AnáLisis Competencia Online

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Practitioner Web Analytics 2008: Del 4 al 6 de Junio en Barcelona se celebró el evento sobre Analítica web con Alt64, Avinash Kaushik y los mejores especialistas nacionales e internacionales. Jaume Clotet presentó la conferencia "Análisis de la Competencia" cuya presentación esperamos os resulte interesante.

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AnáLisis Competencia Online

  1. 1. Análisis de la competencia online Jaume Clotet Director
  2. 5. Anonimizamos los datos para los proveedores de conectividad
  3. 7. How is the ecommerce market in Spain?
  4. 8. <ul><li>Online market analysis </li></ul><ul><li>Netsuus can tell you how and why an specific sector is performing in the Spanish Internet market. </li></ul><ul><li>Some points we analyze: </li></ul><ul><ul><li>Market evolution and characteristics </li></ul></ul><ul><ul><li>Brands evolution given a market sector </li></ul></ul><ul><ul><li>Market concentration </li></ul></ul><ul><ul><li>Fastmovers by sector </li></ul></ul><ul><ul><li>Traffic sources by sector </li></ul></ul><ul><ul><li>Search engines traffic analysis </li></ul></ul><ul><ul><li>Upstream and downstream by sectors </li></ul></ul>
  5. 9. <ul><li>Online Brand analysis </li></ul><ul><li>Netsuus can tell you how and why an specific brand is doing in the spanish Internet market. </li></ul><ul><li>Some points we analyze: </li></ul><ul><ul><li>Brand traffic metrics </li></ul></ul><ul><ul><li>Brand ranking and evolution </li></ul></ul><ul><ul><li>Traffic sources </li></ul></ul><ul><ul><li>Competitive analysis between brands </li></ul></ul><ul><ul><li>Upstream and downstream by brands </li></ul></ul><ul><ul><li>Insite brand web page analysis </li></ul></ul>
  6. 10. <ul><li>Search Engine Analysis </li></ul><ul><li>Netsuus can tell you which Search engines and search keywords bring more traffic to an specific sector or brand. </li></ul><ul><li>Some points we analyze: </li></ul><ul><ul><li>Search Engine Marketing campaigns </li></ul></ul><ul><ul><li>Search Keywords analysis </li></ul></ul><ul><ul><li>Pay per click keywords analysis </li></ul></ul><ul><ul><li>Search position analysis </li></ul></ul><ul><ul><li>Adsense analysis </li></ul></ul>
  7. 11. <ul><li>Product brands and categories analysis? </li></ul><ul><ul><li>Which brands are more popular </li></ul></ul><ul><ul><li>Which products are growing faster </li></ul></ul><ul><ul><li>Which product categories are growing faster </li></ul></ul><ul><ul><li>How users search products between web sites </li></ul></ul><ul><ul><li>How users use comparing web sites </li></ul></ul><ul><ul><li>Relation between brands and social networks </li></ul></ul><ul><ul><li>Relation between categories and social netwoks </li></ul></ul>
  8. 12. How users are reaching ? Which keywords bring more traffic to eBay from Google?
  9. 13. Which are the most visited categories in ? Which categories are growing faster in eBay?
  10. 14. What products and brands search in ?
  11. 15. ¿Por qué Netsuus?
  12. 16. ¿Por qué analizar la competencia online?
  13. 23. 10% 26%
  14. 24. ¿Por donde empezar?
  15. 32. Parece una campaña
  16. 33. ¿Nos ha afectado? RO  I
  17. 38. Gracias Jaume Clotet

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