これから求められる自社メディアの最適化・効果分析について

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これから求められる自社メディアの最適化・効果分析について

  1. 1. 2011.6.24.Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 1
  2. 2. AOGCopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 2
  3. 3. AOG✓ Analytics & Optimization Group✓ 2006 4✓ Data OrientedCopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 3
  4. 4. AOGCopyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved ! 4
  5. 5. AOG KSFKGI KPICopyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved ! 5
  6. 6. AOGCopyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved ! 6
  7. 7. Copyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved ! 7
  8. 8. Copyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved ! 8
  9. 9. Copyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved ! 9
  10. 10. PDCACopyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved ! 10
  11. 11. Copyright (c) 2010 AOG / Neteyear Group Corporation. All Rights Reserved ! 11
  12. 12. Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 13
  13. 13. Attention Acquisition Search Consideration DecisionCopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 14
  14. 14. Attention Acquisition Search Consideration DecisionPaidOwnedSocial Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 15
  15. 15. Attention Acquisition Search Consideration DecisionPaidOwnedSocial Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 16
  16. 16. Attention Acquisition Search Consideration DecisionPaidOwnedSocial Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 17
  17. 17. Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 18
  18. 18. scenario səәnærio`uCopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 19
  19. 19. Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 20
  20. 20. goal goulCopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 21
  21. 21. Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 22
  22. 22. measurement meʒəәrməәntCopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 23
  23. 23. indicator ˈɪndɪkeɪtəә(r)Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 24
  24. 24. practice præktisCopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 25
  25. 25. Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 26
  26. 26. ✓KGI ✓ KSF ✓ KSF ✓KSF ✓ KPI ✓ KPI ✓KPICopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 27
  27. 27. ✓✓ KGICopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 28
  28. 28. ✓✓Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 29
  29. 29. ✓✓✓✓Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 30
  30. 30. Role & GoalCopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 31
  31. 31. !"" % #$ Role & GoalCopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 32
  32. 32. Role & GoalCopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 33
  33. 33. Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 34
  34. 34. ✓✓✓✓✓Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 35
  35. 35. ✓ Role & Goal✓✓Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 36
  36. 36. 2Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 37
  37. 37. Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 38
  38. 38. Google Omniture CVR PDCACTR PV KPICopyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 39
  39. 39. Copyright (c) 2011 AOG / Netyear Group Corporation. All Rights Reserved ! 40

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