Your Brand by Kevin Purcer at NetworkBash Ignite

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Your Brand by Kevin Purcer at NetworkBash Ignite

  1. 1. What is YourBrand?<br />
  2. 2.
  3. 3. $43<br />=<br />BILLION<br />
  4. 4. $73<br />=<br />BILLION<br />
  5. 5. 10 <br />Job Openings<br />200 <br />Applicants a Week<br />
  6. 6. What <br />Is A<br />Brand?<br />
  7. 7. A Brand <br />Is An<br />Expectation.<br />
  8. 8. People Are Brands<br />Too.<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12. Brands Have an Identity.<br />Brands Stand for Something.<br />
  13. 13. Strong brands <br />know what they <br />are not.<br />
  14. 14. Strong <br />Brands<br />Have <br />Strong Roots.<br />
  15. 15. Strong <br />Brands Are<br />Consistent.<br />
  16. 16.
  17. 17. 52 percent of Web-savvy consumers who have a bad experience online are less likelyto shop from that brand again in an offline channel.<br />*DemandForce - 2011<br />
  18. 18. Selling Your<br />Brand.<br />
  19. 19. Finding Your <br />Fit.<br />
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26. Telling Your Brand’s<br />Story.<br />
  27. 27.
  28. 28. Have a <br />Presence.<br />
  29. 29. Build<br />Connections.<br />
  30. 30. Build<br />Relationships.<br />
  31. 31. Continue to <br />EvolveYour Brand.<br />
  32. 32. Everything<br />Matters.<br />

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