareness / Violence • Education Practices NEUROSCIENCE Family/Individual Standards/Benchmarks/Guidelines Society
    4. 4. ! Emotional/Economic Cost Disease Total Cases Total Costs ! $ 70,000,000 $100 billion Hearing Loss 32,000,000 $2.5 billion Depressive Disorders 20,900,000 Traumatic Head Injury 5,300,000 $60 billion 5,200,000 $73.7 billion Alzheimer’s Disease 5,300,000 $148 billion 400,000 $10.6 billion Schizophrenia 2,400,000 $62.7 billion Parkinson’s Disease 1,500,000 $5.6 billion Tra. Spinal Cord Injury 5,300,000 ! $70 billion Stroke $ Sleep Disorders $10 billion Multiple Sclerosis Huntington’s Disease 30,000 $2 billion Statistics from Brain Facts, Society for Neuroscience, 2008, 2012. $ !
    5. 5. Impending “Surge” (Stroke) By 2030: •3.88%: US population (>18 years of age) will have had a stroke. •$183.13 billion: Total direct annual stroke-related medical costs. •$56.54 billion: Indirect annual costs (attributable to lost productivity) Ovbiagele et al., Forecasting the future of stroke in the United States: a policy statement from the American Heart Association and American Stroke Association, Stroke, 44:2361-2375, 2013.
    6. 6. People with dementia (millions) Impending Global “Surge” (Dementia) 90 80 Estimates of dementia 81,100,000 70 60 50 42,300,000 40 30 24,300,000 20 10 0 2001 2020 2040 YEAR Ferri, C.P., et al., Global prevalence of dementia: a Delphi consensus study, The Lancet, 366:2112-2117, 2005.
    7. 7. Autism Spectrum Disorder • 1 out of 88 children  diagnosed with ASD • $40,000 – $60,000/yr  cost to treat children with ASDs (in addition to medical costs) • 1 in 5 children, currently or at some point during their life, have had a seriously debilitating mental disorder. http://www.cdc.gov/ncbddd/autism/facts.html http://www.nimh.nih.gov/statistics/1ANYDIS_CHILD.shtml
    8. 8. Education Benchmarks/Guidelines en xt G Ne “ ati er Sc on ce S ien http://www.nextgenscience.org/ ds” dar tan
    9. 9. Education Benchmarks/Guidelines Biology 11-12: By the end of this course, students will have an understanding of the structures and function of the nervous system. Grade 5: By the end of the grade, students will have recognized how the main systems of the human body work together. http://www.gov.bc.ca/bced/
    10. 10. Social Consequences (Ethics) Legal: lie detectors, polygraph, courtroom Medical: brain death, life, drug abuse, mental health treatment, mental competency
    11. 11. Social Consequences US Supreme Court Bans: 1) Death Penalty and 2) Life in Prison Without Possibility of Parole for Juveniles “During the same period, the brain has not reached adult maturity, particularly in the frontal lobes, which control executive functions of the brain related to decision-making.” – APA brief [Roper v. Simmons, 2005] [Miller v. Alabama, 2012 | Jackson v. Hobbs, 2012] Gogtay et al., Proc. Natl. Acad. Sci. USA 101, 8174-8179, 2004.
    12. 12. Social Consequences Brain Scans as Lie Detectors! June 26, 2006: ACLU requests via the Freedom of Information Act all records held by the Dept. of Defense, National Security Agency, CIA, FBI and Department of Homeland Security on the use of fMRI and other brain scanning methods that seek to detect truth, deception, guilty knowledge, accurate recollection or recognition to support interrogation or to identify individuals for questioning. http://www.aclu.org/privacy/gen/26031res20060628.html Pearson, H., Nature, 441:918-919, 2006
    13. 13. Social Consequences A Brain Scanner Near You? “No Lie MRI has potential applications to a “No Lie MRI” wide variety of concerns held by individual http://www.noliemri.com citizens. •Risk reduction in dating “Cephos” •Trust issues in interpersonal relationships http://www.cephoscorp.com/ •Issues concerning the underlying topics of sex, power, and money”
    14. 14. NEUROETHICS: Are we moving too fast? What CAN be done? What SHOULD be done? • Brain Imaging: job screening; parental control; security • Neurocognitive Enhancement: “smart drugs” vs. tutoring • Psychopharmacology: alter personality; selective memory • Neurogenetics: screening of children/adults for disorders • Machine-Brain Interfaces: therapeutic vs enhancement
    15. 15. Science (Neuroscience) Literacy The public is fascinated by the brain. We all must be able to evaluate this information.
    16. 16. Fact or Fiction – Brain Myths What does the research say? 1. Right brain/left brain 2. Enriched environments (Use it or lose it?) 3. Critical periods 4. Water 5. Stress 6. Sleep 7. Brain Use? 8. Full Moon?
    17. 17. Sharing Science • Contests • Brain Awareness Week • Classroom Visits and Workshops • Laboratory Tours • International Opportunities
    18. 18. Society for Neuroscience “Core Concepts” Fundamental discoveries promote health. The brain makes it possible to communicate knowledge through language. Brain is the body’s most complex organ. Life experiences change the nervous system. Genetically determined circuits are foundation of the nervous system. Neurons communicate using electrical & chemical signals. Intelligence arises as brain reasons, plans, solves problems. The human brain endows us with a natural curiosity to understand how the world works. http://www.brainfacts.org/about-neuroscience/core-concepts/
    19. 19. Brain Awareness Week Brain Awareness Week (BAW) is an international effort organized originally by the Dana Alliance for Brain Initiatives and the Society for Neuroscience to promote the public and personal benefits of brain research. http://www.dana.org/brainweek/
    20. 20. Brain Awareness Week Brain Awareness Week “Open House” Classroom Visits Bookstore and library displays Public lectures and events
    21. 21. Contests Drawing Writing I have billions of cells in my noggin, That order my limbs when I'm joggin'. When the oxygen flows, I thinks and I knows, That the brain's a real technical organ! My name is Sarah, can't you see. I'm a kid with Epilepsy. Don't be afraid, I'm not seizing But if I do, please no teasing.
    22. 22. Classroom Visits • Approximately 1-2 visit/month to local schools. • Hands-on activities and “take-home” material to reinforce web-based instruction. Teacher Workshops • Local/National/International • Methods and resources Lab Tours • Methods • Careers; Life in the lab
    23. 23. Concept: How is Information Transmitted? (The Synapse) Axon Dendrite Terminal Soma
    24. 24. Concepts, Demostrations, Models
    25. 25. International Opportunities Scotland Japan India
    26. 26. International Opportunities Japan
    27. 27. International Opportunities India – Neuroscience for Monks Supported by the Sager Family Foundation (http://www.teamsager.org)
    28. 28. International Opportunities India – Neuroscience for Monks

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