NetSprint Summary


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NetSprint company - Products, Competences, Ideas.

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NetSprint Summary

  1. 1. NetSprint<br />Products, Competences, Ideas.<br />
  2. 2. <ul><li>NetSprint is a part of MecomGroup plc– boughtin 2006 by Edda Media AS
  3. 3. 10years of experience in SearchTechnology, ContextualAds & Media Monitoring for both business and public sector.
  4. 4. Reputable international & domestic customers(8 countries): media companies, publishers, portals, corporations, e-stores, directories, yellow & white pages,classifiedads, many others.</li></ul>NetSprint competences<br />
  5. 5. NetSprint competences<br /><ul><li>Contextual Advertising:
  6. 6. In Poland: the biggestalternative to Google AdSense.
  7. 7. 7 othermarkets(with a local partners): 1st/2nd postion on local PPC market or a potential to reachit.
  8. 8. Enterprise Search:
  9. 9. Information Access Platform& SEOfriend- search technology and textanalysis to help publishers to bettermonetizetheir content (clientsin 4 countries).
  10. 10. NewsPoint:
  11. 11. Leader ofinternet monitoring (includingSocial Media)</li></li></ul><li>International activities<br />Poland, Warsaw - headquarter<br />Ukraine(IAP launchsoon)<br />Denmark<br />Lithuania, Latvia, Estonia<br />Norway<br />Bulgaria, Romania<br />Legend:<br />Information Access Platform (IAP)<br />ContextualAds Network (nsContext)<br />
  12. 12.<br /><ul><li>Thegreatestalternativenetwork to Google Adsensein Poland
  13. 13. 31 % growth of revenues
  14. 14. Reachabove90 %* (more than 15,9 million Polish Internet users)
  15. 15. Reputablepublishers - morethan1100 partners who display ads on thousands of uniquedomains.
  16. 16. Severalthousandadvertisers
  17. 17. A contextual system that analyses website content on-line and chooses the best ads</li></li></ul><li>nsContext (international)<br />Market position<br /><ul><li>7 countries (Poland, Norway, Denmark, Lithuania, Latvia, Bulgaria, Romania)</li></ul>Product development <br /><ul><li>Advanced semantic analyses module
  18. 18. Adding behavioral targeting
  19. 19. Self-service tool (CPC model and flat fee model)
  20. 20. Social ads
  21. 21. Context engine (contextual display ads) </li></li></ul><li>Advertising products<br />
  22. 22. Advertising products<br />
  23. 23. Adkontekst Image <br />Adkontekst Image– image and textadswith 72x60 pximages (multipleadsin a placement). Textspecifications and CPC the same as withtextads<br />
  24. 24. Enterprise Search<br />Product development<br /><ul><li>Significant development of IAP modules and performance (up to 400.000.000 docs/1.000 QPS)
  25. 25. Usefulwebpanels (statistics, keyword management, searchscenarios)
  26. 26. Strongfocus on Search EngineOptimisation
  27. 27. Business integrationwithSEOfriend (a tool for editors)</li></li></ul><li>SEE AVAILABLE PRODUCTS<br />DISCOVER ARTICLES <br />Federated Search<br />SEE OTHER USERS’ OPINIONS REGARDING THE PRODUCT (UGC)<br />
  28. 28. RelatedContent<br />Headline<br />Related Content module<br />(„see also…”) helps to find, gather and presents links and documents related to an article that user reads at the moment. Related Content mechanizm contextually matches the Content usingkeyword extraction.<br />Related Content<br />Content of an article<br />UGC<br />
  29. 29. TopicPages<br />Тopic Pages: <br />[A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K]] [L] [M] [N] [O] [P [Q] [R] [S] [T] [U][W] [Z]<br />Topic: [M] – Microsoft Corporation<br />Content of Wikipedia<br />Images, pictures<br />Topic Pages:<br />The module gives an opportunity to create dynamically topic pages, vortals, vertical websites on a specified subject, being a treasure trove of information and a great SEO tool at the same time.<br />List of articles, feuilletons, paid-content (archive)<br />Video<br />Ads<br />UGC<br />
  30. 30. Search EngineOptimalizationconcept<br />Helps to writethe „SEO-friendly” way<br />TopicPages<br />SEOfriend<br />Optimalusage of publisher’sarchive<br />SEO Strategyincudes SEO phrases<br />Other SEO adjustment<br />RelatedContent / Topics<br />Audit and adjusments of CMS<br />Crosslinking<br />
  31. 31. SEO strategysupport - SEOfriend<br />The goal of SEOFriend: to provide journalists with detailed valuable guidelinesof what they canimprove in the article in order to increase its SEO friendliness and consistency with SEO strategy of a website (specified by a predefined set of phrases)<br />
  32. 32. 16<br />SEOfriend<br />Journalist<br />NetSprint SEO FRIEND<br />
  33. 33. Support for SEO strategy - SEOfriend<br />
  34. 34. NewsPoint<br /><ul><li>NewsPoint Monitor and NewsPoint social media
  35. 35. NewsPoint Social Media inNorway and Lithuania
  36. 36. Facebook, Twitter, allkind of forums and blogplatforms, shop comparisonwebsitesaremonitored</li></li></ul><li>The nature of social media<br />Studies of Duncan Watts from Yahoo Labs:<br /><ul><li>„Small world problem”
  37. 37. Kim Kardashian vs. multiple “ordinary” users of (or how to start social epidemics)
  38. 38. Exercising influence – song popularity vs. number of downloads</li></ul>Source: April 14, 2010, Advertising Age<br />
  39. 39. Where do opinions come from?<br />Data from NewsPoint Social Media of 18 November 2010, <br />4882 profiles, last 50 profile threads, <br />Posts not older than 1 July 2010<br />
  40. 40. Monitoring, statistics, analyses <br />
  41. 41.
  42. 42. Thank you for your attention<br />Artur Banach<br />President of the Board<br /> Sp. z o.o.<br />Bieżanowska St.7, 02-655 Warsaw<br />phone: +48 22 844 49 90 #110<br /><br />